SMBNH at SNHU
                   Social Media
                      In Education




Aleuromedia LLC       www.aleuromedia...
kelley@aleuromedia.com
                      On Twitter @KSL

Aleuromedia LLC         www.aleuromedia.com   KSLeBlanc
My Surprise
                  marketing students graduating with a BA
                  that do not have a LinkedIn profile...
My Surprise
                  administrations trying to silence or restrict
                  conversation about the schoo...
SocMed 101




Aleuromedia LLC     www.aleuromedia.com   KSLeBlanc
SocMed 101




Aleuromedia LLC     www.aleuromedia.com   KSLeBlanc
Focus
                  Evolution of
                  Marketing

                  Personal Brand

                  Soci...
Evolution of Marketing



                   Social Media




Aleuromedia LLC       www.aleuromedia.com   KSLeBlanc
Broadcast



                                           Photo credit : fxgeek's photostream
                              ...
Evolution of Marketing

     The audience
   participates on all
       levels now.
 Evaluating, promoting,
  advising, re...
On the fence.
        Where
       are you?                                    Already
                                   ...
On this side of the fence:


        Still Feeling Like
           There’s Too
          Much Noise?


Aleuromedia LLC    ...
Consider This




Aleuromedia LLC      www.aleuromedia.com   KSLeBlanc
Consider This



                  It’s important to someone




Aleuromedia LLC          www.aleuromedia.com   KSLeBlanc
It’s About Relevancy

          Twitter is like a
             hammer.




       One tool, two very
        different use...
The Equity Equation
         “During my studies we attempted to calculate a raw (not accounting
         for loyalty, enga...
The Equity Equation
         “As part of this class we were asked to create an equity equation that
         would allow u...
Innovate and
                   Recommend




Aleuromedia LLC      www.aleuromedia.com   KSLeBlanc
Innovate and
                          Recommend
         Like many educational institutions DWC
         does not want to...
Innovate and
                   Recommend
                   Unfortunately there have been instances
                   wh...
Innovate and
                   Recommend




Aleuromedia LLC      www.aleuromedia.com   KSLeBlanc
Innovate and
                       Recommend
         I have several recommendations for the school that can
         all...
Innovate and
                       Recommend
    “...it should be a requirement for every student to take a class on
    ...
Blog roll


                                          edu org      Program
                                               ...
School                     Class of
                                                                         Class of
    ...
kelley@aleuromedia.com
                      On Twitter @KSL

Aleuromedia LLC         www.aleuromedia.com   KSLeBlanc
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Social Media Breakfast NH at Southern New Hampshire University - Topic Social Media in Education

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Social Media Breakfast NH held at Southern New Hampshire University - summer 2009 Topic Social Media in Education. These slide are about my experience teaching social media to college students this year.

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  • KSL
  • RicPrint, Broadcast, Integrated Campaigns, Websites all used to be broadcast one way.
  • KSL Web 2.0 introduced interaction with users - the first wiki that enabled people to cooperatively define and enhance public facing mediaIt opened up dialogue between business and customers, now businesses listen too.Participation in marketing has become “opt-in”, permission based.
    This top section goes till 2:10 then we break for 5 or 10 mins
  • KSL to gage audience
  • KSL - gage the audience
    for those still on this side of the fence
    lets talk about the idea of “noise”
  • KSL
    weather forecast story
  • KSL
    twitter is not only used to hammer in a brand
    but it is among the best search tools we have
    its about relevancy
  • Social Media Breakfast NH at Southern New Hampshire University - Topic Social Media in Education

