Soc meded nhwehl-4-9-2010

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Keynote delivered to the New Hampshire Women in Higher Education Leadership (NHWHEL) April 9, 2010 at Franklin Pierce in Rindge, NH.

There are many questions and possibilities to consider when thinking about the potential impact social media could have on our lives and in our professions. We'll discuss the tools, the troubles, and the teachable moments related to the impact of social media on today's culture.

How is social media changing our work? How did we get to where we are today? What we need to do to be there for our students now. Looking ahead, where are we going?

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  • Shared a little backgroung about the social media class for DWC Students - how surprised I was to learn how little they knew about these platforms -
    what we did together and why I know am so committed to providing this education to high school and college students.
    Set the expectation about what were not going to talk about - not Social Media Marketing but have a great case study available for reference if you want to know about using Social Media for enrollment advancement contact me after. Not going to talk about how Social can be used to cheat - but I will tell you that it can, and if your not tuned in, then you are infact tuned out.
    I am going to talk about what I want from you all...spending the next 45 mins on a pretty major ask .... didn’t know if was going to be like this huh? :)

  • survey recipients identified their school district and level











  • These are not toys, its not even about the platform its about a shift from one to one communications to one to many
    Its about the definition of personal brand and the accumulation of work product demonstrating your value and contributions. Its about carefully lending your brand equity.


  • Its not rude to text, its more efficient than a phone call. Its not playing or wasting time on Facebook - slackers will slack, movers will move, innovators will innovate. Empower them. Consider why you are uncomfortable with some of this cultural change before you allow yourself to be insulted. Consider what you can learn and more importantly what can you teach. They need your guidance but you need to demonstrate to them that you are familiar enough with “this world” that you can guide them.
  • So be yourself online. If your and open book then be one, if you’re more reserved then be reserved. Be selective with your privacy settings. Create lists to manage and respect the levels of relationship that are appropriate for your connections. You DO NOT have to be “FRIENDS” to work together on Facebook. Work in a group. Learn the tool and set the example.

  • I shared with my education chat friends that I was coming to speak with you all. I asked them if they could share something with you what would they like me to share on their behalf. Here’s what they said.
  • I shared with my education chat friends that I was coming to speak with you all. I asked them if they could share something with you what would they like me to share on their behalf. Here’s what they said.
  • I shared with my education chat friends that I was coming to speak with you all. I asked them if they could share something with you what would they like me to share on their behalf. Here’s what they said.
  • I shared with my education chat friends that I was coming to speak with you all. I asked them if they could share something with you what would they like me to share on their behalf. Here’s what they said.
  • I shared with my education chat friends that I was coming to speak with you all. I asked them if they could share something with you what would they like me to share on their behalf. Here’s what they said.
  • I shared with my education chat friends that I was coming to speak with you all. I asked them if they could share something with you what would they like me to share on their behalf. Here’s what they said.
  • I shared with my education chat friends that I was coming to speak with you all. I asked them if they could share something with you what would they like me to share on their behalf. Here’s what they said.
  • I shared with my education chat friends that I was coming to speak with you all. I asked them if they could share something with you what would they like me to share on their behalf. Here’s what they said.
  • I shared with my education chat friends that I was coming to speak with you all. I asked them if they could share something with you what would they like me to share on their behalf. Here’s what they said.
  • I shared with my education chat friends that I was coming to speak with you all. I asked them if they could share something with you what would they like me to share on their behalf. Here’s what they said.
  • I shared with my education chat friends that I was coming to speak with you all. I asked them if they could share something with you what would they like me to share on their behalf. Here’s what they said.
  • I shared with my education chat friends that I was coming to speak with you all. I asked them if they could share something with you what would they like me to share on their behalf. Here’s what they said.
  • I shared with my education chat friends that I was coming to speak with you all. I asked them if they could share something with you what would they like me to share on their behalf. Here’s what they said.
  • I shared with my education chat friends that I was coming to speak with you all. I asked them if they could share something with you what would they like me to share on their behalf. Here’s what they said.
  • I shared with my education chat friends that I was coming to speak with you all. I asked them if they could share something with you what would they like me to share on their behalf. Here’s what they said.


