hoopla

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Michael Ciccone from Hamilton Public Library shares their experience with hoopla, a digital service provided by Midwest Tapes. Hoopla allows patrons to borrow digital video, music and audiobooks with their library cards. Presented at Keeping Up With Library Technology (KULT) November 1, 2013 at Hamilton Public Library.

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hoopla

  1. 1. •Midwest Tapes •Pay Per Use •Streaming w some download •IOS and Android compatible
  2. 2. Account Creation
  3. 3. Opening Screen
  4. 4. Browse
  5. 5. Movies and TV 3 days: 99¢, $1.49, $1.99, $2.99
  6. 6. Music Check out whole album 7 days: $1.49, $1.99
  7. 7. Audiobooks 3 weeks: 99¢, $1.99, $2.99 Overdrive overlap
  8. 8. Searching
  9. 9. Borrowing
  10. 10. Overall Stats •June 10, 2013 •3,500 Customers •11,000 checkouts •$1.80 •$20,000
  11. 11. 50 Circs Per Day By Month 45 Movies 40 35 Music 30 25 TV Shows 20 15 Audiobooks 10 5 0 Jun Jul Aug Sep Oct
  12. 12. 50% Pct of Circ 45% 40% Movies 35% 30% Music 25% TV Shows 20% 15% 10% Audiobooks 5% 0% Jun Jul Aug Sep Oct
  13. 13. What we like •Easy to Use •Noticeable Content Improvement •Only product of its kind •Good company
  14. 14. Customer-Facing Issues •Content •Ratings •Music model •No Genre Browse •Bad Metadata •Apps can be glitchy •No MARC •No APIs •Search Prior to Sign-In
  15. 15. Library-facing Issues •Content transparency •Suppression of titles •Movie Rating System •News page
  16. 16. Applying ILS Demographics to Overdrive Data Michael Ciccone Director of Collections Hamilton, Ontario
  17. 17. Overview •Barcode supplied •Access/Excel •April – June 2013 •Demographics: •Item stat designation •Gender •Birth date •Borrower Type •Postal code
  18. 18. Borrowing Physical 60K Overdrive 9K Overlap: 7%
  19. 19. Digital Borrowers Digital & Physical, 46% Digital Only, 54%
  20. 20. Overlap Analysis Category Overlap Physical Only Adult Print 31% 21% Adult Media 21% 48%
  21. 21. Romance 35% of all circ 8% men 2.8% total borrowing by men reading romances
  22. 22. Women PHYSICAL 65% OVERDRIVE 80%
  23. 23. Age 25% Use by Decade of Birth 20% 60% Digital 48% Physical 15% 10% 5% 0% 1920 1930 1940 1950 1960 Physical 1970 Digtal 1980 1990 2000 75% of Juvenile Material borrowed w Adult Card

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