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Social Media and Community Development Presentation - Given on behalf of the National Association of Nature Center Adminstrators 2009

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    Notes on slide 1

    Tara intro

    Finish this section by 2:00

    KSL
    Finish this section by 2:00

    KSL to gage audience
    Finish this section by 2:00

    Finish this section by 2:00

    video 2009-08-26_2052.swf
    Finish this section by 2:00

    Finish this section by 2:00

    KSL - gage the audience
    for those still on this side of the fence
    lets talk about the idea of “noise”
    Finish this section by 2:00

    KSL
    weather forecast story
    Finish this section by 2:00

    KSL
    twitter is not only used to hammer in a brand
    but it is among the best search tools we have
    its about relevancy
    Finish this section by 2:00

    This is important because the rules of marketing have changed.
    presenting you message is simply not enough any longer
    Finish this section by 2:00

    KSL
    Finish this section by 2:00

    KSL
    Finish this section by 2:00

    Finish this section by 2:00

    KSL Web 2.0 introduced interaction with users - the first wiki that enabled people to cooperatively define and enhance public facing mediaIt opened up dialogue between business and customers, now businesses listen too.Participation in marketing has become “opt-in”, permission based.
    Finish this section by 2:00

    KSL April 3rd, 2009 Jumping on the UGC bandwagon is a good move for businesses Posted by Jennifer Leggio @ 9:22 am“When the Internet was born, the big rush for any serious business was to get a Web site up and running to exhibit its “presence” online. Presence is no longer enough. People are no longer going to accept a one-sided dialogue with the brands they consume.They want to go and get more information about a product and connect with other people with similar interests.”
    Finish this section by 2:00

    KSL We made this happen - we have become empowered
    Used to be we had HBO and TV Guide and built our schedules around programs (around business)
    Then we created the demand for Blockbuster.
    Now replaced by even more demand for immediacy and met with NetFIix.
    Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
    We even want to pick our celebrities.
    Finish this section by 2:00

    KSL We made this happen - we have become empowered
    Used to be we had HBO and TV Guide and built our schedules around programs (around business)
    Then we created the demand for Blockbuster.
    Now replaced by even more demand for immediacy and met with NetFIix.
    Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
    We even want to pick our celebrities.
    Finish this section by 2:00

    KSL We made this happen - we have become empowered
    Used to be we had HBO and TV Guide and built our schedules around programs (around business)
    Then we created the demand for Blockbuster.
    Now replaced by even more demand for immediacy and met with NetFIix.
    Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
    We even want to pick our celebrities.
    Finish this section by 2:00

    KSL We made this happen - we have become empowered
    Used to be we had HBO and TV Guide and built our schedules around programs (around business)
    Then we created the demand for Blockbuster.
    Now replaced by even more demand for immediacy and met with NetFIix.
    Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
    We even want to pick our celebrities.
    Finish this section by 2:00

    KSL We made this happen - we have become empowered
    Used to be we had HBO and TV Guide and built our schedules around programs (around business)
    Then we created the demand for Blockbuster.
    Now replaced by even more demand for immediacy and met with NetFIix.
    Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
    We even want to pick our celebrities.
    Finish this section by 2:00

    KSL We made this happen - we have become empowered
    Used to be we had HBO and TV Guide and built our schedules around programs (around business)
    Then we created the demand for Blockbuster.
    Now replaced by even more demand for immediacy and met with NetFIix.
    Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
    We even want to pick our celebrities.
    Finish this section by 2:00

    KSL to transition to Tara
    Should be 2:00

    Tara - who are we here in the room... roles in their orgs
    (need to be finished this section by 2:20)

    Tara One of the ways npo’s measure the strength of constituent connection to an organization is through donor loyalty. These stats come from Target Analytics showing third quarter 2009 giving data for a environmental orgs. They have seen recent declines in revenue and donors similar in scale to declines in the index as a whole.
    (need to be finished this section by 2:20)

    Tara Revenue per donor has increased since 2004. So those who are committed are shouldering more of the financial burden.
    (need to be finished this section by 2:20)

    Tara Three top reasons for ceasing to contribute to an organization can be partially addressed through social media in many organizations.
    (need to be finished this section by 2:20)

    Tara People are using social media to talk about philanthropy and nonprofits
    (need to be finished this section by 2:20)

    Tara Donors who use social media and are philanthropically oriented are looking for certain things from npo social media...
    (need to be finished this section by 2:20)

    Tara
    (need to be finished this section by 2:20)

    Tara Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
    (need to be finished this section by 2:20)

