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Social Media for the Social Sector
Social Media for the Social Sector
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Social Media for the Social Sector

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Aleuromedia presentation given on behalf of New Hampshire Center for Nonprofits March 31,2009. Introduction to social media, explanation of why it is important, what it can do, and tools to …

Aleuromedia presentation given on behalf of New Hampshire Center for Nonprofits March 31,2009. Introduction to social media, explanation of why it is important, what it can do, and tools to facilitate.

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  • Intro KSL first then intro to Tara
  • Tara section 25 mins - Why is it important to integrate social networking into your marketing and development mix? For each organization it will be a little different, but the short answer is that it will help you increase your community, strengthen your relationships with constituents, and increase constituent and donor loyalty.
  • One of the ways npo’s measure the strength of constituent connection to an organization is through donor loyalty. These stats come from Target Analytics showing third quarter 2008 giving data for a large group of npo’s.
  • Revenue per donor has increased 22.3% since 2003. So those who are committed are shouldering more of the financial burden.
  • It’s important to look at how many high net worth donors are pulling back their giving activity and why.
  • Three top reasons for ceasing to contribute to an organization can be partially addressed through social media in many organizations.
  • People are using social media to talk about philanthropy and nonprofits
  • People who use social media and are philanthropically oriented are looking for certain things from npo social media...
  • All of these things speak to donor loyalty - and we’re very used to measuring donor loyalty - but I think it’s important to measure and work on strengthening all constituent loyalty. NHPR story. Last slide of closing section... “Every time you think about interacting with you constituents - the first question in your mind should be - how will this strengthen their loyalty to the organization?”
  • I am often asked how many people are really using social media and are online? Let’s take a look.

  • Pew Internet & American Life Project paints a picture of the percentage of adults online in each of these categories.
  • This Gallup Poll from December shows the percentage of each of these groups that use the internet ‘more than an hour a day.’
  • Of 138 million broadband users age 13+ 76% (105 million) contribute through social networking sites - and 29% of those - 40 million contribute regularly through social networking sites
  • Social media adoption rates are growing exponentially... much faster than blogs. Remember - these numbers are in millions.
  • There are many misconceptions about WHO is using social media. This is not an environment just for tweens and twenty-somethings. (Talk about the growth - how it has happened)
  • People want to help... you just have to make it easy and fun for them to do it.
  • Look at the growth in cause applications on Facebook
  • Look at the potential - Election rally....


  • Social networks are not meant to replace anything in your toolkit. Diversity of tactics reaches different types of audiences... so you need to incorporate everything - in marketing and in development.
  • Social networks are not meant to replace anything in your toolkit. Diversity of tactics reaches different types of audiences... so you need to incorporate everything - in marketing and in development.
  • Social networks are not meant to replace anything in your toolkit. Diversity of tactics reaches different types of audiences... so you need to incorporate everything - in marketing and in development.
  • Social networks are not meant to replace anything in your toolkit. Diversity of tactics reaches different types of audiences... so you need to incorporate everything - in marketing and in development.
  • Social networks are not meant to replace anything in your toolkit. Diversity of tactics reaches different types of audiences... so you need to incorporate everything - in marketing and in development.
  • Social networks are not meant to replace anything in your toolkit. Diversity of tactics reaches different types of audiences... so you need to incorporate everything - in marketing and in development.
  • Social networks are not meant to replace anything in your toolkit. Diversity of tactics reaches different types of audiences... so you need to incorporate everything - in marketing and in development.
  • Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
  • Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
  • Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
  • Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
  • Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
  • Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
  • Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
  • should be about 9:30 keep pace ... KSL section 60 mins
  • 5-10 mins what is a social network really







  • 5-10 mins basics of terms
















  • 20-30 should be about 9:45






  • so now that we understand about socnet and web 2.o world lets talk about listeners...last section till a ten min break.
  • call back to Tara’s earlier slides







  • Break.
  • 30 mins shared...this is going to get busy...I’ve packed in as many tools as I felt I could get away with and still be benificial...first part focuses on you, as an individual and a professional.

























