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“Go Where Your Customers Are”Social Sellingthru
Social engagement is thenew model of sellingHit the iron when it is hot…..Cold calling is cold now
A lead today can be someone complaining on“Twitter” that their current vendor isdriving them crazy.It can be a question in a “LinkedIn” group.It can be a unassuming comment on thecompany “FB” page.
Buyers spend far more timeresearching and movingthrough the buying processbefore they engage vendors
When a “potential customer” complainsthey are frustrated, they are far morelikely to engage with a sales person whoresponds to their frustration than acold call pitching a product.
According to a recent study byInsideView over 90% of CEO’s said theyNEVER respond to cold emails or calls.The return on cold calling is drasticallydecreasing.
What should we do?It means we need to have a Twitter account.It means we need to participate andengage in LinkedIn groups.It means we need to commenton blogsIt may even require we learn every aspect ofour customer