    Tara Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
    (need to be finished this section by 2:20)

    Tara Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
    (need to be finished this section by 2:20)

    Tara Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
    (need to be finished this section by 2:20)

    Tara Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
    (need to be finished this section by 2:20)

    Tara Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
    (need to be finished this section by 2:20)

    Tara Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
    (need to be finished this section by 2:20)

    Take a break for 10 minutes when you come back we’ll take just a few mins for Q& before we launch into the introduction of tools and planning. (Ideally we’ll be at 2:20 right now)

    KSL & TNM Q&A

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    All of social media is based on the individuals that come together for a shared interest, opportunity or mission
    at the heart of any network are the people - so lets talk about some tools for individuals

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    In this next section I’m going to introduce you all to some social networking tools and platforms you organization should know about. These are the tools that will help your org connect with all the individuals and gain equity from each individuals brand.
    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    (it should be done this whole tools section by 3:00)

    KSL
    (should be done this section by 3:20)

    KSL
    (should be done this section by 3:20)

    KSL
    (should be done this section by 3:20)

    KSL
    (should be done this section by 3:20)

    are you just keeping up with the Jones’ or have you identified goals that may be achieved through social media and community development
    (should be done this section by 3:20)

    KSL
    (should be done this section by 3:20)

    KSL
    The process is iterative. This is not a do it once activity.
    assess - blueprint - cultivate
    assess - question where your audience is?
    blueprint - build your policy and plan, define your measurement criteria
    cultivate - this takes time, its no silver bullet, you must educate the employees, mgmt, customers,
    you must participate, and then start the ABC’s over again.
    (should be done this section by 3:20)

    KSL
    (should be done this section by 3:20)

    KSL
    (should be done this section by 3:20)

    KSL
    (should be done this section by 3:20)

    KSL
    (should be done this section by 3:20)

    KSL
    (should be done this section by 3:20)

    KSL
    web traffic - sure try to qualify it with interaction and sales
    * Dell discovered that it made 1mil from Twitter in 18 months & Blendtec - the will it blend campaign on you tube helped to drive a five fold increase in sales. I think coming up with you engagement equation is most valuable measure you take
    followed closely by influence. -the thing is this change is cultural and does not take effect “outside” other activities
    so it can’t be accurately measured in isolation
    (should be done this section by 3:20)

    KSL
    http://horngroup.blogs.com/horn_group_weblog/2009/04/why-social-media-marketing-fails-and-how-to-fix-it.html (should be done this section by 3:20)

    KSL
    http://horngroup.blogs.com/horn_group_weblog/2009/04/why-social-media-marketing-fails-and-how-to-fix-it.html
    Susan Etlinger
    (should be done this section by 3:20)

    some examples of what success could look like
    - you were able to tell your story to customers and they shared it with others
    - a blog effort where more customers are talking back in comments than in posts
    - a community where customers are self supporting each other and costs are reduced
    - you were able to learn something from customers that you didn’t already know

    Prompt for questions on planning section .. (should be done this section by 3:20) Transition to Tara for some examples

    we want to wrap up examples by 4:20

    we want to wrap up examples by 4:20

    we want to wrap up examples by 4:20

    we want to wrap up examples by 4:20

    video 2009-08-26_2044.swf

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    Social Media and Community Development Presentation - Given on behalf of the National Association of Nature Center Adminstrators 2009 - Presentation Transcript