  • In this next section I’m going to introduce you all to some social networking tools and platforms you organization should know about. And I’ll talk a little about how to evaluate the right tools for your organization.










  • Tara 15 mins should be 11:15 ish at the start of this section











  • KSL 15 mins +/- should be 11:30 ish at the start of this section
  • intro fraxa what are they, finite life span, single goal, sep identity from national fragile x
  • intro fraxa what are they, finite life span, single goal, sep identity from national fragile x





  • should be 11:40 ish ... survey, wrap up and questions 15 mins




















  • Transcript

    • 1. Social Networking and Non-Profits March 31, 2009 Presentation for NH Center for Nonprofits KSLeBlanc & Tara Mahady www.aleuronpo.com Follow on Twitter: @Aleuro
    • 2. Why?
    • 3. Donor Loyalty Q3 2008 Q3 2008 Index of National Fundraising Performance www.blackbaud.com/targetanalytics
    • 4. 5 Year Revenue & Donor Trends http://www.blackbaud.com/files/resources/downloads/cam/TargetIndexResultsSummaryQ32008.pdf
    • 5. How Many Stop Giving? http://newsroom.bankofamerica.com/index.php?s=23&item=105 Bank of America 2008 Study of High Net Worth Philanthropy
    • 6. Why Do People Stop Giving? http://newsroom.bankofamerica.com/index.php?s=23&item=105 Bank of America 2008 Study of High Net Worth Philanthropy
    • 7. People are Talking... http://mashable.com/2009/03/26/social-media-nonprofit-study/
    • 8. Social Media Dialogue http://mashable.com/2009/03/26/social-media-nonprofit-study/
    • 9. The Loyalty Equation - A Lesson Learned from Public Radio Photo courtesy of Orin Zebest, flickr creative commons Photo courtesy of Chris Robinson, flickr creative commons
    • 10. Statistics
    • 11. How Many People Are Online? World Internet Usage Internet Users Internet Users Penetration Users Growth Region Dec. 31, 2000 Dec. 31, 2008 (% Population) 2000 - 2008 Europe 105,096,093 390,141,073 48.5% 271.2% North America 108,096,800 246,822,936 73.1% 128.3% World Total 360,985,492 1,574,313,184 23.5% 336.1% www.internetworldstats.com Copyright 2001-2009, Miniwatts Marketing group
    • 12. http://www.pewinternet.org/Static-Pages/Data-Tools/Download-Data/~/media/Infographics/Trend%20Data/January %202009%20updates/Demographics%20of%20Internet%20Users%201%206%2009.jpg
    • 13. http://www.gallup.com/poll/113638/Nearly-Half-Americans-Frequent-Internet-Users.aspx
    • 14. http://www.slideshare.net/Netpop/netpop-connect-media-shifts-to-social-2009
    • 15. Social Media Growth - Feb. 08 - Feb. 09 Total Unique US Feb. 2008 Feb. 2009 Y/Y % Change Visitors Total US Internet 185,017 192,187 4% Audience MySpace Sites 67,957 70,303 3% Facebook.com 32,436 57,375 77% LinkedIn.com 3,316 6,948 110% Digg.com 5,546 6,917 25% Twitter.com 340 4,033 1085% Comscore http://www.comscore.com/
    • 16. http://www.insidefacebook.com
    • 17. http://www.allfacebook.com/facebook-application-statistics/
    • 18. http://www.allfacebook.com/facebook-application-statistics/
    • 19. http://www.facebook.com
    • 20. http://www.facebook.com
    • 21. Meet your constituents where they are. “From a business stance, offering different ways for potential audiences to connect with you is a smart move... A business always has a public and they’re already on social networks–are you?” Meagan Fish, Pannos-Winzeler Marketing http://www.pannoswinzeler.com/blog/?p=303
    • 22. Photo courtesy of Dru Bloomfield, flickr creative commons
    • 23. The NPO Integrated Marketing & Development Toolkit
    • 24. The NPO Integrated Marketing & Development Toolkit • Face-to-face
    • 25. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic
    • 26. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing
    • 27. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing • Email marketing and solicitation
    • 28. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing • Email marketing and solicitation • Website - static
    • 29. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing • Email marketing and solicitation • Website - static • Offline marketing publications
    • 30. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing • Email marketing and solicitation • Website - static • Offline marketing publications • Events
    • 31. Benefits of An Online Community
    • 32. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics.
    • 33. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand.
    • 34. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly.
    • 35. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly.
    • 36. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something.
