SocialNetworking & NonProfits

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Part of a guest lecture I did at UNH Nov 2008. Focused on teaching nonprofit degree majors about social networking and media

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SocialNetworking & NonProfits

  1. 1. Social Networking and Non-Profits K.S.LeBlanc Nov 11, 2008 www.aleurosolutions.com Twitter Me: KSL 1
  2. 2. Understanding 2
  3. 3. What does it mean to be a NPO? 3
  4. 4. What does it mean to be a NPO? • 501c3 organization, or a 501c4, or a ... • an organization that supports a community mission • an organization that resolves issues within a community • there are as many different npo’s as there are communities, issues, people 3
  5. 5. How does a non-profit survive? What is their “air”? 4
  6. 6. How does a non-profit survive? What is their “air”? • the people that support it • volunteers • staff • financial contributors • leaders • the community 4
  7. 7. So ... a NPO is ... 5
  8. 8. So ... a NPO is ... • a collection of people with a common interest or goal, with a set of common or shared values 5
  9. 9. What’s a Social Network? 6
  10. 10. What’s a Social Network? isn’t the Internet? 6
  11. 11. What’s a Social Network? isn’t the Internet? MyFaceTube? 6
  12. 12. What’s a Social Network? isn’t the Internet? MyFaceTube? No. 6
  13. 13. What’s a Social Network? isn’t the Internet? MyFaceTube? No. A Social Network is a collection of people with a common interest or goal, with a set of common or shared values. 6
  14. 14. Language 7
  15. 15. Terms 8
  16. 16. Terms Forum 8
  17. 17. Terms Forum • A public meeting or assembly for open discussion 8
  18. 18. Terms Forum • A public meeting or assembly for open discussion Blog 8
  19. 19. Terms Forum • A public meeting or assembly for open discussion Blog • A frequent, chronological publication of personal thoughts and Web links. 8
  20. 20. Terms Forum • A public meeting or assembly for open discussion Blog • A frequent, chronological publication of personal thoughts and Web links. Micro-Blog or Tweets 8
  21. 21. Terms Forum • A public meeting or assembly for open discussion Blog • A frequent, chronological publication of personal thoughts and Web links. Micro-Blog or Tweets • One or two sentences of personal thoughts, questions and/or links, usually spawning conversation threads 8
  22. 22. Terms 9
  23. 23. Terms Social Network 9
  24. 24. Terms Social Network The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties. 9
  25. 25. Terms Social Network The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties. Social Media 9
  26. 26. Terms Social Network The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties. Social Media An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and quot;buildingquot; of shared meaning, as people share their stories, and understandings. 9
  27. 27. Terms 10
  28. 28. Terms RSS 10
  29. 29. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) 10
  30. 30. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing 10
  31. 31. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing • Calls to action sent to cell phones via SMS, MMS, or WAP 10
  32. 32. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing • Calls to action sent to cell phones via SMS, MMS, or WAP New Media 10
  33. 33. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing • Calls to action sent to cell phones via SMS, MMS, or WAP New Media • The marriage of mediated communications technologies with digital computers. 10
  34. 34. Statistics 11
  35. 35. What’s the buzz about? Data is pulled from various sources including the social networks themselves and ComScore - these numbers were collected Nov 10, 2008 12
  36. 36. What’s the buzz about? As of November 2008.... • MySpace has surpassed 100 million registered users worldwide • Facebook at more than 160 million registered users worldwide • HI5 80 million registered users • Friendster 85 million registered users; 61 million unique visitors each month • Orkut 22 million registered users • Bebo 27 million registered users • Skyrock Network 10 million profiles Data is pulled from various sources including the social networks themselves and ComScore - these numbers were collected Nov 10, 2008 12
  37. 37. What’s the buzz about? As of November 2008.... • MySpace has surpassed 100 million registered users worldwide • Facebook at more than 160 million registered users worldwide • HI5 80 million registered users • Friendster 85 million registered users; 61 million unique visitors each month • Orkut 22 million registered users • Bebo 27 million registered users • Skyrock Network 10 million profiles ... and they are all growing. Data is pulled from various sources including the social networks themselves and ComScore - these numbers were collected Nov 10, 2008 12
  38. 38. http://bp1.blogger.com/_W1tx8Q4vrbo/R54g3Kp5POI/AAAAAAAAAE8/mQFr7OniMpc/s1600-h/Picture+1.png 13
