DAINIK BHASKAR      DAINIK BHASKARJABALPUR, SATNA & CHHINDWARA JABALPUR, SATNA & CHHINDWARA      (MAHAKAUSHAL)       (MAHA...
JABALPUR+SATNA:   New Edition        227385        CHINNDWARA:       copies/day     28174 copies/day70% READERSHIP IN JABA...
POPULATION AND GEOGRAPHICAL AREA OF MAHAKAUSHAL               CENSUS 2001              AREA(SQ.KMS)   POPULATIONJABALPUR  ...
JABALPUR: AN INTRODUCTION                JABALPUR: AN INTRODUCTIONJabalpur city enjoys the status of regional centre with ...
A very large proportion of city’s workforce is engaged in A very large proportion of city’s workforce is engaged inthese e...
HISTORICAL BACKGROUNDHISTORICAL BACKGROUND    16th Century-Gondwana    1781- Maratha Governor of Sagar acquired Jabalpur  ...
UNIVERSITY/INSTITUTION  UNIVERSITY/INSTITUTIONo RANI DURGAVATI VISHWAVIDYALAYA(RDVV) o RANI DURGAVATI VISHWAVIDYALAYA(RDVV...
NUMBER OF GOVT/PRIVATE COLLEGES        NUMBER OF GOVT/PRIVATE COLLEGES                        JABALPUR   SATNAGOVT.COLLEGE...
COACHING INSTITUTES:    COACHING INSTITUTES:Sector                 Jabalpur   SatnaPMT/PET/IIT            45         15Com...
MARBLE COMPANIES:    MARBLE COMPANIES:COMPANY           TEHSIL       DISTSAMDARIYA         SLIMENABAD   KATNIMARBLESSOVIL ...
CEMENT FACTORIES             CEMENT FACTORIES    ••MAIHAR CEMENT, SARLA NAGAR,DIST SATNA.       MAIHAR CEMENT, SARLA NAGAR...
BANK WISE SUMMARY OF DEPOSIT AND ADVANCES (DECEMBER --2010)BANK WISE SUMMARY OF DEPOSIT AND ADVANCES (DECEMBER 2010)      ...
JABALPUR AUTOMOBILE MARKET:         JABALPUR AUTOMOBILE MARKET:Company wise 2-Wheeler Sales(Registered at RTO, Jabalpur)  ...
Company             2008-09      2009-10Kinetic Engineering       6             -TVS Motor Company        3447         360...
NUMBER OF VEHICLES OF VARIOUS CATEGORIES REGISTERED IN JABALPUR        NUMBER OF VEHICLES OF VARIOUS CATEGORIES REGISTERED...
JABALPUR TWO WHEELER MARKET: JABALPUR TWO WHEELER MARKET: BRAND   VARIANT      APR 09-MAR 10   APR 10- DEC 10          PUL...
Jabalpur Two Wheeler Jabalpur Two WheelerMarket: Market:  BRAND       VARIANT        APR 09-MAR 10   APR 10- DEC 10       ...
JABALPUR TWO WHEELER MARKET:   JABALPUR TWO WHEELER MARKET:  BRAND        VARIANT        APR 09-MAR 10   APR 10- DEC 10   ...
MAHAKAUSHAL FOUR WHEELER MARKET:MAHAKAUSHAL FOUR WHEELER MARKET: BRAND    VARIANT       APRIL   APRIL   DECEMBER   DEALER ...
MAHAKAUSHAL FOUR WHEELER MARKET:MAHAKAUSHAL FOUR WHEELER MARKET:  BRAND   VARIANT        APRIL   APRIL   DECEMBER   DEALER...
MAHAKAUSHAL FOUR WHEELER MARKET:MAHAKAUSHAL FOUR WHEELER MARKET:BRAND       VARIANT   APRIL   APRIL   DECEMBER   DEALER   ...
MAHAKAUSHAL FOUR WHEELER MARKET:MAHAKAUSHAL FOUR WHEELER MARKET: BRAND      VARIANT      APRIL   APRIL   DECEMBER   DEALER...
MAHAKAUSHAL FOUR WHEELER MARKET:MAHAKAUSHAL FOUR WHEELER MARKET:BRAND    VARIANT    APRIL   APRIL   DECEMBER   DEALER     ...
Mahakaushal Market of Telecom CompaniesMahakaushal Market of Telecom Companies    Total Revenue 500 Crores       Operator ...
ELECTRONIC MEDIA TRP CALCULATIONELECTRONIC MEDIA TRP CALCULATION  State                         Percentage  Delhi+UP      ...
MAHAKAUSHAL MOBILE MARKET:MAHAKAUSHAL MOBILE MARKET:    Company     Sales/Month    Nokia       30000    Samsung     8000  ...
MAHAKAUSHAL COMPUTER MARKET:MAHAKAUSHAL COMPUTER MARKET: BRAND    PC       LAPTOP SONY     N.A.     12.12% DELL     8.10% ...