    • 37. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something. • Provides an ongoing ‘listening lab’ for you to understand what is most important to your constituents.
    • 38. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something. • Provides an ongoing ‘listening lab’ for you to understand what is most important to your constituents. • Eventually allows another fundraising and advocacy channel.
    • 39. What?
    • 40. Understanding
    • 41. What does it mean to be a NPO?
    • 42. What does it mean to be a NPO? • 501c3 organization, or a 501c4, or a ... • an organization that supports a community mission • an organization that resolves issues within a community • there are as many different npo’s as there are communities, issues, people
    • 43. How does a non-profit survive? What is your “air”?
    • 44. How does a non-profit survive? What is your “air”? • the people that support it • volunteers • staff • financial contributors • leaders • the community
    • 45. So ... a NPO is ...
    • 46. So ... a NPO is ... • a collection of people with a common interest or goal, who have a set of common or shared values or mission.
    • 47. What’s a Social Network?
    • 48. What’s a Social Network? Is it the Internet?
    • 49. What’s a Social Network? Is it the Internet? MyFaceTube?
    • 50. What’s a Social Network? Is it the Internet? MyFaceTube? No.
    • 51. What’s a Social Network? Is it the Internet? MyFaceTube? No. A Social Network is a collection of people with a common interest or goal, who have common or shared values or mission.
    • 52. Language
    • 53. Terms
    • 54. Terms Forum
    • 55. Terms Forum • A public meeting or assembly for open discussion
    • 56. Terms Forum • A public meeting or assembly for open discussion Blog
    • 57. Terms Forum • A public meeting or assembly for open discussion Blog • A frequent, chronological publication of personal thoughts and Web links.
    • 58. Terms Forum • A public meeting or assembly for open discussion Blog • A frequent, chronological publication of personal thoughts and Web links. Micro-Blog or Tweets
    • 59. Terms Forum • A public meeting or assembly for open discussion Blog • A frequent, chronological publication of personal thoughts and Web links. Micro-Blog or Tweets • One or two sentences of personal thoughts, questions and/or links, usually spawning conversation threads
    • 60. Terms
    • 61. Terms Social Network
    • 62. Terms Social Network The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties.
    • 63. Terms Social Network The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties. Social Media
    • 64. Terms Social Network The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties. Social Media An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and quot;buildingquot; of shared meaning, as people share their stories, and understandings.
    • 65. Terms
    • 66. Terms RSS
    • 67. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication)
    • 68. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing
    • 69. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing • Calls to action sent to cell phones via SMS, MMS, or WAP
    • 70. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing • Calls to action sent to cell phones via SMS, MMS, or WAP New Media
    • 71. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing • Calls to action sent to cell phones via SMS, MMS, or WAP New Media • The marriage of mediated communications technologies with digital computers.
    • 72. Impact
    • 73. What’s Different Now
    • 74. What’s Different Now • Marketing used to be in one direction • business to consumer • we were given their brand and their message to ingest • Now it’s bi-directional • we make decisions about the brand and message • we decide if they are good or bad or unworthy • we decide who to listen to
    • 75. What’s Different Now
    • 76. What’s Different Now • a power shift is occurring • it is no longer in the few but in the many • supply and demand have begun to reflect the consumer want and needs more than ever • transparency in business is required, no more curtain to hide behind • our professional lives and personal lives have begun to merge into whole life
    • 77. Raising Money http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
    • 78. Raising Money How did Obama raise so much money? http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
    • 79. Raising Money How did Obama raise so much money? “‘There's $200 million of those campaign contributions, there's no record,’ McCain said. ‘They're not reported.You can report online now ... $200 million that we don't know where the money came from. A lot of strange things [are] going on in this campaign.’” http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