  • Student response in a project summary. Yes!
  • I asked the students to innovate and recommend on behalf of their institution. They want to learn, they want to be taught.
  • I asked the students to innovate and recommend on behalf of their institution. They want to learn, they want to be taught.

  • Imagine students having an online portfolio that travels with them, where ever they go. This will contain not only transcript information but actually work products. Work from the student that can be evaluated from year to year to identify real improvement. Imagine using good reads in your classes tracking and informing reading assignments to really engage the students to ensure you are not repeating assignments but expanding horizons and broadening their experience. Imagine tools that eliminate redundant work for teachers. Audio, video, written FAQs - you answer the question once, they record it and you can direct other students to it as needed.

    Imagine no barrier to collaborative global learning. Imagine students mentored and mentoring, learning and leading.
    What value does that bring to a person’s character and confidence?
    What value would it bring to show them what they’ve learned over the year in a tangile meaningful way?
    To enable them to show their work?
    If you lived your life like they live theirs - always connected - alwasy visible - would you make better choices? Would you be less judgmental?

  • Soc meded nhwehl-4-9-2010

    1. 1. SocMedEd NHWHEL Keynote (not the Keynote you were expecting) Aleuromedia PO Box 10251 Bedford NH 03110 (603) 233-5078 info@aleuromedia.com Follow AleuroSolutions on Facebook Follow @Aleuro on Twitter
    2. 2. Why I’m Here @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    3. 3. If you don’t know... ...ask. Last September I created a short survey targeting middle school, high school and college students. I used Facebook and Twitter to share the survey and request participation. This is what I learned. @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    4. 4. Durham, NH Longmeadow, MA Orono, ME Indianapolis, IN Howe, OK Bedford, NH High School Middle School Eastern TN, Knox County Plymouth, NH College Astoria, NY Manchester, NH Bethelehem, NH @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    5. 5. @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    6. 6. Daily Few Times Daily Not Daily Several Times Daily OCD Hourly @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    7. 7. 3-5 hours I’m always connected 2-3 hours 1-2 hours Less than 1 hour @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    8. 8. They list home They talk about it but work on it don’t use it for school Using it - Can use to talk to professor - Sometimes if it comes up in conversation - A lot of my teachers constantly use Youtube Not at all ? @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    9. 9. No Clue ? Yes and Yes but I don’t know I know what it is what it is @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    10. 10. Q. Have you ever had a "stranger danger" or "internet safety" class in school? What grade? How long was the class? Did you learn anything you didn't already know? “in 8th grade there was a seminar we went to about internet safety, but it was optional and I don’t remember it very well.” “No. We had a police officer come into my 3rd grade class, and he vaguely mentioned the internet, since it wasn't that big at the time.” “yes, in elementary school. i don't remember the class, and all the stuff we learned was stuff i already knew.” “I don't think we have a class like that in my school.” @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    11. 11. Q. If you could learn more about how to really use Facebook and MySpace as a class in school, would you want to take it? Yes! Yes! “i am on facebook so much, i think Yes! “Yes!” i could actually TEACH that “possibly. i probably wouldn't take it as an elective though but i wouldn't mind it if it was mandatory” “What is there to even talk about, i mean people like me that have had these things for years already know everything we need to know about it.” @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    12. 12. I’d never want my employer to see my profile Yes Job Shmob No @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    13. 13. They Can’t Yes Maybe No @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    14. 14. Yeah but... Never thought about it No Maybe @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    15. 15. #FAIL So our kids are using these tools, online for hours every day, and they are pretty sure that what they are doing will matter in ten years, might effect college, and may effect their job... ...but no one is taking responsibility to teach them? @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    16. 16. “What we have here, is a failure to communicate” @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    17. 17. “This new media environment can be enormously disruptive to our current teaching methods and philosophies. As we increasingly move toward an environment of instant and infinite information, it becomes less important for students to know, memorize, or recall information, and more important for them to be able to find, sort, analyze, share, discuss, critique, and create information. They need to move from being simply knowledgeable to being knowledge-able.” Michael Wesch http://www.academiccommons.org/commons/essay/knowledgable-knowledge-able @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    18. 