L L     CIA IA S S        C T  PE PEGHGHT S S LI L I    H HR R                               MARUTI SUZUKI SALE IN JABALPU...
Standard Auto received “Platinum                  Standard Auto received “Platinum                 Award”                 ...
MAHAKAUSHAL LCD TV MARKET MAHAKAUSHAL LCD TV MARKET       CATEGORY       UNITS            VOLUME       Jabalpur      15000...
COLOUR TV MARKET    COLOUR TV MARKET       MAHAKAUSHAL AREA         UNIT         VALUEJABALPUR  128000      70.68 CroresUP...
MAHAKAUSHAL DVD MARKET:MAHAKAUSHAL DVD MARKET:   UNITS    UNITS     VALUE              VALUE   50000    50000     10.00 CR...
MAHAKAUSHAL REFRIGERATOR MARKETMAHAKAUSHAL REFRIGERATOR MARKETCATEGORY   UNITS   VOLUME   MARKET SHARESIDE BY    30      0...
MAHAKAUSHAL WASHING MACHINE MARKETMAHAKAUSHAL WASHING MACHINE MARKET                UNITS                UNITS     VALUE  ...
MAHAKAUSHAL MICROWAVE OVEN MARKET:MAHAKAUSHAL MICROWAVE OVEN MARKET:         UNIT         UNIT       VALUE                ...
MAHAKAUSHAL A.C. MARKET      MAHAKAUSHAL A.C. MARKET                UNITS     VALUEMAHAKAUSHAL      9000       18.00 CRORE...
Changes in Market:Opens New Horizons        Changes in Market:Opens New HorizonsRetailMarket: Following retail markets o...
BrandedApparels Showroom: Lee Wrangler, Pepe, BlackBerry, Provogue, Branded Apparels Showroom: Lee Wrangler, Pepe, Black...
IMPACT                                IMPACT                     DATE        PUBLICATION       ADVT. SIZE   RESPONSECAREER...
NO. OF TICKETS   AVERAGE   ADVT. IN CITY   AVERAGE   PERCENTAGESOLD IN FOUR               BHASKAR &                 INCREA...
Poor Response of Half Page Advt. Published     in Patrika For Vishal Mega MartDATE       SIZE OF     FOOT   SALES(IN LAC) ...
DATE        SIZE OF    FOOTFALL   SALES(IN    REMARKS            ADVT.                 LAC)22/1/2010   No Advt.   500     ...
Maharashtra Listenership List
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Maharashtra Listenership List

  1. 1. DAINIK BHASKAR DAINIK BHASKARJABALPUR, SATNA & CHHINDWARA JABALPUR, SATNA & CHHINDWARA (MAHAKAUSHAL) (MAHAKAUSHAL)
  2. 2. JABALPUR+SATNA: New Edition 227385 CHINNDWARA: copies/day 28174 copies/day70% READERSHIP IN JABALPUR CITY
  3. 3. POPULATION AND GEOGRAPHICAL AREA OF MAHAKAUSHAL CENSUS 2001  AREA(SQ.KMS) POPULATIONJABALPUR 10160 2167469KATNI   1063689BALAGHAT 9229 1445760CHHINDWARA 11815 1848882SEONI 8758 1165893DAMOH 7306 1081909MANDLA 13269 893908DINDORI   579312NARSINGHPUR 5133 957399SHAHDOL 14028 1572748UMARIYA 515851SATNA 7502 1868648REWA 6314 1972333PANNA 7135 854235SIDHI 10256 1830553CHHATARPUR 8687 1474633TIKAMGARH 5048 1203160SINGRAULI      ANUPPUR   484224 POPULATION OF MAHAKAUSHAL 38.40%TOTAL 124640 22980606 AREA OF MAHAKAUSHAL 40.50%
  4. 4. JABALPUR: AN INTRODUCTION JABALPUR: AN INTRODUCTIONJabalpur city enjoys the status of regional centre with good connectivity. It Jabalpur city enjoys the status of regional centre with good connectivity. Ithouses several state and national level Government offices like: houses several state and national level Government offices like: ••State High Court State High Court ••StateElectricity Board State Electricity Board ••Post& Telegraph Workshop Post & Telegraph Workshop ••ThreeLarge Universities Three Large Universities ••Armybase Army base ••GovernmentDefense Factories Government Defense Factories -Ordinance Factory, Khamariya -Ordinance Factory, Khamariya -Gun Carriage Factory -Gun Carriage Factory -Vehicle Factory Jabalpur -Vehicle Factory Jabalpur -Grey Iron Foundry -Grey Iron Foundry -506 Work Shop -506 Work Shop && Its ancillary industries. Its ancillary industries. •• Telecom Factories Telecom Factories •• Telecom Training Centre Telecom Training Centre ••Tropical Forest Research Institute Tropical Forest Research Institute ••Weed Research Institute Weed Research Institute
  5. 5. A very large proportion of city’s workforce is engaged in A very large proportion of city’s workforce is engaged inthese establishments. The primary drivers of the economy of these establishments. The primary drivers of the economy ofJabalpur are the service sector and also trade and commerce. Jabalpur are the service sector and also trade and commerce.Jabalpur serve as a Regional Wholesale Market for Jabalpur serve as a Regional Wholesale Market foragricultural produce and implements, fertilizers, drugs etc. agricultural produce and implements, fertilizers, drugs etc.Household and small scale industries like bidi-making also Household and small scale industries like bidi-making alsocontribute to economy but marginally. The city has tourism contribute to economy but marginally. The city has tourismpotential which is under utilized. Jabalpur has variety of potential which is under utilized. Jabalpur has variety ofindustries most of these have bases in mineral substances of industries most of these have bases in mineral substances ofeconomy values found in district. Readymade garment economy values found in district. Readymade garmentindustry is one of the most popular and profitable business on industry is one of the most popular and profitable business onJabalpur. Lime stone related industries, saw-mills, food Jabalpur. Lime stone related industries, saw-mills, foodprocessing industries. Poultry hatcheries is also an important processing industries. Poultry hatcheries is also an importantsegment. segment.