    • 80. Raising Money Cont. think ... iTunes http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
    • 81. Raising Money Cont. think ... iTunes “Obama campaign manager David Plouffe did not detail the contributions, beyond saying that the campaign had added 632,000 new donors to its rolls and that the average donation for the month was less than $100.” “‘What's healthy for democracy is people sending their contributions in $5 and $10 amounts,’ Obama strategist David Axelrod said. ‘It's campaign finance reform on the natural. The more we can encourage people to contribute like that, the better.’” http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
    • 82. Power of Many See this slideshow! Fundraising 2.0: A New Model for Fundraising on Facebook Using an Old Skool Tool: Cause-Related Marketing http://www.slideshare.net/jcolman/fundraising-on-facebook-a-new-model-for-fundraising-on-facebook-using-an-old-skool-tool-causerelated-marketing-presentation
    • 83. Listeners?
    • 84. People are Talking... Remember this? Text Text Text
    • 85. Twitter https://www.twitterfeed.com/socialactions
    • 86. Twitter https://www.twitterfeed.com/socialactions
    • 87. Listening click to be redirected, and listen this podcast http://www.npr.org/templates/story/story.php?storyId=96886703&ft=1&f=3
    • 88. Why do constituents become...
    • 89. Why do constituents become... ... donors?
    • 90. Why do constituents become... ... donors? ...volunteers?
    • 91. Why do constituents become... ... donors? ...volunteers? ...leaders?
    • 92. Why do constituents become... ... donors? ...volunteers? ...leaders? because they were asked.
    • 93. Listening II click to be redirected, and listen this podcast http://www.npr.org/templates/story/story.php?storyId=96890409
    • 94. What are they all listening for ...and evidence that you listened to them...they need to know they were heard.
    • 95. What are they all listening for A call to action ...and evidence that you listened to them...they need to know they were heard.
    • 96. Tools
    • 97. Tools ... to name a few
    • 98. Tools • SlideShare • Yammers • YouTube • Twitter • Creative Commons ... to name a few
    • 99. Tools • SlideShare • Google • Yammers • Causes • YouTube • Facebook • Twitter • TechSoup • Creative • NetSquared Commons ... to name a few
    • 100. Tools • SlideShare • Flickr • Google • Yammers • AboutUS • Causes • YouTube • WordPress • Facebook • Twitter • Network for • TechSoup Good • Creative • NetSquared • GoodSearch Commons ... to name a few
    • 101. Web 2.0 Tools for Professionals
    • 102. LinkedIn Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 103. Plaxo Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 104. Xing Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 105. Facebook Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 106. Google Profile Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 107. Create a Plan Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 108. Create a Plan • You have to start with a plan • Be selective and choose tools you will use regularly • Create rules for how and when you’ll make updates Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 109. Create a Plan • You have to start with a plan • Be selective and choose tools you will use regularly • Create rules for how and when you’ll make updates • Set goals for building your network • Choose businesses, organizations, and individuals with whom you want to build a relationship • Invite them to connect with you Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 110. Create a Plan • You have to start with a plan • Be selective and choose tools you will use regularly • Create rules for how and when you’ll make updates • Set goals for building your network • Choose businesses, organizations, and individuals with whom you want to build a relationship • Invite them to connect with you • Choose leaders and mentors and ask them for help Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 111. Create a Plan • You have to start with a plan • Be selective and choose tools you will use regularly • Create rules for how and when you’ll make updates • Set goals for building your network • Choose businesses, organizations, and individuals with whom you want to build a relationship • Invite them to connect with you • Choose leaders and mentors and ask them for help • Ask questions, open dialogues Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 112. Code of Conduct Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 113. Code of Conduct • Be honest - do not inflate your skills or work history Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 114. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 115. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 116. