Way North Writers

WAY NORTH WRITERS’ GROUP Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

SOCIAL NETWORKING Alexander Pope said “to err is human, to forgive divine.” He also said “Trust not yourself, but your defects to know. Make use of every friend and every foe.” Doesn’t that speak to us now in social networking? Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

WRITERS... psst....Did you know You are the currency of the internet. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

HOW TO USE SOCIAL TOP 5 #1 RELATIONSHIPS It’s always about the relationships you have with people. Businesses are people too. Build them, manage them, nurture them. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

HOW TO USE SOCIAL TOP 5 #2 BRANDING Brand yourself; make it easy for people to associate with your brand, know what and who you are as a person and professional. Be identiﬁable. Have an engaging image and tag line that your community can remember and identify with your brand. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

HOW TO USE SOCIAL TOP 5 #3 SEARCH Use SEO (search engine optimization) to your advantage; be relevant, timely, and foremost ﬁndable. Use keywords to ﬁnd opportunities for your work to be published. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

HOW TO USE SOCIAL TOP 5 #4 CONTRIBUTE Create content. Cash may be King but in this world Content is the Queen. Contribute often to blogs* and other conversions. Share, collaborate, converse, engage...all builds your brand equity. *Blog contribution is inclusive. It’s not only your own that is important but others’; comment where the content is compelling to you. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

HOW TO USE SOCIAL TOP 5 #5 AGGREGATION & CURATION Be a curator for content; your content as well as others. What’s that mean? Well if you’ve gone to the trouble of ﬁnding content, make it easy for other folks like you to beneﬁt from that leg work. You may become a trusted source for the kind of content you are all about. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

BE SMART Create a hub for yourself. Give you and your readers, customers, community a place to reach you online. In order to be smart you need to consider the consequence of things. So...you have to have rules. Deﬁne your policy; What will you do for free? What will you be paid for (they should be different)? Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

BE SMART How will you manage credibility. If you ghost write or manage another’s blog or stream you need to decided how you will operate. If not transparent then diligent, or else you may lose credibility. If/When you make a mistake, admit it, apologize, and move on. Diligent? Consider this. If you read a statement that said Mrs. Butterworth was the best in the whole world and you believed that “voice”, how would you feel later to know the same “voice” was also speaking on behalf of Aunt Jemima? Would the “voice” lose credability? Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

KNOW YOURSELF If you don’t know you, who does? What is your genre? What is your tone? What are your passions? We are a world that respects specialists and ignores generalists - know that and use it to your advantage. Perfection can paralyze. Do not let perfect get in the way of progress. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

KNOW YOURSELF Work on doing the stuff you love and you will grow as a writer, producer, and thought leader. You will grow by leaps and bounds. Focusing on the things you aren’t good at and striving for incremental improvements in those areas will only return incremental improvements. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

ASK FOR WORK Be bold, find a mentor and ask for help. Be brazen, find work you can do well and then find the path of people that will lead you to that job. Use social networking tools to help you find that path of people. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

BUILD RELATIONSHIPS Did we mention it’s about relationships? Online you can “know” lots of people and access who and what they know if you’re playing by the rules. Be approachable and easy to access. Remember your rules, play by them and always pay it forward. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

SEARCH EFFECTIVELY Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

SEO When you write, do you think about SEO? You should. Do you know how and where to ﬁnd hot keywords? You should. Do you know where your work is published and track back to your site(s) from those publications? You should. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

SEO Think about working backwards a little bit. Find out what words are “buzzing” and write about the hot topics of “now” to generate more visibility for your work. Use social media as an arm and a leg but remember that traditional PR is still a strong asset. Don’t ignore it. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

Follow on Blogishness Twitter: Become a fan Aleuro on Facebook: http://www.aleuromedia.com/blog/ AleuroSolutions Kelley-Sue LeBlanc, Founder Follow on Twitter: KSL Join my linked in network: http://www.linkedin.com/in/KSL Tara Mahady, Partner Follow on Twitter: TMahady Join my linked in network: http://www.linkedin.com/in/tmahady Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110

Way North Writers

by Kelley-Sue LeBlanc on May 20, 2009

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Way North Writers — Presentation Transcript