  6. 6. HISTORICAL BACKGROUNDHISTORICAL BACKGROUND 16th Century-Gondwana 1781- Maratha Governor of Sagar acquired Jabalpur area. 1798-Peshwa Marathas granted to Bhosle Princess of Nagpur. 1818-British occupied Jabalpur. Under British Rule Jabalpur became capital of Sagar and Narmada territories which was the part of North Western Province . 1861-New Central Province part formed. 1903- That Central Province became the Central Province of Berar. Early 20th Century- Jabalpur was the HQ of a brigade in the 5th region of Southern Army.
  7. 7. UNIVERSITY/INSTITUTION UNIVERSITY/INSTITUTIONo RANI DURGAVATI VISHWAVIDYALAYA(RDVV) o RANI DURGAVATI VISHWAVIDYALAYA(RDVV)o JAWAHAR LAL NEHRU AGRICULTURE o JAWAHAR LAL NEHRU AGRICULTUREUNIVERSITY(JNKVV) UNIVERSITY(JNKVV)o M.P.VETERNIARY UNIVERSITY o M.P.VETERNIARY UNIVERSITYo BHOJ OPEN UNIVERSITY o BHOJ OPEN UNIVERSITYoINDIRA GANDHI NATIONAL OPEN oINDIRA GANDHI NATIONAL OPENUNIVERSITY(IGNOU) UNIVERSITY(IGNOU)o MAHARSHI MAHESH YOGI VEDIC o MAHARSHI MAHESH YOGI VEDICVISHWAVIDYALAYA VISHWAVIDYALAYAo NETAJI SUBHASH CHANDRA BOSE MEDICAL o NETAJI SUBHASH CHANDRA BOSE MEDICALCOLLEGE JABALPUR COLLEGE JABALPURo S.S. MEDICAL COLLEGE, REWA o S.S. MEDICAL COLLEGE, REWAoAWADHESH PRATAP SINGH oAWADHESH PRATAP SINGHVISHWAVIDYALAYA,REWA VISHWAVIDYALAYA,REWA
  8. 8. NUMBER OF GOVT/PRIVATE COLLEGES NUMBER OF GOVT/PRIVATE COLLEGES JABALPUR SATNAGOVT.COLLEGES 13 4MED. COLLEGE 1 1ENGG. COLLEGE 1 1MANAGEMENT COLLEGE 1 -OTHER 1PRIVATE COLLEGES 47 17DENTAL COLLEGE 1 -MANAGEMENT COLLEGE 10 3ENGG. COLLEGE 20 6OTHER 6 -
  9. 9. COACHING INSTITUTES: COACHING INSTITUTES:Sector Jabalpur SatnaPMT/PET/IIT 45 15Computer Inst. 20 20English Coaching 8 5Accountancy 5 2Air Hostess Training 2 NilFashion Designing 4 1
  10. 10. MARBLE COMPANIES: MARBLE COMPANIES:COMPANY TEHSIL DISTSAMDARIYA SLIMENABAD KATNIMARBLESSOVIL MINES LTD BAHORIBAND KATNIDIVYA MARBLE BAHORIBAND KATNILAXMI GAUR BAHORIBAND KATNIMARBLEBAHUBALI BAHORIBAND KATNIMARBLEARIHANT MARBLE BAHORIBAND KATNIBADKUL MARBLE BAHORIBAND KATNIB.R. MARBLE BAHORIBAND KATNIOJASWAL BAHORIBAND KATNIMARBLEVYANKATESH BAHORIBAND KATNIMARBLER.K. MARBLES SLIMNABAD KATNI
  11. 11. CEMENT FACTORIES CEMENT FACTORIES ••MAIHAR CEMENT, SARLA NAGAR,DIST SATNA. MAIHAR CEMENT, SARLA NAGAR,DIST SATNA. ••ACC CEMENT,KAYMORE KATNI, DIST KATNI ACC CEMENT,KAYMORE KATNI, DIST KATNI ••J.P. CEMENT, J.P. NAGAR, DIST REWA. J.P. CEMENT, J.P. NAGAR, DIST REWA. ••PRISM CEMENT,RAMPUR BAGHELAN, DIST. SATNA PRISM CEMENT,RAMPUR BAGHELAN, DIST. SATNA ••BIRLA CEMENT, SATNA BIRLA CEMENT, SATNA ••Mycem Cement(Heidelberg), Damoh Mycem Cement(Heidelberg), DamohCEMENT PRODUCTION OF MAHAKAUSHAL(2009-10) 1975000 TONNES VALUE-7900 CRORESPER MONTH PRODUCTION OF IMPORTANT COMPANIESCEMENT (IN TONNES ) ( IN TONNES)J.P.CEMENT 800000 BIRLA CEMENT 150000PRISM 375000 ACC 300000MAIHAR CEMENT 250000 MYCEM 100000