  39. 39. As of Nov 2, 2008 303,824,646 220,141,969 72.5% 130.9% http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/ 14
  40. 40. As of Nov 2, 2008 Internet Usage in U.S. U.S.Population: 303,824,646 Internet Usage: 220,141,969 Penetration rate: 72.5% Growth from 2000-2008: 130.9% http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/ 14
  41. 41. As of Nov 2, 2008 Internet Usage in U.S. U.S.Population: 303,824,646 Internet Usage: 220,141,969 Penetration rate: 72.5% Growth from 2000-2008: 130.9% YouTube Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110 McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993 Obama has 403% more subscribers than McCain Obama has 905% more viewers than McCain http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/ 14
  42. 42. As of Nov 2, 2008 Internet Usage in U.S. U.S.Population: 303,824,646 Internet Usage: 220,141,969 Penetration rate: 72.5% Growth from 2000-2008: 130.9% YouTube Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110 McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993 Obama has 403% more subscribers than McCain Obama has 905% more viewers than McCain MySpace Obama: Friends: 833,161 McCain: Friends: 217,811 Obama has 380% more supporters than McCain http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/ 14
  43. 43. As of Nov 2, 2008 Internet Usage in U.S. U.S.Population: 303,824,646 Internet Usage: 220,141,969 Penetration rate: 72.5% Growth from 2000-2008: 130.9% YouTube Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110 McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993 Obama has 403% more subscribers than McCain Obama has 905% more viewers than McCain MySpace Twitter Obama: Friends: 833,161 Obama: @barackobama has 112,474 followers McCain: Friends: 217,811 McCain: @JohnMcCain (is it real?) 4,603 followers Obama has 380% more supporters than McCain Obama has 240 times more followers in Twitter than McCain http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/ 14
  44. 44. As of Nov 2, 2008 Internet Usage in U.S. U.S.Population: 303,824,646 Internet Usage: 220,141,969 Penetration rate: 72.5% Growth from 2000-2008: 130.9% YouTube Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110 McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993 Obama has 403% more subscribers than McCain Obama has 905% more viewers than McCain MySpace Twitter Obama: Friends: 833,161 Obama: @barackobama has 112,474 followers McCain: Friends: 217,811 McCain: @JohnMcCain (is it real?) 4,603 followers Obama has 380% more supporters than McCain Obama has 240 times more followers in Twitter than McCain Facebook Obama: 2,379,102 supporters McCain: 620,359 supporters Obama has 380% more supporters than McCain http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/ 14
  45. 45. Facebook 15
  46. 46. Facebook 15
  47. 47. 16
  48. 48. 16
  49. 49. How many people are online? • As of June 30, 2008, 1.463 billion people use the Internet according to Internet World Stats. • In July 2008, Google found more than 1 trillion active urls http://en.wikipedia.org/wiki/Internet http://www.bspcn.com/2008/07/30/10-things-you-should-know-about-the-internet/ 17
  50. 50. Impact 18
  51. 51. What’s Different Now 19
  52. 52. What’s Different Now • Marketing used to be in one direction • business to consumer • we were given their brand and their message to ingest • Now it’s bi-directional • we make decisions about the brand and message • we decide if they are good or bad or unworthy • we decide who to listen to 19
  53. 53. What’s Different Now 20
  54. 54. What’s Different Now • a power shift is occurring • it is no longer in the few but in the many • supply and demand have begun to reflect the consumer want and needs more than ever • transparency in business is required, no more curtain to hide behind • our professional lives and personal lives have begun to merge into whole life 20
  55. 55. Raising Money http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story 21
  56. 56. Raising Money How did Obama raise so much money? http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story 21
  57. 57. Raising Money How did Obama raise so much money? “‘There's $200 million of those campaign contributions, there's no record,’ McCain said. ‘They're not reported.You can report online now ... $200 million that we don't know where the money came from. A lot of strange things [are] going on in this campaign.’” http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story 21
  58. 58. Raising Money Cont. think ... iTunes http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story 22
  59. 59. Raising Money Cont. think ... iTunes “Obama campaign manager David Plouffe did not detail the contributions, beyond saying that the campaign had added 632,000 new donors to its rolls and that the average donation for the month was less than $100.” “‘What's healthy for democracy is people sending their contributions in $5 and $10 amounts,’ Obama strategist David Axelrod said. ‘It's campaign finance reform on the natural. The more we can encourage people to contribute like that, the better.’” http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story 22