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network • Be helpful, answer questions, take time to be a good internet citizen Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 117. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network • Be helpful, answer questions, take time to be a good internet citizen • Be respectful of your connections time and privacy - do not forward every thought or make introductions that are not validated Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 118. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network • Be helpful, answer questions, take time to be a good internet citizen • Be respectful of your connections time and privacy - do not forward every thought or make introductions that are not validated • Check your facts - do not publish fallacies Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 119. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network • Be helpful, answer questions, take time to be a good internet citizen • Be respectful of your connections time and privacy - do not forward every thought or make introductions that are not validated • Check your facts - do not publish fallacies • Use proper English Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 120. Maintain and Measure Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 121. Maintain and Measure • As with anything you choose to do; do it well. • do keep your profiles up to date • lagging for years and only updating them when looking for new professional opportunities makes people feel used Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 122. Maintain and Measure • As with anything you choose to do; do it well. • do keep your profiles up to date • lagging for years and only updating them when looking for new professional opportunities makes people feel used • Discontinue your memberships in networks you are not enjoying or getting anything from Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 123. Maintain and Measure • As with anything you choose to do; do it well. • do keep your profiles up to date • lagging for years and only updating them when looking for new professional opportunities makes people feel used • Discontinue your memberships in networks you are not enjoying or getting anything from • Break connections with individuals who are misusing the tools and who are not demonstrating good citizenship Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 124. Maintain and Measure • As with anything you choose to do; do it well. • do keep your profiles up to date • lagging for years and only updating them when looking for new professional opportunities makes people feel used • Discontinue your memberships in networks you are not enjoying or getting anything from • Break connections with individuals who are misusing the tools and who are not demonstrating good citizenship • Google yourself - make sure the professional and personal images of you are correct and represent you well Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 125. References • www.linkedin.com • www.plaxo.com • www.xing.com • www.facebook.com • www.igoogle.com Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 126. Web 2.0 Tools for Organizations
    • 127. Wiggio Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 128. Flock Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 129. Twitter Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 130. Social Actions Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 131. Facebook Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 132. Causes Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 133. Yammer Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 134. JitterGram Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 135. mGive Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 136. References • www.wiggio.com • • www.causes.com www.flock.com • • www.yammer.com www.twitter.com • • www.jittergram.com www.socialactions.com • • www.mgive.com www.facebook.com Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    • 137. TM Case Study
    • 138. NHPR & Social Media
    • 139. NHPR & Social Media How to reach out to a more tech & media savvy audience and group of contributors for Word of Mouth?
    • 140. NHPR & Social Media How to reach out to a more tech & media savvy audience and group of contributors for Word of Mouth? How to use social networking in pledge drives?
    • 141. How to reach out to a more tech & media savvy audience and group of contributors for Word of Mouth? http://www.nhpr.org/wordofmouth
    • 142. http://www.nhpr.org/wordofmouth
    • 143. http://twitter.com/wordofmouth
    • 144. http://twitter.com/wordofmouth
    • 145. http://www.http://www.facebook.com/profile.php?id=1023819925&ref=ts nhpr.org/wordofmouth