  12. 12. BANK WISE SUMMARY OF DEPOSIT AND ADVANCES (DECEMBER --2010)BANK WISE SUMMARY OF DEPOSIT AND ADVANCES (DECEMBER 2010) 23 M.K.G.B. 78.92 40.97 51.91S.NO. BRANCH NAME TOTAL TOTAL C.D. DEPOSIT ADVANCE RATIO 24 J.S.K.&G.V. 0.36 12.29 3413.89 25 J.S.K.B. MARYADIT 73.51 102.13 138.931 STATE BANK OF INDIA 2827.67 1228.68 43.45 TOTAL CO.OP. BANK 73.87 114.42 154.892 CENTRAL BANK OF INDIA 523.69 227.64 43.47 26 H.D.F.C. BANK 72.41 92.20 127.683 BANK OF MAHARSHTRA 187.33 87.38 46.64 27 IDBI BANK 266.79 6.06 2.274 BANK OF INDIA 474.18 251.90 56.12 28 ICICI BANK 130.91 150.32 114.835 BANK OF BARODA 394.73 25.98 6.58 29 BANK OF  9.64 3.10 32.166 PUNJAB NATIONAL BANK  502.42 245.50 48.86 RAJASTHAN7 S.B. OF INDORE 203.71 86.84 42.53 30 AXIS BANK 160.00 41.76 26.108 UNION BANK OF INDIA 709.51 447.37 63.05 31 INDUSIND BANK 88.16 147.01 166.759 ALLAHABAD BANK 907.44 380.94 41.98 TOTAL OF OTHERS 727.71 440.45 60.5310 UCO BANK 420.68 62.82 14.93 GRAND TOTAL 8702.90 3874.83 44.5211 UNITED BANK 19.70 6.62 33.6012 DENA BANK 122.38 15.41 47.7313 IOB  56.08 8.26. 14.7314 INDIAN BANK 54.37 11.89 21.8715 OBC 27.73 10.08 36.3516 VIJAYA BANK 36.87 17.98 48.7717 SYNDICATE BANK 32.49 23.17 71.3118 CANARA BANK 134.01 45.71 34.1119 ANDHRA BANK 39.93 6.72 16.8320 CORPORATION BANK 69.97 17.89 25.5721 PUNJAB &  SINDH BANK 53.34 13.48 25.2722 STATE BANK OF PATIALA 24.17 13.93 57.63
  13. 13. JABALPUR AUTOMOBILE MARKET: JABALPUR AUTOMOBILE MARKET:Company wise 2-Wheeler Sales(Registered at RTO, Jabalpur) Company 2008-09 2009-10 Bajaj 4617 4753 Honda(Motor 3750 4938 Cycle/Scooter) Hero Honda 10707 13875 Kinetic Honda 4
  14. 14. Company 2008-09 2009-10Kinetic Engineering 6 -TVS Motor Company 3447 3608 LML 6 Suzuki 1191 1198 Yamaha 151 244Mahindra 2-Wheeler - 223 Total 23683 28839 Total Growth 20.85%
  15. 15. NUMBER OF VEHICLES OF VARIOUS CATEGORIES REGISTERED IN JABALPUR NUMBER OF VEHICLES OF VARIOUS CATEGORIES REGISTERED IN JABALPUR 2008-09 2009-10 % GrowthGood Vehicle Multi Excel 441 647 46.71 Medium/Heavy Good 122 194 59 L. Good Vehicle 4 Wheeler 474 606 27.85 Light Goods Vehicle 3 326 382 17.18 WheelerBus Big Ordinary 4 29 ABN. GROWTH + Deluxe 4 8 100 Omni(12+3) 515 626 21.55 Mini Bus 73 82 13.41Motor Cab 253 343 35.57 Auto Rickshaw 70 953 ABN. GROWTH +Moped 190 56 -VE 70.52M/Cycle Scooter 24190 29263 21.18Car 4901 5703 16.36Jeep 9 7 -VE 22.22Tractor 449 457 1.78Tractor & Trolly 72 46 -VE 36.11Other 82 83 MAINTAINEDTotal 32171 39485 22.73
  16. 16. JABALPUR TWO WHEELER MARKET: JABALPUR TWO WHEELER MARKET: BRAND VARIANT APR 09-MAR 10 APR 10- DEC 10 PULSAR 1339 1594 DISCOVER 1631 2413 BAJAJ PLATINA 1259 870 CT-100 12 2 XCD / 135 412 15 KRISTAL 61 15 AVENGER 39 32 TVS STAR 629 346 STREAX 779 409 TVS JIVE 0 42 WEGO 0 334 APACHE 174 158 XL SUPER 277 445 FLAME 66 7 SCOOTY PEP 1632 1608 TEENZ 51 62
  17. 17. Jabalpur Two Wheeler Jabalpur Two WheelerMarket: Market: BRAND VARIANT APR 09-MAR 10 APR 10- DEC 10 SLING SHOT - 64 ZEUS150 79 137 SUZUKI ZEUS 73 41 HEAT 72 6 ACCESS 974 996 UNICORN 84 74 SHINE 849 795 HONDA ACTIVA(SCV 100) 2998 2323 DIO 41 84 AVIATOR 452 439 TWISTER 17 263 STUNNER 497 287 FLYTE 62 8MAHINDRA DURO 84 142 RHODEO 77 112
  18. 18. JABALPUR TWO WHEELER MARKET: JABALPUR TWO WHEELER MARKET: BRAND VARIANT APR 09-MAR 10 APR 10- DEC 10 KARIZMA 116 131 CD DAWN 3383 2739 SPLENDOR SUPER 174 120HERO HONDA SPLENDOR HH 4484 3830 PASSION 3993 3064 GLAMOUR 373 256 CBZ 521 489 HUNK 159 99 PLEASURE 672 941 FZ 188 122 CRUX 16 9 YAMAHA GLADIATOR 21 8 R 15 19 9