    1. photo courtesy of Steve Weaver via Flickr photo courtesy of luc legay via Flickr SOCIAL NETWORKS FOR COMMUNITY DEVELOPMENT AleuroNPO presentation for ANCA - 8/27/09 Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    2. WHO WE ARE Tara Mahady Follow me on Twitter Join My LinkedIn Network Check out my Google Profile Kelley-sue LeBlanc LinkedIn Follow Me on Twitter My Google Profile AleuroSolutions Aleuromedia info@aleuromedia.com http://www.aleuronpo.com PO Box 10251 Follow AleuroSolutions on Facebook www.aleurosolutions.com Bedford NH 03110 Follow AleuroSolutions on Twitter www.aleuromedia.com (603) 233-5078 Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    3. photo courtesy of BenSpark via Flickr WHAT SIDE OF THE FENCE ARE YOU ON? Aleuromedia LLC www.aleuromedia.com TMahady
    4. Where are you? On the fence. Already using it Social and want to know more. Don’t believe it has a role in your organizations. Media Just plain terrified. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    5. Just plain terrified. YOU MAY BE RIGHT TO BE SCARED. • If you are not participating you are at risk. • If you are participating without a policy or a plan you are at risk. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    6. Did you know? The following video can be found here - http://www.youtube.com/watch? v=jpEnFwiqdx8 Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    7. Did you know? All that information is already almost a year old. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    8. On this side of the fence: FEELING LIKE THERE’S TOO MUCH NOISE? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    9. CONSIDER THIS Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    10. CONSIDER THIS It’s important to someone Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    11. IT’S ABOUT RELEVANCY Twitter is like a hammer. One tool, two very different uses. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    12. IT’S ABOUT LISTENING TO YOUR COMMUNITY Is your community using Twitter? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    13. IT’S ABOUT LISTENING TO YOUR COMMUNITY Is your community using Twitter? Are you listening to them? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    14. photo courtesy of D.Reichardt via Flickr THE EVOLUTION OF MARKETING Aleuromedia LLC www.aleuromedia.com TMahady
    15. EVOLUTION OF MARKETING Social Media Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    16. BROADCAST Photo credit : fxgeek's photostream licensed through Creative Commons Photo credit: Human Productivity Lab, licensed through Creative Commons All of these channels pushed a message. The audience participated by listening and buying. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    17. EVOLUTION OF MARKETING The audience participates on all levels now. Evaluating, promoting, advising, requesting. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    18. EVOLUTION OF MARKETING Presence is no longer enough. People are no longer going to accept a one-sided dialogue with the brands they consume. Jennifer Leggio Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    19. THE POWER HAS SHIFTED On-demand iTunes American Idol Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    20. THE POWER HAS SHIFTED On-demand iTunes American Idol Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    21. THE POWER HAS SHIFTED On-demand iTunes American Idol Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    22. THE POWER HAS SHIFTED On-demand iTunes American Idol Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    23. THE POWER HAS SHIFTED On-demand iTunes American Idol Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    24. THE POWER HAS SHIFTED On-demand iTunes American Idol Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    25. THE POWER HAS SHIFTED On-demand iTunes American Idol Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    26. IT’S ABOUT THE PEOPLE Relationships are made between people Personal brands lend equity to the organizational brand Humanizing the organization and the mission is key Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    27. photo courtesy of Automania via Flickr WHY SOCIAL MEDIA FOR THE SOCIAL SECTOR? Aleuromedia LLC www.aleuromedia.com TMahady
    28. DONOR LOYALTY Q1 2009 - ENVIRONMENTAL ORGS. Q1 2009 Index of National Fundraising Performance www.blackbaud.com/targetanalytics Aleuromedia LLC www.aleuromedia.com TMahady
    29. 5-YEAR INDEX REVENUE AND DONOR TRENDS Q1 2009 Index of National Fundraising Performance www.blackbaud.com/targetanalytics Aleuromedia LLC www.aleuromedia.com TMahady
    30. WHY DO HIGH NET DONORS STOP GIVING? Bank of America 2008 Study of High Net Worth Philanthropy http:// newsroom.bankofameric a.com/index.php? s=23&item=105 Aleuromedia LLC www.aleuromedia.com TMahady
    31. PEOPLE ARE TALKING... http://mashable.com/2009/03/26/social-media-nonprofit-study/ Aleuromedia LLC www.aleuromedia.com TMahady
    32. SOCIAL MEDIA DIALOGUE http://mashable.com/2009/03/26/social-media-nonprofit-study/ Aleuromedia LLC www.aleuromedia.com TMahady
    33. MEET YOUR CONSTITUENTS WHERE THEY ARE Photo courtesy of Dru Bloomfield, flickr creative commons Aleuromedia LLC www.aleuromedia.com TMahady
    34. BENEFITS OF AN ONLINE COMMUNITY Aleuromedia LLC www.aleuromedia.com TMahady
    35. BENEFITS OF AN ONLINE COMMUNITY • Reinforces all other fundraising and marketing tactics. Aleuromedia LLC www.aleuromedia.com TMahady
    36. BENEFITS OF AN ONLINE COMMUNITY • Reinforces all other fundraising and marketing tactics. • Builds your brand. Aleuromedia LLC www.aleuromedia.com TMahady
    37. BENEFITS OF AN ONLINE COMMUNITY • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. Aleuromedia LLC www.aleuromedia.com TMahady
    38. BENEFITS OF AN ONLINE COMMUNITY • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. Aleuromedia LLC www.aleuromedia.com TMahady
