Social Media Breakfast NH at Southern New Hampshire University - Topic Social Media in Education

SMBNH at SNHU Social Media In Education Aleuromedia LLC www.aleuromedia.com KSLeBlanc

kelley@aleuromedia.com On Twitter @KSL Aleuromedia LLC www.aleuromedia.com KSLeBlanc

My Surprise marketing students graduating with a BA that do not have a LinkedIn proﬁle students using Facebook that do not know how to set permission levels to their content marketing students graduating without understanding the evolution of marketing and the effects of web 2.0 students with almost no understanding of how social media effects businesses Aleuromedia LLC www.aleuromedia.com KSLeBlanc

My Surprise administrations trying to silence or restrict conversation about the school in social media institutions leaving real relationships at the curb misunderstandings about the cost to implement and maintain social media efforts lack of organizational social media policy and/ or plan omission of Facebook advertising for recruitment Aleuromedia LLC www.aleuromedia.com KSLeBlanc

SocMed 101 Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Focus Evolution of Marketing Personal Brand Social Media Plan Social Media Policy Brand Equity Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Evolution of Marketing Social Media Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Broadcast Photo credit : fxgeek's photostream licensed through Creative Commons Photo credit: Human Productivity Lab, licensed through Creative Commons All of these channels pushed a message. The audience participated by listening and buying. Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Evolution of Marketing The audience participates on all levels now. Evaluating, promoting, advising, requesting. Aleuromedia LLC www.aleuromedia.com KSLeBlanc

On the fence. Where are you? Already using it and want to Don’t believe it has Social know more. a role in business or educational Media organizations. Aleuromedia LLC www.aleuromedia.com KSLeBlanc

On this side of the fence: Still Feeling Like There’s Too Much Noise? Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Consider This Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Consider This It’s important to someone Aleuromedia LLC www.aleuromedia.com KSLeBlanc

It’s About Relevancy Twitter is like a hammer. One tool, two very different uses. Aleuromedia LLC www.aleuromedia.com KSLeBlanc

The Equity Equation “During my studies we attempted to calculate a raw (not accounting for loyalty, engagement, and inﬂuence) equation that could tell us what equity a person carries. We did this using Ashton Kutcher’s race to one million followers as the basis. We wanted to know what it would cost to reach a million fans/consumers by traditional means of advertising. This included using mediums such as Radio, Television, Newspaper ads, and Billboards. After applying conversion rates we discovered that it would cost close to . 54 cents per person reached. So let’s use my twitter account where I have a total of 88 followers, we then multiply my 88 followers by .54 to calculate that I have a brand equity of 47.52 per tweet.” Aleuromedia LLC www.aleuromedia.com KSLeBlanc

The Equity Equation “As part of this class we were asked to create an equity equation that would allow us to evaluate the cost of a personal brand. To do this I researched how much it would cost to turn 1 million potential consumers into sales using traditional marketing means such as radio, TV, newspaper, and billboard. Although there is no right or wrong answer to what the value of a brand is I was able to create an equation that I feel is a decently accurate representation of brand equity. According to my equation it would cost about $1,180,080 to convert 4 million impressions into 1 million sales. Creating an equity equation was more an exercise in thinking outside of the box and ﬁnding new ways to research than an exercise in accuracy. ” Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Innovate and Recommend Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Innovate and Recommend Like many educational institutions DWC does not want to get a bad reputation based on the content that its students are posting, and there is also the liability issue of whether or not action should be taken if a student (or staff member for that matter) has pictures or content posted doing something illegal or against school rules. Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Innovate and Recommend Unfortunately there have been instances where instead of letting conversation happen, the blog comments have been monitored and removed if it is contradictor to a post. Even more recently the school created an account on Twitter under the name @DWC_Eagle. To my surprise several of the more visible staff members such as President Myers and Dean Elsass jumped on the bandwagon and got accounts as well. Unfortunately the only one actually adding any content is @scelsass, although that is not very frequent. Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Innovate and Recommend Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Innovate and Recommend I have several recommendations for the school that can all be summed up in one word: teach. Teach the faculty and staff members (especially the account administrations) about social media. Teach them how to use social networking sites and how valuable using them can be when they are used correctly. Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Innovate and Recommend “...it should be a requirement for every student to take a class on social media. Half of the battle on Facebook could be avoided if students understood that everything they say and do online is visible to everyone, meaning the school and potential employers. At this point in time graduates are having a hard time getting jobs because there are so many people graduating. Making yourself stand out in any way possible will give you a an advantage over all of the other graduate, and the way to do that is to create an online presence and a personal brand.” Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Blog roll edu org Program Blogs Program Blogs Writers Forum Visual Arts Forum PowerCampus Cvent Image 1 Aleuromedia LLC www.aleuromedia.com KSLeBlanc

School Class of Class of Cause Page Alumni/Group Class of Alumni/Group Class of Alumni/Group Alumni/Group School Fan Page School Facebook Network MFA | MBA MFA | MBA MFA | MBA Program Group Program Group Program Group Program Program Program Fan Page Fan Page Fan Page student/faculty student/facult other profiles student/faculty student/facult other profiles Profile Page student/faculty Fan Page student/facult other profiles Profile Page student/faculty Fan Page student/facult other profiles Profile Page Fan Page other profiles Profile Page Fan Page other profiles other profiles Aleuromedia LLC www.aleuromedia.com KSLeBlanc

kelley@aleuromedia.com On Twitter @KSL Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Social Media Breakfast NH at Southern New Hampshire University - Topic Social Media in Education

by Kelley-Sue LeBlanc on Sep 01, 2009

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Social Media Breakfast NH at Southern New Hampshire University - Topic Social Media in Education — Presentation Transcript