  19. 19. MAHAKAUSHAL FOUR WHEELER MARKET:MAHAKAUSHAL FOUR WHEELER MARKET: BRAND VARIANT APRIL APRIL DECEMBER DEALER 2009 2010 2010 1 MARCH DEC 2010 2010 ALTO 967 548 71 653 MARUTI ALTO K-10 - 50 19 271 ZEN 392 256 25 251 MARUTI 800 107 41 9 91 MARUTI OMNI 703 439 57 393 AMBULANCE 14 9 4 - WAGON R 1082 533 82 454 A STAR 154 117 9 160 SWIFT 351 250 36 256 SWIFT DZIRE 216 114 17 138 SX4 69 80 8 208 RITZ 255 246 28 165 VERSA 3 - - - VITARA 2 - - - GYPSY 851 51 EEKO 27 158 24 155 TOTAL 5193 2892 389 3246
  20. 20. MAHAKAUSHAL FOUR WHEELER MARKET:MAHAKAUSHAL FOUR WHEELER MARKET: BRAND VARIANT APRIL APRIL DECEMBER DEALER 2009 2010 2010 1 MARCH DEC 2010 2010 TATA SAFARI 59 75 17 190 SUMO 74 56 3 INDICA 159 62 2 78 INDICA VISTA 249 185 29 348 INDIGO 188 115 19 352 MARINA - - - - MANZA 24 144 14 115 WINGER 4 2 8 MAGIC 67 76 11 NANO 69 116 5 171 FIAT LINEA 10 6 1 20 PUNTO 7 8 1 ARIA 1 MUV 90 TOTAL 888 845 110 1365
  21. 21. MAHAKAUSHAL FOUR WHEELER MARKET:MAHAKAUSHAL FOUR WHEELER MARKET:BRAND VARIANT APRIL APRIL DECEMBER DEALER 2009 2010 2010 1 MARCH DEC 2010 2010HYUNDAI SANTRO 108 90 16 i10 478 383 68 i20 63 95 16 GETZ 4 1 - ACCENT 9 5 - VERNA 12 8 1 TOTAL 674 582 101GM MOTORS SPARK 74 51 6 170CHERVOLET AVEO 11 7 1 11 UVA 6 1 - 12 OPTRA - - - - TAVERA 38 56 5 195 CAPTIVA - 1 - 3 CRUZ 1 5 - 8 BEAT 7 65 10 172 TOTAL 137 186 22 571
  22. 22. MAHAKAUSHAL FOUR WHEELER MARKET:MAHAKAUSHAL FOUR WHEELER MARKET: BRAND VARIANT APRIL APRIL DECEMBER DEALER 2009 2010 2010 1 MARCH DEC 2010 2010 MAHINDRA BOLERO 200 140 18 SCORPIO 109 71 8 XYLO 31 80 17 TEMPO TRAX 36 34 3 LOGAN 8 3 1 TOTAL 382 328 47 HONDA JAZZ 40 8 - CRV 3 3 - ACCORD 6 4 - CIVIC 7 4 1 CITY 74 40 3 TOTAL 130 57 4
  23. 23. MAHAKAUSHAL FOUR WHEELER MARKET:MAHAKAUSHAL FOUR WHEELER MARKET:BRAND VARIANT APRIL APRIL DECEMBER DEALER 2009 2010 2010 1 MARCH DEC 2010 2010TOYOTA FORTUNER 11 18 1 INNOVA 108 46 2 QUALIS - - - COROLLA 7 1 - CAMRY - 1 - TOTAL 126 66 3FORD FIGO 23 5 FUSION - 1 - INDURA - - - ICON 2 2 - ENDEVOUR 1 - - FIESTA 5 3 1 TOTAL 8 28 6
  24. 24. Mahakaushal Market of Telecom CompaniesMahakaushal Market of Telecom Companies Total Revenue 500 Crores Operator Market Share % Airtel 25% BSNL 10% Idea 23% Reliance Comm 20% (CDMA+GSM) Aircel 2% Vodafone 8% Tata Indicom 3% Docomo 7% Videocon 2% All companies focusing on 5 lac customers No. of fresh activation 3.6 lac with the Churn Rate of 50-60%Every year 1.5 to 1.80 lac connections increase over 25 lac base
  25. 25. ELECTRONIC MEDIA TRP CALCULATIONELECTRONIC MEDIA TRP CALCULATION State Percentage Delhi+UP 24% MP+Chattisgarh 6% Gujrat 20% Mumbai 20% Haryana & Punjab 15% Chennai 15%We are facing problems in getting advertisement of various HindiTV programme. Because for entire M.P. percentahe TRPCalculation is only 6%, whereas for smallesr states Higher TRP isconsidered. So we need to highlight Total Population, Hindispeaking belt