  60. 60. Power of Many See this slideshow! Fundraising 2.0: A New Model for Fundraising on Facebook Using an Old Skool Tool: Cause-Related Marketing http://www.slideshare.net/jcolman/fundraising-on-facebook-a-new-model-for-fundraising-on-facebook-using-an-old-skool-tool-causerelated-marketing-presentation 23
  61. 61. Listeners? 24
  62. 62. Twitter https://www.twitterfeed.com/socialactions 25
  63. 63. Twitter https://www.twitterfeed.com/socialactions 25
  64. 64. Twitter http://bokardo.com/archives/the-opaque-value-problem/ 26
  65. 65. Twitter I still don’t understand why anyone would want to listen to me? http://bokardo.com/archives/the-opaque-value-problem/ 26
  66. 66. Twitter I still don’t understand why anyone would want to listen to me? Opaque Value http://bokardo.com/archives/the-opaque-value-problem/ 26
  67. 67. Listening click to be redirect, and listen this podcast http://www.npr.org/templates/story/story.php?storyId=96886703&ft=1&f=3 27
  68. 68. Why do constituents become... 28
  69. 69. Why do constituents become... ... donors? 28
  70. 70. Why do constituents become... ... donors? ...volunteers? 28
  71. 71. Why do constituents become... ... donors? ...volunteers? ...leaders? 28
  72. 72. Why do constituents become... ... donors? ...volunteers? ...leaders? because they were asked. 28
  73. 73. Listening II click to be redirect, and listen this podcast http://www.npr.org/templates/story/story.php?storyId=96890409 29
  74. 74. What are they all listening for 30
  75. 75. What are they all listening for A call to action 30
  76. 76. Tools 31
  77. 77. Tools ... to name a few 32
  78. 78. Tools • SlideShare • Yammers • YouTube • Twitter • Creative Commons ... to name a few 32
  79. 79. Tools • SlideShare • Google • Yammers • Causes • YouTube • Facebook • Twitter • TechSoup • Creative • NetSquared Commons ... to name a few 32
  80. 80. Tools • SlideShare • Google • Flickr • Yammers • Causes • AboutUS • YouTube • Facebook • WordPress • Twitter • TechSoup • Network for Good • Creative • NetSquared • GoodSearch Commons ... to name a few 32
  81. 81. Conclusion 33
  82. 82. So what is it? 34
  83. 83. So what is it? • SocialNetworking (SocNet) is donor cultivation • It is event planning • It is messaging and branding • It is a two way street • It is collaborative 34
  84. 84. It is NOT 35
  85. 85. It is NOT • It is not a mailing list • It is not a place to make demands • It is not something to be owned or manipulated • It is not going to forget, ever • It cannot be made to listen 35
  86. 86. It Will 36
  87. 87. It Will • It will provide financial support when asked, for the right mission at the right time • It will listen and repeat your messages • It will work with you and for your cause • It will forgive • It will share, converse and relate 36
  88. 88. Take Away • http://blog.ecairn.com/2008/11/06/top-150-social-marketing-blogs/ • http://www.chrisbrogan.com/ • http://sethgodin.typepad.com/ • http://beth.typepad.com/ • http://www.thoughtlabs.com/ • http://www.aleurosolutions.com/ • http://www.c3net.com/ • http://www.gilbert.org/programs/workshops/seminars/SNST • http://business.rapleaf.com/ • http://www.convinceandconvert.com/ • Look me up on Twitter: KSL 37
  89. 89. Referenced In This Presentation Data is pulled from various sources including the social networks themselves and ComScore - these numbers were Slide 12 collected Nov 10, 2008 Slide 13 http://bp1.blogger.com/_W1tx8Q4vrbo/R54g3Kp5POI/AAAAAAAAAE8/mQFr7OniMpc/s1600-h/Picture+1.png http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats- Slide 14 nov-2-2008/ Slide 17 http://en.wikipedia.org/wiki/Internet   Slide 17 http://www.bspcn.com/2008/07/30/10-things-you-should-know-about-the-internet/ Slide 21& 22 http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story 38
  90. 90. Referenced In This Presentation http://www.slideshare.net/jcolman/fundraising-on-facebook-a-new-model-for-fundraising-on-facebook-using-an-old- Slide 23 skool-tool-causerelated-marketing-presentation Slide 25 https://www.twitterfeed.com/socialactions   Slide 26 http://bokardo.com/archives/the-opaque-value-problem/ Slide 27 http://www.npr.org/templates/story/story.php?storyId=96886703&ft=1&f=3 Slide 29 http://www.npr.org/templates/story/story.php?storyId=96890409 39
  91. 91. Referenced In This Presentation on Slide 32 www.slideshare.com www.yammer.com www.youtube.com www.twitter.com www.creativecommons.com www.google.com www.causes.com www.facebook.com www.techsoup.com www.netsquared.com www.flickr.com www.aboutus.com www.wordpress.com www.networkforgood.com www.goodearch.com 40

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