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Social Networking CONFR NH May 8, 2009

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    Notes on slide 1


    For those attendees who would like to learn about this new phenomenon and are thinking about building their own social networking tools. This topic covers a high-level discussion of the different tools available, including features and functionality, their fundraising potential, as well as who is really using this technology and whether it is effective.




    changes in marketing give examples of the impact


































    In this next section I’m going to introduce you all to some social networking tools and platforms you organization should know about. And I’ll talk a little about how to evaluate the right tools for your organization.












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    Social Networking CONFR NH May 8, 2009 - Presentation Transcript

    1. C Technology m Not Your Grandfatherʼs Media u Networking NPO i Solutions Aleuro o ye c t w i o a r l k Business n g Aleuromedia, LLC www.aleuronpo.com
    2. Who We Are Kelley-Sue LeBlanc founded Aleuromedia, LLC in Tara Mahadyʼs nonprofit experience spans twenty 2007. Since then she has been educating years with a variety of non-profits in NH and beyond. businesses and non-profits about how to reach their Most recently she was the Senior Director of strategic goals through the use of visual Marketing and Development at NH Public Radio. communications, social networking, and selective web 2.0 practices and technologies. Tara is a Partner with Aleuromedia. She helps guide organizations in creating integrated offline and online Kelley-Sue has experience in a number of industries, development and marketing plans through the use of including software development, sales management traditional and innovative strategies and and multimedia. Sheʼs worked at the crossroads of technologies. philanthropy and technology for the past twenty years. Email: kelley@aleurosolutions.com Email: tara@aleurosolutions.com LinkedIn: www.linkedin.com/in/ksleblanc LinkedIn: www.linkedin.com/in/tmahady Twitter: @KSL Twitter: @TMahady Mobile: 603.233.5078 Mobile: 603.568.1612
    3. Networking Photo courtesy of Creative Commons - by jorr81 Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    4. Networking It’s about people; humanizing your organization; building relationships amongst your organization and the individuals who support it; the people in your organization relating to each other; ...and to their personal and professional networks. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    5. Networking People Human beings Alexander Pope said “to err is human, to forgive divine.” He also said “Trust not yourself, but your defects to know. Make use of every friend and every foe.” Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    6. Social Networking Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    7. What does it mean to be a NPO? Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    8. What does it mean to be a NPO? 501c3 organization, or a 501c4, or a ... an organization that supports a community mission; an organization that resolves issues within a community; there are as many different organization’s as there are communities, issues, people. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    9. How does a non-profit survive? What is your “air”? Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    10. How does a non-profit survive? What is your “air”? The people that support the mission Volunteers Staff Financial contributors Leaders The community Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    11. So ... a NPO is ... Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    12. So ... a NPO is ... a collection of people with a common interest or goal, who have a set of common or shared values or mission. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    13. What’s a Social Network? Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    14. What’s a Social Network? Is it the Internet? Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    15. What’s a Social Network? Is it the Internet? MyFaceTube? Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    16. What’s a Social Network? Is it the Internet? MyFaceTube? No. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    17. What’s a Social Network? Is it the Internet? MyFaceTube? No. A Social Network is a collection of people with a common interest or goal, who have common or shared values or mission. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    18. Web 2.0 Tools for Professionals
    19. Twitter Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    20. Twitter http://www.brentbaileyforge.com/tools/hammers/Claw%20Hammer.jpg Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    21. Claw: Pulling information Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    22. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    23. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    24. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    25. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    26. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    27. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    28. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    29. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    30. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    31. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    32. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    33. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    34. Tools Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    35. LinkedIn Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    36. Plaxo Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    37. Xing Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    38. Facebook Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    39. Google Profile Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    40. Create a Plan Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    41. Create a Plan You have to start with a plan. Be selective and choose tools you will use regularly. Create rules for how and when you’ll make updates. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    42. Create a Plan You have to start with a plan. Be selective and choose tools you will use regularly. Create rules for how and when you’ll make updates. Set goals for building your network. Choose businesses, organizations, and individuals with whom you want to build a relationship. Invite them to connect with you. Choose leaders and mentors and ask them for help. Ask questions, open dialogue. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    43. Maintain and Measure Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    44. Maintain and Measure As with anything you choose to do; do it well. Keep your profiles up to date. Don’t allow them to lag for years and only updating them when looking for new professional opportunities makes people feel used. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    45. Maintain and Measure As with anything you choose to do; do it well. Keep your profiles up to date. Don’t allow them to lag for years and only updating them when looking for new professional opportunities makes people feel used. Discontinue your memberships in networks you are not enjoying or getting anything from. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    46. Maintain and Measure As with anything you choose to do; do it well. Keep your profiles up to date. Don’t allow them to lag for years and only updating them when looking for new professional opportunities makes people feel used. Discontinue your memberships in networks you are not enjoying or getting anything from. Break connections with individuals who are misusing the tools and who are not demonstrating good citizenship. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    47. Maintain and Measure As with anything you choose to do; do it well. Keep your profiles up to date. Don’t allow them to lag for years and only updating them when looking for new professional opportunities makes people feel used. Discontinue your memberships in networks you are not enjoying or getting anything from. Break connections with individuals who are misusing the tools and who are not demonstrating good citizenship. Google yourself - make sure the professional and personal images of you are correct and represent you well. Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    48. Web 2.0 Tools for Organizations
    49. Wiggio Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    50. Flock Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    51. Twitter Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    52. Social Actions Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    53. Facebook Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    54. Causes Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    55. Yammer Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    56. JitterGram Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    57. mGive Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    58. Blogishness Follow on Twitter: Become a fan Aleuro on Facebook: http://www.aleuromedia.com/blog/ AleuroSolutions Kelley-Sue LeBlanc, Founder Follow on Twitter: KSL Join my linked in network: http://www.linkedin.com/in/KSL Tara Mahady, Partner Follow on Twitter: TMahady Join my linked in network: http://www.linkedin.com/in/tmahady
    59. References Slide Twenty-Two: Google Profile, www.google.com/profiles Slide Six {GoodSearch www.goodsearch.com, Facebook, www.facebook.com, Flock, www.flock.com, Creative Commons, www.creativecommons.org, Facebook Causes, Slide Twenty-Six: Wiggio, www.wiggio.com apps.facebook.com/causes, Twitter, www.twitter.com Slide Twenty-Seven: Flock, www.flock.com Slide Twelve & Fourteen & Fifteen: Twitter, www.Twitter.com Slide Twenty-Eight: Twitter, www.twitter.com Slide Sixteen: Allentown rescue Mission: www.allentownrescuemission.org Slide Twenty-Nine: Social Actions, www.socialactions.com Slide Seventeen: Creative Commons, www.creativecommons.com Slide Thirty: Facebook, www.facebook.com Slide Eighteen: LinkedIn www.linkedin.com Slide Thirty-One: Causes, app.facebook.com/causes Slide Nineteen: Plaxo www.plaxo.com Slide Thirty-Two: Yammer, www.yammer.com Slide Twenty: Xing www.xing.com Slide Thirty-Three: Jittergram, www.jittergram.com Slide Twenty-One: Facebook, www.facebook.com Slidde Thirty-Four: MGive, www.mgive.org

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