  26. 26. MAHAKAUSHAL MOBILE MARKET:MAHAKAUSHAL MOBILE MARKET: Company Sales/Month Nokia 30000 Samsung 8000 Spice 15000 Micromax 25000 LG Mobile 1500 Onida 2500 Maxx 2500 Zen 4500 Intex 4500 Byond 1500 IO Sound 1000 Rage 1000 Sony 250 Videocon 1500 Motorola 700 91350
  27. 27. MAHAKAUSHAL COMPUTER MARKET:MAHAKAUSHAL COMPUTER MARKET: BRAND PC LAPTOP SONY N.A. 12.12% DELL 8.10% 40.90% ACER 13.5% 7.58% WIPRO 16.90% 7.58% COMPAQ 10.80% 15.15% HCL 16.22% 9.10% HP 12.84% 9.10% LENOVO 8.10% 4.55% OTHER 13.52% 9.10%
  28. 28. L L CIA IA S S C T PE PEGHGHT S S LI L I H HR R MARUTI SUZUKI SALE IN JABALPUR 2009-10 MARUTI SUZUKI SALE IN JABALPUR 2009-10HIG IG UOU R ER H FO F E L L EE EE WH RKRT ET WH EK MA A M DEALER MODEL APR MAY JUNE JUL AUG SEP OCT NOV DEC JAN FEB MARCH TOTAL 1 ALTO 74 68 56 48 52 89 128 31 110 44 57 85 842 W/R 61 49 46 62 78 70 94 50 106 31 51 69 767 CAR 10 10 8 1 3 8 12 7 12 1 2 16 90 SWIFT 32 20 24 26 20 20 26 27 26 16 27 26 290 DZIRE 14 13 10 19 10 12 11 15 14 8 16 12 154 SX4 5 1 4 7 6 8 4 3 6 6 6 10 66 OMNI 32 39 43 36 36 41 56 37 46 33 38 87 524 ZEN 21 31 25 17 15 23 52 35 32 21 26 47 345 GYPSY 3 3 0 0 0 2 5 4 1 1 2 5 26 EECO 0 1 0 0 0 0 0 0 0 5 12 9 27 A-STAR 10 18 12 13 10 7 9 4 6 4 8 10 111 RITZ 0 12 15 22 20 20 20 18 17 14 22 27 207 G.VITARA 0 0 0 0 1 0 0 0 0 0 0 0 1 TOTAL 3450 DEALER 2 1700 GRAND TOTAL 5150
  29. 29. Standard Auto received “Platinum Standard Auto received “Platinum Award” Award” E E MOR S & All India ranking 9ththout of 98 dealers All India ranking 9 out of 98 dealersSOM LIGHT TS Market Share in Jabalpur: 69% Market Share in Jabalpur: 69% H N HIG EVEME Growth: 31% Growth: 31% I ACH Standard Auto Jabalpur Won Standard Auto Jabalpur Won 1. Best Exchange Sale 1. Best Exchange Sale 2.Highest growth 2.Highest growth 3. Highest sales volume(3450 Cars) 3. Highest sales volume(3450 Cars) LIC Jabalpur Division All India Ranking : 2nd in Regular Premium Collection 100% Annual Target Achievement in 2010 New Policies Sold 2,62,989 First Premium Collection:289.53 Crores Market Share: 1st Premium : 72.10% Nos of Policies : 73.45%
  30. 30. MAHAKAUSHAL LCD TV MARKET MAHAKAUSHAL LCD TV MARKET CATEGORY UNITS VOLUME Jabalpur 15000 30 Crores Up Country 11000 24 Crores Mahakaushal 26000 56 CroresBrand Market ShareSAMSUNG 32.30%L.G. 23.07%SONY 18.46%VIDEOCON GROUP 12.54%PANASONIC 4.62%PHILLIPS 3.85%OTHERS 5.15%
  31. 31. COLOUR TV MARKET COLOUR TV MARKET MAHAKAUSHAL AREA UNIT VALUEJABALPUR 128000 70.68 CroresUPCOUNTRY 192000 115.20 CroresMAHAKAUSHAL 320000 192.00 Crores MARKET SHARE Curve TV/Flat TV L.G. 31.30% SAMSUNG 20.9% VIDEOCON 26.1% SONY 5.22% PHILLIPS 4.65% OTHER 11.83%
  32. 32. MAHAKAUSHAL DVD MARKET:MAHAKAUSHAL DVD MARKET: UNITS UNITS VALUE VALUE 50000 50000 10.00 CRORE 10.00 CRORE MARKET SHARE MARKET SHARE PHILIPS PHILIPS 24% 24% LG LG 12% 12% VIDEOCON VIDEOCON 6% 6% SAMSUNG SAMSUNG 3% 3% SONY SONY 12% 12% ONIDA ONIDA 2% 2% OTHER OTHER 43% 43%
  33. 33. MAHAKAUSHAL REFRIGERATOR MARKETMAHAKAUSHAL REFRIGERATOR MARKETCATEGORY UNITS VOLUME MARKET SHARESIDE BY 30 0.18 SAMSUNG 60%SIDE CRORE L.G. 40%500 L +MODELSFROST FREE 12900 10.32 SAMSUNG 20% CRORE L.G. 30% WHIRLPOOL 11% GODREJ 12% Videocon 23%DIRECT 55100 33.06 SAMSUNG 18%COOL CRORE L.G. 33% WHIRLPOOL 9% GODREJ 14% Videocon Grp 24%
