Graphicast Sales

Sales and Social Media

Who are your customers?

Who are your customers? Are they using Social Media?

Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

LinkedIn 50 million + 40 yrs + 68% over $60k 80% college edu 54% male Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

LinkedIn Facebook 50 million + 40 yrs + 68% over $60k 80% college edu 54% male Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

LinkedIn Facebook 50 million + 300 million + 40 yrs + 27 yrs + 68% over $60k 58% over $60k 80% college edu 43% college edu 54% male 46% male Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

LinkedIn Facebook 50 million + 300 million + 40 yrs + 27 yrs + 68% over $60k 58% over $60k 80% college edu 43% college edu 54% male 46% male Blogs Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

LinkedIn Facebook 50 million + 300 million + 40 yrs + 27 yrs + 68% over $60k 58% over $60k 80% college edu 43% college edu 54% male 46% male Blogs 77% of internet users 37 yrs + 31% over $60k 63% college edu 45% male Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

LinkedIn Facebook 50 million + 300 million + 40 yrs + 27 yrs + 68% over $60k 58% over $60k 80% college edu 43% college edu 54% male 46% male Blogs Twitter 77% of internet users 37 yrs + 31% over $60k 63% college edu 45% male Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

LinkedIn Facebook 50 million + 300 million + 40 yrs + 27 yrs + 68% over $60k 58% over $60k 80% college edu 43% college edu 54% male 46% male Blogs Twitter 77% of internet users 40 million + 37 yrs + 31 yrs + 31% over $60k 51% over $60k 63% college edu 55% college edu 45% male 47% male Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1

“One in ﬁve internet users are now on Twitter or another status update service” http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1

“One in ﬁve internet users are now on Twitter or another status update service” “Internet users who already use social network sites such as MySpace, Facebook or LinkedIn are likely to also use Twitter: 35%, compared to 6% of internet users who do not use such social network sites.” http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1

• Notice that 30 - 49 age bracket • The 30 -49 • The 18 - 29

An Analogy 1313 Mockingbird Lane = www.yourwebsite.org

An Analogy MySpace, Facebook YouTube LinkedIn Twitter

Four P’s • Plan • Policy • Privacy • Participate

ABC’s of Planning • Assess - Research & Evaluate • Blueprint - Deﬁne & Plan • Cultivate - Educate, Participate, Iterate

EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Marketing Goals • Marketing - Social Media is not inherently marketing or advertising, but it can help to achieve Marketing and Communication goals. It should be considered as part of the overarching integrated Marketing & Communications Plan & Strategy.

Awareness Goals • Thought Leadership - Social Media provides tools that enable even the smallest voice to reach a wide audience. Demonstrating knowledge of your domain can be achieved by dynamically linking your content to a collection of content you curate on behalf of your community or network.

Service Goals • Service - Social Media platforms can enable your organization to provide enhanced services, education, and programming through digital content and dynamic networking.

Graphicast Network

Graphicast Network Team Page Sales Rep Page Website Blog

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Graphicast Network Team Page Sales Rep Page LinkedIn Website Proﬁles Blog LinkedIn Group

Graphicast Network Team Twitter Page Proﬁles Sales Rep Page LinkedIn Website Proﬁles Blog LinkedIn Group

Graphicast Network Team Twitter Page Proﬁles Sales Rep Page LinkedIn Website Twitter Proﬁles Blog LinkedIn Group

Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Group Facebook Profile(s)

Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Group Facebook Group(s) Facebook Profile(s)

Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Facebook Group FanPage Facebook Group(s) Facebook Profile(s)

Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Facebook Group FanPage Facebook Search Group(s) Engines Facebook Profile(s)

LinkedIn LinkedIn has over 50 million members in over 200 countries and territories around the world. • A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. • Executives from all Fortune 500 companies are LinkedIn members.

LinkedIn This is more than just a “resume” site....lets look at it.

Graphicast Sales

by Kelley-Sue LeBlanc on Nov 13, 2009

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Graphicast Sales — Presentation Transcript