Social Media and Community Development Presentation - Given on behalf of the National Association of Nature Center Adminstrators 2009
by Kelley-Sue LeBlanc on Aug 28, 2009
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Aleuromedia presentation on Social Media and Community Development prepared and given on behalf of the National Association of Nature Center Administrators at the 2009 Summit, held at Squam Lake, in Ho...
Aleuromedia presentation on Social Media and Community Development prepared and given on behalf of the National Association of Nature Center Administrators at the 2009 Summit, held at Squam Lake, in Holderness, NH.
Major topics include introduction to social media platforms tools and concepts. The importance of social media policies, plans and strategies and initial guidance for policy and plan development.
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cparis
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for those still on this side of the fence
lets talk about the idea of “noise”
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weather forecast story
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twitter is not only used to hammer in a brand
but it is among the best search tools we have
its about relevancy
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presenting you message is simply not enough any longer
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Used to be we had HBO and TV Guide and built our schedules around programs (around business)
Then we created the demand for Blockbuster.
Now replaced by even more demand for immediacy and met with NetFIix.
Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
We even want to pick our celebrities.
Finish this section by 2:00
Used to be we had HBO and TV Guide and built our schedules around programs (around business)
Then we created the demand for Blockbuster.
Now replaced by even more demand for immediacy and met with NetFIix.
Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
We even want to pick our celebrities.
Finish this section by 2:00
Used to be we had HBO and TV Guide and built our schedules around programs (around business)
Then we created the demand for Blockbuster.
Now replaced by even more demand for immediacy and met with NetFIix.
Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
We even want to pick our celebrities.
Finish this section by 2:00
Used to be we had HBO and TV Guide and built our schedules around programs (around business)
Then we created the demand for Blockbuster.
Now replaced by even more demand for immediacy and met with NetFIix.
Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
We even want to pick our celebrities.
Finish this section by 2:00
Used to be we had HBO and TV Guide and built our schedules around programs (around business)
Then we created the demand for Blockbuster.
Now replaced by even more demand for immediacy and met with NetFIix.
Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
We even want to pick our celebrities.
Finish this section by 2:00
Used to be we had HBO and TV Guide and built our schedules around programs (around business)
Then we created the demand for Blockbuster.
Now replaced by even more demand for immediacy and met with NetFIix.
Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
We even want to pick our celebrities.
Finish this section by 2:00
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at the heart of any network are the people - so lets talk about some tools for individuals
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The process is iterative. This is not a do it once activity.
assess - blueprint - cultivate
assess - question where your audience is?
blueprint - build your policy and plan, define your measurement criteria
cultivate - this takes time, its no silver bullet, you must educate the employees, mgmt, customers,
you must participate, and then start the ABC’s over again.
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web traffic - sure try to qualify it with interaction and sales
* Dell discovered that it made 1mil from Twitter in 18 months & Blendtec - the will it blend campaign on you tube helped to drive a five fold increase in sales. I think coming up with you engagement equation is most valuable measure you take
followed closely by influence. -the thing is this change is cultural and does not take effect “outside” other activities
so it can’t be accurately measured in isolation
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http://horngroup.blogs.com/horn_group_weblog/2009/04/why-social-media-marketing-fails-and-how-to-fix-it.html (should be done this section by 3:20)
http://horngroup.blogs.com/horn_group_weblog/2009/04/why-social-media-marketing-fails-and-how-to-fix-it.html
Susan Etlinger
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- you were able to tell your story to customers and they shared it with others
- a blog effort where more customers are talking back in comments than in posts
- a community where customers are self supporting each other and costs are reduced
- you were able to learn something from customers that you didn’t already know
Prompt for questions on planning section .. (should be done this section by 3:20) Transition to Tara for some examples