New Hampshire State Council Human Resources Leadership Conference Oct 2009

Social Media for HR Professionals Recruiting, research, organizational and personal brands. October 2009 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Who We Are AleuroSolutions http://www.aleuronpo.com www.aleurosolutions.com www.aleuromedia.com Aleuromedia PO Box 10251 Bedford NH 03110 (603) 233-5078 info@aleuromedia.com Follow AleuroSolutions on Facebook Follow AleuroSolutions on Twitter Tara Mahady Kelley-sue LeBlanc Join My LinkedIn Network Follow me on Twitter Follow Me on Twitter Join My LinkedIn Network My Google Profile My Google Profile Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Which side of the fence are you on? Already using it and want to On the fence. know more. Don’t believe it has a role in your organizations. Social Media Just plain terriﬁed. Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Evolution of Marketing Social Media Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Broadcast Photo credit : fxgeek's photostream licensed through Creative Commons Photo credit: Human Productivity Lab, licensed through Creative Commons All of these channels pushed a message. The audience participated by listening and buying. Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Evolution of Marketing The audience participates on all levels now. Evaluating, promoting, advising, requesting. Aleuromedia LLC www.aleuromedia.com KSLeBlanc

The Power has Shifted ✤ On-demand ✤ iTunes ✤ American Idol ✤ Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc

It’s about the people ✤ Relationships are made between people ✤ Personal brands lend equity to the organizational brand ✤ Humanizing the organization and the mission is key Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Why is this all relevant to HR? ✤ Your Employerʼs HR Policy - what does social media cost with respect to worker productivity? - what is the impact of a closed policy? - what about harassment? promotions? hiring? etc., etc., ✤ Your Research Efforts - source candidates - staying competitive in the market Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Why is this all relevant to HR? ✤ Your Recruitment Efforts - low cost, rapid access to candidates - demonstrated corp culture - demonstrated corp transparency ✤ Your Professional Development Efforts - continuing education - mentor attainment, mentorship -career opportunities Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Policies and Plans Have you considered Social Media? October 2009 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Social Media Hazards CAUTION Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Productivity Myth? ✤ The cost of social media to worker productivity: $2.25 billion - http://mashable.com/2009/10/26/social-media-productivity-cost/ Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Productivity Myth? ✤ The cost of social media to worker productivity: $2.25 billion - http://mashable.com/2009/10/26/social-media-productivity-cost/ ✤ “The analysis is seriously flawed. Productivity is measured by dividing output by input. There's no way you can simply conduct a survey and make any valid conclusions about the impact on productivity.” Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Productivity Myth? ✤ The cost of social media to worker productivity: $2.25 billion - http://mashable.com/2009/10/26/social-media-productivity-cost/ ✤ “So we know that staff spend a lot of time on these sites, but wonder what percentage is work related content! To me it shows there is a culture of Web 2.0 within the business but no tools to channel this! If they had, then they could benefit on the conversations (i.e. someone unhappy because their monitor keeps flickering (health & safety) or somebody potentially slagging off a customer (reputation).” Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Productivity Myth? ✤ The cost of social media to worker productivity: $2.25 billion - http://mashable.com/2009/10/26/social-media-productivity-cost/ ✤ “These numbers seem to ignore the hidden benefits of employees using social media while at work. They assume that every minute (dollar) spent on a social media site is a lost dollar, which is not the case, given the usefulness of those sites to business.” Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Productivity Myth? ✤ The cost of social media to worker productivity: $2.25 billion - http://mashable.com/2009/10/26/social-media-productivity-cost/ ✤ ”Social networking websites allow many opportunities for employees to stay current with the news in their field. With facts and news flying around these sites constantly, the ability to gather information becomes easier for those active in social media.” Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Productivity Myth? ✤ The cost of social media to worker productivity: $2.25 billion - http://mashable.com/2009/10/26/social-media-productivity-cost/ ✤ ”I think more and more businesses should implement the use of these social networking sites for their businesses in order to grown in a constant changing world of technology.” Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Productivity... ✤ Don’t Ban Facebook - http://marketingteaparty.com/2009/10/25/dont-ban-facebook/ “I’ve got no research to support this, but my bet is that an employee that spends excessive time on Facebook is an employee who: • Isn’t happy in his/her job, or • Isn’t challenged enough in his/her job, or • Doesn’t have an appropriate workload, or • Isn’t sufficiently interacting with his/her boss and colleagues.” Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

The Four P’s ✤ Plan ✤ Policy ✤ Privacy ✤ Participate Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