    39. BENEFITS OF AN ONLINE COMMUNITY • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something. Aleuromedia LLC www.aleuromedia.com TMahady
    40. BENEFITS OF AN ONLINE COMMUNITY • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something. • Provides an ongoing ‘listening lab’ for you to understand what is most important to your constituents. Aleuromedia LLC www.aleuromedia.com TMahady
    41. BENEFITS OF AN ONLINE COMMUNITY • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something. • Provides an ongoing ‘listening lab’ for you to understand what is most important to your constituents. • Eventually allows another fundraising and advocacy channel. Aleuromedia LLC www.aleuromedia.com TMahady
    42. SOME INFORMATION FROM YOUR NONPROFIT COLLEAGUES Aleuromedia LLC www.aleuromedia.com TMahady
    43. photo courtesy of a river runs through via Flickr THE TOOLS AVAILABLE Aleuromedia LLC www.aleuromedia.com TMahady
    44. TOOLS Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    45. TOOLS SlideShare • Google • Flickr Yammers • Causes • AboutUS YouTube • Facebook • WordPress Twitter • TechSoup • Network for Good Creative • NetSquared Commons • GoodSearch ... to name a few Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    46. WEB 2.0 TOOLS FOR PROFESSIONALS Aleuromedia LLC www.aleuromedia.com KSLeBlanc TMahady
    47. LINKEDIN Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    48. PLAXO Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    49. XING Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    50. FACEBOOK Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    51. GOOGLE PROFILE Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    52. CREATE A PLAN Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    53. CREATE A PLAN You have to start with a plan Be selective and choose tools you will use regularly Create rules for how and when you’ll make updates Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    54. CREATE A PLAN You have to start with a plan Be selective and choose tools you will use regularly Create rules for how and when you’ll make updates Set goals for building your network Choose businesses, organizations, and individuals with whom you want to build a relationship Invite them to connect with you Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    55. CREATE A PLAN You have to start with a plan Be selective and choose tools you will use regularly Create rules for how and when you’ll make updates Set goals for building your network Choose businesses, organizations, and individuals with whom you want to build a relationship Invite them to connect with you Choose leaders and mentors and ask them for help Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    56. CODE OF CONDUCT Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    57. CODE OF CONDUCT Be honest - do not inflate your skills or work history Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    58. CODE OF CONDUCT Be honest - do not inflate your skills or work history Be transparent - post all your relevant jobs and experience Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    59. CODE OF CONDUCT Be honest - do not inflate your skills or work history Be transparent - post all your relevant jobs and experience Be consistent - do not be one personality in one network and another in a different network Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    60. CODE OF CONDUCT Be honest - do not inflate your skills or work history Be transparent - post all your relevant jobs and experience Be consistent - do not be one personality in one network and another in a different network Be helpful, answer questions, take time to be a good internet citizen Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    61. CODE OF CONDUCT Be honest - do not inflate your skills or work history Be transparent - post all your relevant jobs and experience Be consistent - do not be one personality in one network and another in a different network Be helpful, answer questions, take time to be a good internet citizen Be respectful of your connections time and privacy - do not forward every thought or make introductions that are not validated Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    62. CODE OF CONDUCT Be honest - do not inflate your skills or work history Be transparent - post all your relevant jobs and experience Be consistent - do not be one personality in one network and another in a different network Be helpful, answer questions, take time to be a good internet citizen Be respectful of your connections time and privacy - do not forward every thought or make introductions that are not validated Check your facts - do not publish fallacies Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    63. MAINTAIN AND MEASURE Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    64. MAINTAIN AND MEASURE As with anything you choose to do; do it well. do keep your profiles up to date lagging for years and only updating them when looking for new professional opportunities makes people feel used Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    65. MAINTAIN AND MEASURE As with anything you choose to do; do it well. do keep your profiles up to date lagging for years and only updating them when looking for new professional opportunities makes people feel used Discontinue your memberships in networks you are not enjoying or getting anything from Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    66. MAINTAIN AND MEASURE As with anything you choose to do; do it well. do keep your profiles up to date lagging for years and only updating them when looking for new professional opportunities makes people feel used Discontinue your memberships in networks you are not enjoying or getting anything from Break connections with individuals who are misusing the tools and who are not demonstrating good citizenship Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    67. MAINTAIN AND MEASURE As with anything you choose to do; do it well. do keep your profiles up to date lagging for years and only updating them when looking for new professional opportunities makes people feel used Discontinue your memberships in networks you are not enjoying or getting anything from Break connections with individuals who are misusing the tools and who are not demonstrating good citizenship Google yourself - make sure the professional and personal images of you are Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    68. WEB 2.0 TOOLS FOR ORGANIZATIONS Aleuromedia LLC www.aleuromedia.com TMahady