18. “Change has a considerable psychological impact on the human mind. To the fearful it is threatening because it means that things may get worse. To the hopeful it is encouraging because things may get better. To the confident it is inspiring because the challenge exists to make things better.” -King Whitney, Jr. @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    19. 19. Do you even speak my language? If you’re not using these tools you’re not speaking the right language - you’re a little like a first year ESL student in American Lit Honors @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    20. 20. On the One Side.. If you do connect with students online then you If you let the will appear more walls down and approachable in allow the students person. to see everything then you’ve lost control. @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    21. 21. You’re gonna need 4P’s Plan Policy Privacy Participation @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    22. 22. I come bearing gifts from Twitter users @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    23. 23. I come bearing gifts from Twitter users WKUAdmissions    @KSL it's the simple act of reaching out to students where they are; 73% on sm sites updating daily. Many profs think it's just a trend. WKUAdmissions    @KSL, social media is not just a trend & they should dedicate human & financial resources to regularly maintaining a presence. @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    24. 24. I come bearing gifts from Twitter users @SocialMediaInEd    @KSL Understand that they need to proactive in integrating social media into the classroom. @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    25. 25. I come bearing gifts from Twitter users @SocialMediaInEd @KSL That the way people communicate and obtain information is changing, we HAVE to consider and explore new ways to change with it. #edchat @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    26. 26. I come bearing gifts from Twitter users @cytochromec    @KSL the future of ed is personalized/informal learning. institutions role will be to track and mentor instead of provide info @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    27. 27. I come bearing gifts from Twitter users @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    28. 28. Recap of the Problem Do you believe we have a problem? We can’t lead if we don’t know where we’re going ... you must embrace Social Media -its more operations than marketing folks. We need to understand that the entire way we’ve gone about sharing and communicating has shifted We must be proactive and protective of our own and our kids’ personal brands @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    29. 29. The Best Thing That Happened to Me as an Educator Last Year - The Equity Equation @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    30. 30. The Equity Equation “Creating an equity equation was more an exercise in thinking outside of the box and finding new ways to research than an exercise in accuracy. ” @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    31. 31. Innovate and Recommend @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    32. 32. Innovate and Recommend “I have several recommendations for the school that can all be summed up in one word: teach. Teach the faculty and staff members (especially the account administrations) about social media. Teach them how to use social networking sites and how valuable using them can be when they are used correctly. “ @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    33. 33. Innovate and Recommend @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    34. 34. I & R Cont. @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    35. 35. I & R Cont. “...it should be a requirement for every student to take a class on social media. Half of the battle on Facebook could be avoided if students understood that everything they say and do online is visible to everyone, meaning the school and potential employers. At this point in time graduates are having a hard time getting jobs because there are so many people graduating. Making yourself stand out in any way possible will give you a an advantage over all of the other graduate, and the way to do that is to create an online presence and a personal brand.” @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    36. 36. The Future Imagine this... collective education collaborative learning real demonstration of learned skills everyone opts-in to have an informed opinion @KSL www.aleuromedia.com KSLeBlanc 603.233.5078
    37. 37. Resources www.aleuromedia.com Harnessing the Power of Social Networks http://ow.ly/1w70a On SlideShare http://www.slideshare.net/ KSLeBlanc Moodle is a Course Management System (CMS), also known as a Learning Management System (LMS) or a Virtual Learning Environment (VLE). EDU folks on Twitter @Aleuro @KSL It is a Free web application that educators can @johnherman @ShellTerrell use to create effective online learning sites. http://moodle.org/ On Twitter search #edchat Join us on Tuesday. http://mrogle.blogspot.com/2010/04/change- change-change.html Great TwitList Source http://mashable.com/twitterlists/business- http://www.goodreads.com/ professions/education/ http://www.wallwisher.com/ http://www.livemocha.com/ learning language with social support @KSL www.aleuromedia.com KSLeBlanc 603.233.5078

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