    • 146. http://twitter.com/Verginger
    • 147. http://www.nhpr.org/node/19950
    • 148. How to use social networking in pledge drives? http://www.nhpr.org/node/19950
    • 149. http://www.nhpr.org/node/19950
    • 150. Twitter Feeds http://www.twitter.com
    • 151. KSL Case Study
    • 152. Awareness Fraxa.org http://www.fraxa.org
    • 153. Awareness Fraxa.org http://www.fraxa.org Fragile what?
    • 154. Twitter search stream shows on-going conversations
    • 155. YouTube search shows video channel with UGC
    • 156. Fraxa on Facebook
    • 157. Facebook for Fundraising?
    • 158. Facebook for Fundraising? Yes but you need a plan.
    • 159. Conclusion
    • 160. So what is it?
    • 161. So what is it? • SocialNetworking (SocNet) is donor cultivation • It is event planning • It is messaging and branding • It is a two way street • It is collaborative
    • 162. It is NOT
    • 163. It is NOT • It is not a mailing list • It is not a place to make demands • It is not something to be owned or manipulated • It is not going to forget, ever • It cannot be made to listen
    • 164. It Will
    • 165. It Will • It will provide financial support when asked, for the right mission at the right time • It will listen and repeat your messages • It will work with you and for your cause • It will forgive • It will share, converse and relate
    • 166. Kelley-Sue LeBlanc, Founder Follow on Twitter: KSL Join my linked in network: http://www.linkedin.com/in/KSL Tara Mahady, Partner Follow on Twitter: TMahady Join my linked in network: http://www.linkedin.com/in/tmahady AleuroNPO Resources http://www.aleuronpo.org http://www.aleuromedia.com/blog/ Follow on Twitter: Aleuro Become a fan on Facebook: AleuroSolutions
    • 167. Take Away • http://blog.ecairn.com/2008/11/06/top-150-social- • http://www.gilbert.org/programs/workshops/seminars/ marketing-blogs/ SNST • http://www.chrisbrogan.com/ • http://business.rapleaf.com/ • http://sethgodin.typepad.com/ • http://www.convinceandconvert.com/ • http://beth.typepad.com/ • AleuroSolutions Nonprofit Solutions: http:// www.aleuronpo.com • http://www.thoughtlabs.com/ • Look AleuroSolutions up on Facebook • http://www.theagitator.net • Look Kelley up on Twitter: KSL • http://www.philanthropy.iupui.edu/ • Look Tara up on Twitter: TMahady • Look Tara up on Twitter: TMahady • Look Aleuro up on Twitter: Aleuro • Look Aleuro up on Twitter: Aleuro
    • 168. Referenced In This Presentation http://www.slideshare.net/Netpop/netpop-connect- Slide 14 media-shifts-to-social-2009 http://www.blackbaud.com/files/resources/downloads/ Slides 3 & 4 cam/TargetIndexResultsSummaryQ32008.pdf Comscore http://www.comscore.com/ Slide 15 Bank of America 2008 Study of High Net Worth Philanthropy http://newsroom.bankofamerica.com/index.php? Slides 5 & 6 s=23&item=105 Slide 16 http://www.insidefacebook.com http://mashable.com/2009/03/26/social-media-nonprofit-study/ Slides 7 & 8 http://www.allfacebook.com/facebook-application- Slide 17 & 18 statistics/ www.internetworldstats.com Copyright 2001-2009, Slide 11 Miniwatts Marketing group Slides 19 http://www.facebook.com http://www.pewinternet.org/Static-Pages/Data-Tools/ Download-Data/~/media/Infographics/Trend%20Data/ Slide 12 January%202009%20updates/Demographics%20of %20Internet%20Users%201%206%2009.jpg http://www.pannoswinzeler.com/blog/?p=303 Slide 20 http://www.gallup.com/poll/113638/Nearly-Half- Slide 13 Americans-Frequent-Internet-Users.aspx
    • 169. Referenced In This Presentation http://www.chicagotribune.com/news/nationworld/chi- http://www.google.com Slide 54 Slide 37 campaign_monoct20,0,2448256.story http://www.wiggio.com Slide 60 http://www.chicagotribune.com/news/nationworld/chi- Slide 38 campaign_monoct20,0,2448256.story http://www.flock.com Slide 61 http://www.chicagotribune.com/news/nationworld/chi- Slide 39 campaign_monoct20,0,2448256.story http://www.twitter.com Slide 62 https://www.twitterfeed.com/socialactions Slide 41 http://www.socialactions.com Slide 63 http://bokardo.com/archives/the-opaque-value-problem/ Slide 42 http://www.facebook.com Slide 64 http://www.npr.org/templates/story/story.php?storyId=96886703&ft=1&f=3 Slide 43 http://www.causes.com Slide 65 http://www.npr.org/templates/story/story.php?storyId=96890409 Slide 45 http://www.linkedin.com Slide 50 http://www.plaxo.com Slide 51 http://www.xing.com Slide 52 http://www.facebook.com Slide 53
    • 170. Referenced In This Presentation on Slide 48 www.slideshare.com www.yammer.com www.youtube.com www.twitter.com www.creativecommons.com www.google.com www.causes.com www.facebook.com www.techsoup.com www.netsquared.com www.flickr.com www.aboutus.com www.wordpress.com www.networkforgood.com www.goodsearch.com

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