Your SlideShare is downloading. ×
•Midwest Tapes
•Pay Per Use
•Streaming w some download
•IOS and Android compatible
Account Creation
Opening Screen
Browse
Movies and TV

3 days: 99¢, $1.49, $1.99, $2.99
Music

Check out whole album
7 days: $1.49, $1.99
Audiobooks

3 weeks: 99¢, $1.99, $2.99
Overdrive overlap
Searching
Borrowing
Overall Stats

•June 10, 2013
•3,500 Customers
•11,000 checkouts
•$1.80
•$20,000
50

Circs Per Day By Month

45

Movies

40

35

Music
30

25

TV Shows
20

15

Audiobooks

10

5

0

Jun

Jul

Aug

Sep

O...
50%

Pct of Circ

45%

40%

Movies
35%

30%

Music
25%

TV Shows

20%

15%

10%

Audiobooks
5%

0%

Jun

Jul

Aug

Sep

Oc...
What we like
•Easy to Use
•Noticeable Content Improvement
•Only product of its kind
•Good company
Customer-Facing Issues
•Content
•Ratings
•Music model
•No Genre Browse
•Bad Metadata
•Apps can be glitchy
•No MARC
•No API...
Library-facing Issues
•Content transparency
•Suppression of titles
•Movie Rating System
•News page
Applying ILS
Demographics to
Overdrive Data
Michael Ciccone
Director of Collections
Hamilton, Ontario
Overview

•Barcode supplied
•Access/Excel
•April – June 2013
•Demographics:
•Item stat designation
•Gender
•Birth date
•Bo...
Borrowing

Physical
60K

Overdrive
9K

Overlap: 7%
Digital Borrowers

Digital &
Physical, 46%

Digital
Only, 54%
Overlap Analysis
Category

Overlap

Physical Only

Adult Print

31%

21%

Adult Media

21%

48%
Romance
35% of all circ
8% men
2.8% total borrowing by men
reading romances
Women

PHYSICAL

65%

OVERDRIVE

80%
Age

25%

Use by Decade of Birth
20%

60% Digital
48% Physical

15%

10%

5%

0%

1920

1930

1940

1950

1960
Physical

1...
hoopla
hoopla
hoopla
hoopla
Upcoming SlideShare
Loading in...5
×

hoopla

297

Published on

Michael Ciccone from Hamilton Public Library shares their experience with hoopla, a digital service provided by Midwest Tapes. Hoopla allows patrons to borrow digital video, music and audiobooks with their library cards. Presented at Keeping Up With Library Technology (KULT) November 1, 2013 at Hamilton Public Library.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
297
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "hoopla"

  1. 1. •Midwest Tapes •Pay Per Use •Streaming w some download •IOS and Android compatible
  2. 2. Account Creation
  3. 3. Opening Screen
  4. 4. Browse
  5. 5. Movies and TV 3 days: 99¢, $1.49, $1.99, $2.99
  6. 6. Music Check out whole album 7 days: $1.49, $1.99
  7. 7. Audiobooks 3 weeks: 99¢, $1.99, $2.99 Overdrive overlap
  8. 8. Searching
  9. 9. Borrowing
  10. 10. Overall Stats •June 10, 2013 •3,500 Customers •11,000 checkouts •$1.80 •$20,000
  11. 11. 50 Circs Per Day By Month 45 Movies 40 35 Music 30 25 TV Shows 20 15 Audiobooks 10 5 0 Jun Jul Aug Sep Oct
  12. 12. 50% Pct of Circ 45% 40% Movies 35% 30% Music 25% TV Shows 20% 15% 10% Audiobooks 5% 0% Jun Jul Aug Sep Oct
  13. 13. What we like •Easy to Use •Noticeable Content Improvement •Only product of its kind •Good company
  14. 14. Customer-Facing Issues •Content •Ratings •Music model •No Genre Browse •Bad Metadata •Apps can be glitchy •No MARC •No APIs •Search Prior to Sign-In
  15. 15. Library-facing Issues •Content transparency •Suppression of titles •Movie Rating System •News page
  16. 16. Applying ILS Demographics to Overdrive Data Michael Ciccone Director of Collections Hamilton, Ontario
  17. 17. Overview •Barcode supplied •Access/Excel •April – June 2013 •Demographics: •Item stat designation •Gender •Birth date •Borrower Type •Postal code
  18. 18. Borrowing Physical 60K Overdrive 9K Overlap: 7%
  19. 19. Digital Borrowers Digital & Physical, 46% Digital Only, 54%
  20. 20. Overlap Analysis Category Overlap Physical Only Adult Print 31% 21% Adult Media 21% 48%
  21. 21. Romance 35% of all circ 8% men 2.8% total borrowing by men reading romances
  22. 22. Women PHYSICAL 65% OVERDRIVE 80%
  23. 23. Age 25% Use by Decade of Birth 20% 60% Digital 48% Physical 15% 10% 5% 0% 1920 1930 1940 1950 1960 Physical 1970 Digtal 1980 1990 2000 75% of Juvenile Material borrowed w Adult Card

×