The ABC’s Assess Research & Evaluate Blueprint Define & Plan Educate, Participate Cultivate & Iterate Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Recruiting Social recruiting? October 2009 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Recruiting ✤ Your need a strategy ✤ Your top recruits are evaluating you - looking for the “Match.com” love match employer ✤ Your culture needs to live and breath in the social space Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Recruiting ✤ Your need a strategy ...“What are they finding? ✤ Your top recruits are We are here! evaluating you - We are a great company to work for! Come, see for yourself! looking for the or “Match.com” love match employer We don't get it!" We don't care!"... http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media- ✤ Your culture needs to recruiting-is-your-company-saying-we-/ live and breath in the social space Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Recruiting ✤ Your need a strategy Social Media Recruiting is "Social". (That's the hardest part to understand) ✤ Your top recruits are It's not about writing the bigger check than you evaluating you - competitors. And, it's not JUST about how many hires you generate. looking for the It's about getting your message out and engaging your “Match.com” love Top Recruits, on their terms, on the sites they use, how they want it, when they want it. match employer http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media- ✤ Your culture needs to recruiting-is-your-company-saying-we-/ live and breath in the social space Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Recruiting... “You have to use a "circular" approach. Building a good FB page, with links to Twitter, which links to LinkedIn, YouTube, etc. is the way to go. That should all drive them back to your career site, and create a buzz. That said, if you do all of this, you need to be sure, your career site shows the same "we are WITH IT" message as the peripheral sites.” www.RecruitingIn3D.wordpress.com http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/ Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Listening to the New Owners of Your Brand ✤ “Unlike all the networking sites, Twitter posts, and job board forums where the disaffected go to vent their anger, Sidewiki makes it possible to post these comments directly to your site.” ✤ Lets talk about this...it is not the tool/platform ... it’s a change in how we communicate and evaluate. http://www.ere.net/2009/10/26/google-gives-hr-something-new-to-worry-about/ Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Still Feeling Like There’s Too Much Noise? “One in ﬁve internet users are now on Twitter or another status update service” “Internet users who already use social network sites such as MySpace, Facebook or LinkedIn are likely to also use Twitter: 35%, compared to 6% of internet users who do not use such social network sites.” http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Voices ✤ Notice that 30 - 49 age bracket ✤ The 30 -49 ✤ The 18 - 29 “ “ http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Consider This http://www.aleuromedia.com/blog/2009/06/too-much-dust-noise.html Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Consider This It’s important to someone http://www.aleuromedia.com/blog/2009/06/too-much-dust-noise.html Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

It’s About Relevancy Twitter is like a hammer. One tool, two very different uses. http://www.aleuromedia.com/blog/2009/05/kslism-twitter-is-like-hammer.html Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Examples October 2009 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Social Recruiting http://www.jonathanduarte.com/linkedin/starbucks- social-media-recruiting-strategyh Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Zappos.com ✤ Online Shoe Retailer. >$1 Billion in annual sales. ✤ All 198 staff members are twitter users ✤ Lessons: ✤ Your relationships are your brand ✤ Deliver a positive experience ✤ Embrace transparency Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Tools For your professional development. October 2009 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Tools... 50 million + 300 million + 40 yrs + 27 yrs + 68% over $60k LinkedIn Facebook 58% over $60k 80% college edu 43% college edu 54% male 46% male 77% of internet users 40 million + 37 yrs + 31 yrs + Blogs Twitter 31% over $60k 51% over $60k 63% college edu 55% college edu 45% male 47% male Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Tools... http://www.trinet.com/best_practices/hr_minute_podcasts/default.htm Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Resources ✤ http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/ ✤ http://www.jonathanduarte.com/linkedin/starbucks-social-media-recruiting-strategyh ✤ http://www.slideshare.net/PewInternet/the-democratization-of-online-social-networks?src=embed ✤ http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1 ✤ http://beta.socialrecruiting.com/recent ✤ http://socialrecruitingsummit.com/2009fall/about/ ✤ http://www.readwriteweb.com/archives/zappos_twitter.php Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Resources ✤ http://www.linkedin.com/groups?gid=3761&trk=anetsrch_name&goback=.gdr_1256748620091_1 ✤ http://www.linkedin.com/groupsDirectory? results=&sik=1256748620091&pplSearchOrigin=GLHD&keywords=human+resources ✤ http://www.jonathanduarte.com/linkedin/whos-tapping-your-talent-pipeline ✤ http://www.jonathanduarte.com/linkedin/linkedin-job-search-videos ✤ http://www.jonathanduarte.com/job-search/top-10-benefits-of-using-twitter-for-a-job-search ✤ http://www.fistfuloftalent.com/2009/10/a-success-story-using-social-media-to-recruit-and-there-are-more- final.html Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Resources ✤ http://www.ere.net/2009/10/26/google-gives-hr-something-new-to-worry-about/ ✤ http://www.linkedin.com/groups?gid=3761&trk=anetsrch_name&goback=.gdr_1256748620091_1 ✤ http://www.linkedin.com/groups?gid=120142&trk=anetsrch_name&goback=.gdr_1256748620091_1 ✤ http://www.quantcast.com/ ✤ http://online.wsj.com/article/SB125417485682447495.html#printMode ✤ http://www.aleuromedia.com/blog/2009/06/too-much-dust-noise.html ✤ http://www.aleuromedia.com/blog/2009/05/kslism-twitter-is-like-hammer.html Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

New Hampshire State Council Human Resources Leadership Conference Oct 2009

by Kelley-Sue LeBlanc on Oct 31, 2009

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New Hampshire State Council Human Resources Leadership Conference Oct 2009 — Presentation Transcript