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Introduction To Social Media

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Transcript

  • 1. introduction to social media
  • 2. fad or not?
  • 3. talk about headline news
      • 27% of Gen Y read a newspaper the previous day v. 55% of those born prior to 1946
      • 23% of people <40 say they would miss the local newspaper if it were to go out of business
      • 33% of 40 to 64
      • 55% of those age 65+
      • From Pew Research
  • 4. why care ?
    • Web hits can yield other bookings
  • 5.
    • archived book ings
  • 6.
    • more viewers than traditional print
  • 7.
    • breaking news hits internet first
  • 8.
    • web links = fodder for future press pitches
  • 9. the breakdown of blogs
    • 133,000,000
    • # of blogs indexed by Technorati since 2002
    • 77%
    • of active Internet users read blogs
    • From Technorati via The Future Buzz
    • 900,000
    • blog posts every 24 hours
    • 63%
    • of bloggers are between the ages of 25-44,well-educated/funded
    • From Forrester Research, Inc
  • 10. just how friendly is facebook?
    • >400 million active users
    • 50% of active users log in on any given day
    • >5 billion pieces of content shared each week
    • Average user spends >55 min. per day on
    • Facebook.com via The Future Buzz
  • 11. t wit ter
    • 10,337,702,000 tweets and growing
    • 140 characters to build a brand voice
    • Author/ reader interface
  • 12. Facebook & Twitter access via mobile browser grows by triple-digits in the past year
  • 13. From comScore via Social Media at Work # of Mobile Subscribers Accessing Facebook &Twitter via Mobile Browser 3-month average ending Jan. 2010 vs. Jan. 2009 Total U.S. Age 13+ Source: comScore MobiLens Total Audience (000) Jan-09 Jan-10 % Change Facebook 11,874 25,137 112 Twitter 1,051 4,700 347
  • 14. Let’s cover the clichéd yet true words of s.media wisdom:
    • Authenticity Trust Listen
    • It’s a conversation Respond @ Everyone Lateral communication REAL TIME
    • ENGAGEMENT
  • 15. do :
    • Listen/read before commenting/posting
    • Start now
    • Be real
    • Clearly outline goals
    • Be consistent
        • across platforms
        • In your commitment to online presence
  • 16. N EVER :
    • Fabricate
    • Hesitate
    • Negatively engage critics
    • Forcefully promote/spam
  • 17. keep current
    • Mashable: http://mashable.com
    • Seth Godin: http://sethgodin.typepad.com
    • Chris Brogan: http://www.chrisbrogan.com
    • Jeremiah Owyang: http://www.web-strategist.com/blog
    • Brian Solis: http://www.briansolis.com
    • & others: http://blog.ecairn.com/2009/11/10/nov-09-top-150-social-media-marketing-influencers
  • 18. Sources
    • Many thanks!
  • 19. ComScore
    • http://www.comscore.com/Press_Events/Press_Releases/2010/3/Facebook_and_Twitter_Access_via_Mobile_Browser_Grows_by_Triple-Digits
  • 20. Social Media at Work
    • http://socialmediaatwork.com/2010/03/06/mobile-browser-access-to-facebook-and-twitter-surges/
  • 21. Pew Research
    • http://pewresearch.org/pubs/1133/decline-print-newspapers-increased-online-news
  • 22. The Future Buzz
    • http://thefuturebuzz.com/2010/03/08/web-marketing-pr-strategy/
  • 23. Facebook
    • http://www.facebook.com/press/info.php?statistics
  • 24. Technorati
    • http://technorati.com/state-of-the-blogosphere/