WAY NORTH WRITERS’
                               GROUP



Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   ...
SOCIAL NETWORKING

          Alexander Pope said
          “to err is human, to forgive divine.”

          He also said
 ...
WRITERS...

                   psst....Did you know

                   You are the currency of the internet.




Kelley-S...
HOW TO USE SOCIAL
                                  TOP 5
     #1
                                 RELATIONSHIPS

        ...
HOW TO USE SOCIAL
                                  TOP 5
      #2
                                  BRANDING

           ...
HOW TO USE SOCIAL
                                  TOP 5
      #3
                                  SEARCH

             ...
HOW TO USE SOCIAL
                                  TOP 5
      #4
                                  CONTRIBUTE

         ...
HOW TO USE SOCIAL
                                  TOP 5
      #5
                                  AGGREGATION & CURATIO...
BE SMART

                     Create a hub for yourself. Give you and your readers,
                     customers, commu...
BE SMART

                     How will you manage credibility. If you ghost write or manage
                     another’...
KNOW YOURSELF

                     If you don’t know you, who does?

                           What is your genre? What ...
KNOW YOURSELF

                           Work on doing the stuff you love and you will grow as
                          ...
ASK FOR WORK

                    Be bold, find a mentor and ask for help.

                    Be brazen, find work you can...
BUILD RELATIONSHIPS

                   Did we mention it’s about relationships?
                   Online you can “know” ...
SEARCH EFFECTIVELY




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 102...
SEARCH EFFECTIVELY




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 102...
SEARCH EFFECTIVELY




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 102...
SEARCH EFFECTIVELY




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 102...
SEARCH EFFECTIVELY




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 102...
SEARCH EFFECTIVELY




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 102...
SEARCH EFFECTIVELY




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 102...
SEO
                                    When you write, do you think about SEO?
                                    You sh...
SEO
                                    Think about working backwards a little bit.

                                    F...
Follow on                                                                          Blogishness
                  Twitter: ...
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Way North Writers

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Preso given to the Way North Writers, May 2009.

Advice on using social media to find writing gigs. Additional information about developing a personal brand and promoting that brand. High level introduction to seo and how it can be used to find and be found.

Published in: Career, Education, Technology
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  • Way North Writers

    1. 1. WAY NORTH WRITERS’ GROUP Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    2. 2. SOCIAL NETWORKING Alexander Pope said “to err is human, to forgive divine.” He also said “Trust not yourself, but your defects to know. Make use of every friend and every foe.” Doesn’t that speak to us now in social networking? Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    3. 3. WRITERS... psst....Did you know You are the currency of the internet. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    4. 4. HOW TO USE SOCIAL TOP 5 #1 RELATIONSHIPS It’s always about the relationships you have with people. Businesses are people too. Build them, manage them, nurture them. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    5. 5. HOW TO USE SOCIAL TOP 5 #2 BRANDING Brand yourself; make it easy for people to associate with your brand, know what and who you are as a person and professional. Be identifiable. Have an engaging image and tag line that your community can remember and identify with your brand. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    6. 6. HOW TO USE SOCIAL TOP 5 #3 SEARCH Use SEO (search engine optimization) to your advantage; be relevant, timely, and foremost findable. Use keywords to find opportunities for your work to be published. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    7. 7. HOW TO USE SOCIAL TOP 5 #4 CONTRIBUTE Create content. Cash may be King but in this world Content is the Queen. Contribute often to blogs* and other conversions. Share, collaborate, converse, engage...all builds your brand equity. *Blog contribution is inclusive. It’s not only your own that is important but others’; comment where the content is compelling to you. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    8. 8. HOW TO USE SOCIAL TOP 5 #5 AGGREGATION & CURATION Be a curator for content; your content as well as others. What’s that mean? Well if you’ve gone to the trouble of finding content, make it easy for other folks like you to benefit from that leg work. You may become a trusted source for the kind of content you are all about. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    9. 9. BE SMART Create a hub for yourself. Give you and your readers, customers, community a place to reach you online. In order to be smart you need to consider the consequence of things. So...you have to have rules. Define your policy; What will you do for free? What will you be paid for (they should be different)? Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    10. 10. BE SMART How will you manage credibility. If you ghost write or manage another’s blog or stream you need to decided how you will operate. If not transparent then diligent, or else you may lose credibility. If/When you make a mistake, admit it, apologize, and move on. Diligent? Consider this. If you read a statement that said Mrs. Butterworth was the best in the whole world and you believed that “voice”, how would you feel later to know the same “voice” was also speaking on behalf of Aunt Jemima? Would the “voice” lose credability? Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    11. 11. KNOW YOURSELF If you don’t know you, who does? What is your genre? What is your tone? What are your passions? We are a world that respects specialists and ignores generalists - know that and use it to your advantage. Perfection can paralyze. Do not let perfect get in the way of progress. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    12. 12. KNOW YOURSELF Work on doing the stuff you love and you will grow as a writer, producer, and thought leader. You will grow by leaps and bounds. Focusing on the things you aren’t good at and striving for incremental improvements in those areas will only return incremental improvements. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    13. 13. ASK FOR WORK Be bold, find a mentor and ask for help. Be brazen, find work you can do well and then find the path of people that will lead you to that job. Use social networking tools to help you find that path of people. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    14. 14. BUILD RELATIONSHIPS Did we mention it’s about relationships? Online you can “know” lots of people and access who and what they know if you’re playing by the rules. Be approachable and easy to access. Remember your rules, play by them and always pay it forward. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    15. 15. SEARCH EFFECTIVELY Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    16. 16. SEARCH EFFECTIVELY Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    17. 17. SEARCH EFFECTIVELY Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    18. 18. SEARCH EFFECTIVELY Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    19. 19. SEARCH EFFECTIVELY Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    20. 20. SEARCH EFFECTIVELY Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    21. 21. SEARCH EFFECTIVELY Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    22. 22. SEO When you write, do you think about SEO? You should. Do you know how and where to find hot keywords? You should. Do you know where your work is published and track back to your site(s) from those publications? You should. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    23. 23. SEO Think about working backwards a little bit. Find out what words are “buzzing” and write about the hot topics of “now” to generate more visibility for your work. Use social media as an arm and a leg but remember that traditional PR is still a strong asset. Don’t ignore it. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    24. 24. Follow on Blogishness Twitter: Become a fan Aleuro on Facebook: http://www.aleuromedia.com/blog/ AleuroSolutions Kelley-Sue LeBlanc, Founder Follow on Twitter: KSL Join my linked in network: http://www.linkedin.com/in/KSL Tara Mahady, Partner Follow on Twitter: TMahady Join my linked in network: http://www.linkedin.com/in/tmahady Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
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