  34. 34. MAHAKAUSHAL WASHING MACHINE MARKETMAHAKAUSHAL WASHING MACHINE MARKET UNITS UNITS VALUE VALUEFULLY AUTOMATIC FULLY AUTOMATIC 600 600 0.42 CRORE 0.42 CRORESEMI AUTOMATIC SEMI AUTOMATIC 36,000 36,000 25.20 CRORE 25.20 CRORE MARKET SHARE MARKET SHARE VIDEOCON 33% VIDEOCON 33% L.G. L.G. 28% 28% SAMSUNG 17% SAMSUNG 17% WHIRLPOOL 11% WHIRLPOOL 11% GODREJ GODREJ 5% 5% OTHERS OTHERS 6% 6%
  35. 35. MAHAKAUSHAL MICROWAVE OVEN MARKET:MAHAKAUSHAL MICROWAVE OVEN MARKET: UNIT UNIT VALUE VALUE 4000 4000 3.2 CRORE 3.2 CRORE MARKET SHARE MARKET SHARE SAMSUNG SAMSUNG 20% 20% L.G. L.G. 45% 45% WHIRLPOOL WHIRLPOOL 3% 3% OTHER OTHER 32% 32%
  36. 36. MAHAKAUSHAL A.C. MARKET MAHAKAUSHAL A.C. MARKET UNITS VALUEMAHAKAUSHAL 9000 18.00 CROREJABALPUR CITY 4700 9.40 CRORE MARKET SHARE MARKET SHARE L.G. L.G. 30% 30% VOLTAS VOLTAS 27% 27% SAMSUNG 12% SAMSUNG 12% GODREJ GODREJ 8% 8% VIDEOCON 18% VIDEOCON 18% WHIRLPOOL 2% WHIRLPOOL 2% OTHER OTHER 3% 3%
  37. 37. Changes in Market:Opens New Horizons Changes in Market:Opens New HorizonsRetailMarket: Following retail markets opened in the Town Retail Market: Following retail markets opened in the Town 5 Reliance Fresh Outlet, Vishal Mega Mart, South Avenue Mall & Samdareeya Mall 5 Reliance Fresh Outlet, Vishal Mega Mart, South Avenue Mall & Samdareeya MallEducation Field: Good number of students going to other cities for higher education Education Field: Good number of students going to other cities for higher educationwhich extends opprtunity for all centres to procure good quantum of business from which extends opprtunity for all centres to procure good quantum of business fromEducation institutes Education institutesBigPower Projects likely to establish which will add to economy of Mahakaushal Big Power Projects likely to establish which will add to economy of MahakaushalInvestment in Real Estate: Looking to the reserve fund(deposits) available with the Investment in Real Estate: Looking to the reserve fund(deposits) available with thepeople of Mahakaushal, there is a good scope of investment in the real estate people of Mahakaushal, there is a good scope of investment in the real estatemarket. Inter/Intra State Builders can focus the market like Omaxe City etc market. Inter/Intra State Builders can focus the market like Omaxe City etcChange in Life style: In last 2 years good number of branded apparels, jewellery Change in Life style: In last 2 years good number of branded apparels, jewelleryand footwear showroom opened in the town. And practically all showroom fetching and footwear showroom opened in the town. And practically all showroom fetchingexcellent sales excellent sales