    1. 1. SMBNH at SNHU Social Media In Education Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    2. 2. kelley@aleuromedia.com On Twitter @KSL Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    3. 3. My Surprise marketing students graduating with a BA that do not have a LinkedIn profile students using Facebook that do not know how to set permission levels to their content marketing students graduating without understanding the evolution of marketing and the effects of web 2.0 students with almost no understanding of how social media effects businesses Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    4. 4. My Surprise administrations trying to silence or restrict conversation about the school in social media institutions leaving real relationships at the curb misunderstandings about the cost to implement and maintain social media efforts lack of organizational social media policy and/ or plan omission of Facebook advertising for recruitment Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    5. 5. SocMed 101 Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    6. 6. SocMed 101 Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    7. 7. Focus Evolution of Marketing Personal Brand Social Media Plan Social Media Policy Brand Equity Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    8. 8. Evolution of Marketing Social Media Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    9. 9. Broadcast Photo credit : fxgeek's photostream licensed through Creative Commons Photo credit: Human Productivity Lab, licensed through Creative Commons All of these channels pushed a message. The audience participated by listening and buying. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    10. 10. Evolution of Marketing The audience participates on all levels now. Evaluating, promoting, advising, requesting. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    11. 11. On the fence. Where are you? Already using it and want to Don’t believe it has Social know more. a role in business or educational Media organizations. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    12. 12. On this side of the fence: Still Feeling Like There’s Too Much Noise? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    13. 13. Consider This Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    14. 14. Consider This It’s important to someone Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    15. 15. It’s About Relevancy Twitter is like a hammer. One tool, two very different uses. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    16. 16. The Equity Equation “During my studies we attempted to calculate a raw (not accounting for loyalty, engagement, and influence) equation that could tell us what equity a person carries. We did this using Ashton Kutcher’s race to one million followers as the basis. We wanted to know what it would cost to reach a million fans/consumers by traditional means of advertising. This included using mediums such as Radio, Television, Newspaper ads, and Billboards. After applying conversion rates we discovered that it would cost close to . 54 cents per person reached. So let’s use my twitter account where I have a total of 88 followers, we then multiply my 88 followers by .54 to calculate that I have a brand equity of 47.52 per tweet.” Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    17. 17. The Equity Equation “As part of this class we were asked to create an equity equation that would allow us to evaluate the cost of a personal brand. To do this I researched how much it would cost to turn 1 million potential consumers into sales using traditional marketing means such as radio, TV, newspaper, and billboard. Although there is no right or wrong answer to what the value of a brand is I was able to create an equation that I feel is a decently accurate representation of brand equity. According to my equation it would cost about $1,180,080 to convert 4 million impressions into 1 million sales. Creating an equity equation was more an exercise in thinking outside of the box and finding new ways to research than an exercise in accuracy. ” Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    18. 18. Innovate and Recommend Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    19. 19. Innovate and Recommend Like many educational institutions DWC does not want to get a bad reputation based on the content that its students are posting, and there is also the liability issue of whether or not action should be taken if a student (or staff member for that matter) has pictures or content posted doing something illegal or against school rules. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    20. 20. Innovate and Recommend Unfortunately there have been instances where instead of letting conversation happen, the blog comments have been monitored and removed if it is contradictor to a post. Even more recently the school created an account on Twitter under the name @DWC_Eagle. To my surprise several of the more visible staff members such as President Myers and Dean Elsass jumped on the bandwagon and got accounts as well. Unfortunately the only one actually adding any content is @scelsass, although that is not very frequent. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    21. 21. Innovate and Recommend Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    22. 22. Innovate and Recommend I have several recommendations for the school that can all be summed up in one word: teach. Teach the faculty and staff members (especially the account administrations) about social media. Teach them how to use social networking sites and how valuable using them can be when they are used correctly. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    23. 23. Innovate and Recommend “...it should be a requirement for every student to take a class on social media. Half of the battle on Facebook could be avoided if students understood that everything they say and do online is visible to everyone, meaning the school and potential employers. At this point in time graduates are having a hard time getting jobs because there are so many people graduating. Making yourself stand out in any way possible will give you a an advantage over all of the other graduate, and the way to do that is to create an online presence and a personal brand.” Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    24. 24. Blog roll edu org Program Blogs Program Blogs Writers Forum Visual Arts Forum PowerCampus Cvent Image 1 Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    25. 25. School Class of Class of Cause Page Alumni/Group Class of Alumni/Group Class of Alumni/Group Alumni/Group School Fan Page School Facebook Network MFA | MBA MFA | MBA MFA | MBA Program Group Program Group Program Group Program Program Program Fan Page Fan Page Fan Page student/faculty student/facult other profiles student/faculty student/facult other profiles Profile Page student/faculty Fan Page student/facult other profiles Profile Page student/faculty Fan Page student/facult other profiles Profile Page Fan Page other profiles Profile Page Fan Page other profiles other profiles Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    26. 26. kelley@aleuromedia.com On Twitter @KSL Aleuromedia LLC www.aleuromedia.com KSLeBlanc

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