    69. WIGGIO Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    70. FLOCK Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    71. TWITTER Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    72. SOCIAL ACTIONS Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    73. FACEBOOK Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
    74. CAUSES Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    75. YAMMER Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    76. MGIVE Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
    77. photo courtesy of MGSpillar via Flickr STEPS ALONG THE PATH Aleuromedia LLC www.aleuromedia.com TMahady
    78. THE THREE P’S Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    79. THE THREE P’S Policy Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    80. THE THREE P’S Policy Plan Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    81. THE THREE P’S Policy Plan Privacy Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    82. PLANNING AND STRATEGY You must start with a plan. There is no social media kit. Awareness? Set goals - Cost Reduction? Engagement? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    83. PLANNING AND STRATEGY Marketing and Fundraising oriented goals can be achieved through Social Media Marketing initiatives. Advocacy and Community Cultivation may be served by Social Networks Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    84. ABC’s Assess Research & Evaluate Blueprint Define & Plan Cultivate Educate, Participate & Iterate Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    85. Before You Start Is your audience using social media now? Will social media help your business deliver additional value customers? What additional value can we deliver? What additional value can we gain? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    86. Ask Yourself What operational goals do we want to achieve? What marketing goals do we want to achieve? How can the our organization listen, act and respond? Does the organization manage and promote change well? Does the corporate culture support a social media plan? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    87. Develop Policies How will we handle negatives? Who will respond on behalf of the organization? How will you manage employee/volunteer interaction? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    88. Ask More Questions How much time and money are we willing to risk? What budget does this belong to? How will you measure success and identify failure? How agile can we be? What are the organizations social media policies? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    89. MEASURE, MEASURE, MEASURE Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    90. MEASURE WHAT? Do traditional web metrics apply? Sometimes. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    91. ROI AND RISK MANAGEMENT Jeremiah Owyang suggests, Social Media measurement is more like a “GPS, which tells you where you've been, where you are, and where you're going...more like business intelligence..” Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    92. ROI AND RISK MANAGEMENT “what makes social media so confounding for so many is that its success has less to do with tactics than it does with organizational strategy and the ability to effect cultural change for a common goal.” Susan Etlinger Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    93. ROI AND RISK MANAGEMENT Profits Engagement Prospects Brand metrics & PR Revenue Search metrics Retention Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    94. EXAMPLES Aleuromedia LLC www.aleuromedia.com TMahady
    95. National Wildlife Foundation An Example Aleuromedia LLC www.aleuromedia.com TMahady
    96. Aleuromedia LLC www.aleuromedia.com TMahady
    97. Aleuromedia LLC www.aleuromedia.com TMahady
    98. Aleuromedia LLC www.aleuromedia.com TMahady
    99. Aleuromedia LLC www.aleuromedia.com TMahady
    100. Aleuromedia LLC www.aleuromedia.com TMahady
    101. Aleuromedia LLC www.aleuromedia.com TMahady
    102. Aleuromedia LLC www.aleuromedia.com TMahady
    103. Aleuromedia LLC www.aleuromedia.com TMahady
    104. Squam Lakes Natural Science Center An Example Aleuromedia LLC www.aleuromedia.com TMahady
    105. Aleuromedia LLC www.aleuromedia.com TMahady
    106. Aleuromedia LLC www.aleuromedia.com TMahady
    107. Aleuromedia LLC www.aleuromedia.com TMahady
    108. Aleuromedia LLC www.aleuromedia.com TMahady
    109. Clean Air Cool Planet An Example Aleuromedia LLC www.aleuromedia.com TMahady
    110. Aleuromedia LLC www.aleuromedia.com TMahady
    111. Aleuromedia LLC www.aleuromedia.com TMahady
    112. Aleuromedia LLC www.aleuromedia.com TMahady
    113. Aleuromedia LLC www.aleuromedia.com TMahady
    114. photo credit: TMahady LAST THOUGHTS Aleuromedia LLC www.aleuromedia.com TMahady
    115. Revolution or Evolution The following video can be found here - http://www.youtube.com/ watch?v=sIFYPQjYhv8 Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    116. THANK YOU Aleuromedia PO Box 10251 Bedford NH 03110 (603) 233-5078 info@aleuromedia.com Follow AleuroSolutions on Facebook Follow AleuroSolutions on Twitter http://www.aleuronpo.com www.aleurosolutions.com www.aleuromedia.com Aleuromedia LLC www.aleuromedia.com KSLeBlanc

    + Kelley-Sue LeBlancKelley-Sue LeBlanc, 2 months ago

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