  38. 38. BrandedApparels Showroom: Lee Wrangler, Pepe, BlackBerry, Provogue, Branded Apparels Showroom: Lee Wrangler, Pepe, BlackBerry, Provogue,Spykar, Levi’s, Levi’s Signature, Mufti, Raymonds,, K-Lounge, Cotton County, Spykar, Levi’s, Levi’s Signature, Mufti, Raymonds,, K-Lounge, Cotton County,Cantabill, D-cot, Turtle, John Player, Barcelona, Monte Carlo, Gini n Johnny, Cantabill, D-cot, Turtle, John Player, Barcelona, Monte Carlo, Gini n Johnny,Catmoss, Manyavar & Wills Life Style Catmoss, Manyavar & Wills Life StyleBranded footwears: Woodland, Reebok, Adidas, Reliance Foot Prints, Metro Branded footwears: Woodland, Reebok, Adidas, Reliance Foot Prints, MetroShoes & Khadim Shoes & KhadimBranded Jewellery: Tanishq, Gitanjali, Ddmas & Nakshatra Branded Jewellery: Tanishq, Gitanjali, Ddmas & NakshatraMahakaushal is very big market for home appliances Mahakaushal is very big market for home appliancesAs Mahakaushal contributes 40% of the total population of Madhya Pradesh As Mahakaushal contributes 40% of the total population of Madhya Pradeshand covers 40% area of M.P. It is very big market for all FMCG products & other and covers 40% area of M.P. It is very big market for all FMCG products & othercommodities. commodities.Infact Mahakaushal is very big consumer market…… Infact Mahakaushal is very big consumer market……Having potential for products produce by any corporate all over country and so itit Having potential for products produce by any corporate all over country and sohas tremendous potential for corporate Advertising. has tremendous potential for corporate Advertising.
  39. 39. IMPACT IMPACT DATE PUBLICATION ADVT. SIZE RESPONSECAREER 04-12- PATRIKA, HP 4 PHONE 2010 NAI DUNIA HP CALLSLAUNCHER 05-12- DAINIK BHASKAR HP 400 STUDENTS ATTENDED 2010 (CITY BHASKAR) SEMINARBIG BAZAAR DATE PUBLICATION ADVT. SIZE RESPONSE(SAB SE SASTEPAANCH DIN) 22/01/11 DAINIK BHASKAR 40X26 • 39000 FOOTFALL (CITY BHASKAR) • NO. OF BILLS RAISED 14500 • SALE 1.5 CRORE WITH 30% GROWTH DATE PUBLICATIO EXCHAN OTHER TOTAL ACTUAL REMARK N GE ENQ. ENQ EXCHANGFRONTIER EBAJAJ 18/02/2010 DAINIK 155 70 225 65 • INSTANT & BHASKAR ALSO(EXCHANGE OFFER) SUSTAINED 19/02/2010 PATRIKA 148 49 197 46 IMPACT OF AD PUBLISHED IN DAINIK 103 34 164 31 BHASKAR OBSERVED
  40. 40. NO. OF TICKETS AVERAGE ADVT. IN CITY AVERAGE PERCENTAGESOLD IN FOUR BHASKAR & INCREASEDAYS PRIOR TO TICKETS SOLDADVERTISEMENT IN 4 DAYS1532 383 4161 1040 171.54%
  41. 41. Poor Response of Half Page Advt. Published in Patrika For Vishal Mega MartDATE SIZE OF FOOT SALES(IN LAC) REMARK ADVT FALL5/2/2010 No Advt. 500 1.50(Base Sale)  Prior to release of Advt. 5/02/2010 footfall in Vishal Megamart was 500 & Sale was 1.50 lac6/2/2010 Half Page 800 3.50  On 6/02/2010 Half Page Advt. released & Sale7/2/2010 - 1200 5.00 registered only 3.5 Lac & a day later despite of 1st SUNDAY, Sale was only 5 Lac & from very next day8/2/2010 650 2.25 sale started showing down trend. Only 6.50 Lac rise in 4 days recorded9/2/2010 575 1.75
  42. 42. DATE SIZE OF FOOTFALL SALES(IN REMARKS ADVT. LAC)22/1/2010 No Advt. 500 1.65(Base  Against an Sale) anticipated sale of 8.25 Lac as23/1/2010 16x10 700 2.20 per the average24/1/2010 1000 4.00 sale, Sales recorded 26.9525/1/2010 825 3.75 Lac with26/1/2010 increase of 18.7 2000 10.0 Lac Sale in 5 Days27/1/2010 1400 7.0  Significant sustained positive response of the 40 CC advt. observed

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