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Sales and Social Media
Who are your
 customers?
Who are your
       customers?


Are they using Social Media?
Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
LinkedIn
   50 million +
     40 yrs +
 68% over $60k
 80% college edu
    54% male




Aleuromedia LLC    www.aleuromedia...
LinkedIn                      Facebook
   50 million +
     40 yrs +
 68% over $60k
 80% college edu
    54% male




Aleu...
LinkedIn                  Facebook
   50 million +              300 million +
     40 yrs +                  27 yrs +
 68%...
LinkedIn                         Facebook
   50 million +                     300 million +
     40 yrs +                 ...
LinkedIn                            Facebook
   50 million +                        300 million +
     40 yrs +           ...
LinkedIn                            Facebook
   50 million +                        300 million +
     40 yrs +           ...
LinkedIn                            Facebook
   50 million +                        300 million +
     40 yrs +           ...
http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
“One in five internet users are now on
    Twitter or another status update
    service”




http://www.pewinternet.org/Rep...
“One in five internet users are now on
    Twitter or another status update
    service”


    “Internet users who already ...
• Notice that 30 -
  49 age bracket
• The 30 -49
• The 18 - 29
An Analogy




1313 Mockingbird Lane = www.yourwebsite.org
An Analogy
             MySpace,
Facebook
             YouTube




  LinkedIn              Twitter
Four P’s

• Plan
• Policy
• Privacy
• Participate
ABC’s of Planning

• Assess - Research & Evaluate
• Blueprint - Define & Plan
• Cultivate - Educate, Participate, Iterate
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
Marketing Goals

• Marketing - Social Media is not inherently
  marketing or advertising, but it can help to
  achieve Mar...
Awareness Goals
• Thought Leadership - Social Media
  provides tools that enable even the
  smallest voice to reach a wide...
Service Goals

• Service - Social Media platforms can
  enable your organization to provide
  enhanced services, education...
Graphicast Network
Graphicast Network
                Team
                Page
    Sales Rep
       Page

            Website


            ...
Graphicast Network
                        Team
                        Page
            Sales Rep
               Page

  ...
Graphicast Network
                                   Team
                                   Page
                       ...
Graphicast Network
                                   Team
                                   Page
                       ...
Graphicast Network
                                   Team
                                   Page
                       ...
Graphicast Network
                                   Team
                                   Page
                       ...
Graphicast Network
                                   Team
                                   Page
                       ...
Graphicast Network
                                   Team
                                   Page
                       ...
Graphicast Network
                                   Team
                                   Page
                       ...
Graphicast Network
                                   Team          Twitter
                                   Page       ...
Graphicast Network
                                   Team          Twitter
                                   Page       ...
Graphicast Network
                                   Team          Twitter
                                   Page       ...
Graphicast Network
                                   Team          Twitter
                                   Page       ...
Graphicast Network
                                   Team          Twitter
                                   Page       ...
Graphicast Network
                                   Team          Twitter
                                   Page       ...
Graphicast Network
                                   Team            Twitter
                                   Page     ...
Graphicast Network
                                   Team                       Twitter
                                 ...
Graphicast Network
                                   Team                       Twitter
                                 ...
Graphicast Network
                                   Team                       Twitter
                                 ...
Graphicast Network
                                   Team                       Twitter
                                 ...
Graphicast Network
                                   Team                       Twitter
                                 ...
Graphicast Network
                                   Team                       Twitter
                                 ...
Graphicast Network
                                   Team                       Twitter
                                 ...
Graphicast Network
                                   Team                       Twitter
                                 ...
Graphicast Network
                                   Team                       Twitter
                                 ...
Graphicast Network
                                   Team                       Twitter
                                 ...
Graphicast Network
                                   Team                       Twitter
                                 ...
Graphicast Network
                                   Team                       Twitter
                                 ...
Graphicast Network
                                   Team                       Twitter
                                 ...
LinkedIn

  LinkedIn has over 50 million members in over 200 countries and
  territories around the world.
• A new member ...
LinkedIn


This is more than just a “resume” site....lets look at it.
Graphicast Sales
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Graphicast Sales

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Presentation to Graphicast National Sales team. Nov 13, 2009

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  • from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
  • from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
  • from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
  • from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
  • from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
  • from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
  • from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
  • from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
  • Content screenshot from http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
  • Screenshots from http://www.emc.com/leadership/index.htm and Twitter
  • Screenshots from http://www.emc.com/leadership/index.htm and Twitter
  • Screenshots from http://www.emc.com/leadership/index.htm and Twitter
  • Screenshots from http://www.emc.com/leadership/index.htm and Twitter
  • Screenshots from http://www.emc.com/leadership/index.htm and Twitter
  • Screenshots from http://www.emc.com/leadership/index.htm and Twitter
  • Screenshots from http://www.emc.com/leadership/index.htm and Twitter
  • Screenshots from http://www.emc.com/leadership/index.htm and Twitter
  • Transcript of "Graphicast Sales"

    1. 1. Sales and Social Media
    2. 2. Who are your customers?
    3. 3. Who are your customers? Are they using Social Media?
    4. 4. Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    5. 5. LinkedIn 50 million + 40 yrs + 68% over $60k 80% college edu 54% male Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    6. 6. LinkedIn Facebook 50 million + 40 yrs + 68% over $60k 80% college edu 54% male Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    7. 7. LinkedIn Facebook 50 million + 300 million + 40 yrs + 27 yrs + 68% over $60k 58% over $60k 80% college edu 43% college edu 54% male 46% male Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    8. 8. LinkedIn Facebook 50 million + 300 million + 40 yrs + 27 yrs + 68% over $60k 58% over $60k 80% college edu 43% college edu 54% male 46% male Blogs Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    9. 9. LinkedIn Facebook 50 million + 300 million + 40 yrs + 27 yrs + 68% over $60k 58% over $60k 80% college edu 43% college edu 54% male 46% male Blogs 77% of internet users 37 yrs + 31% over $60k 63% college edu 45% male Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    10. 10. LinkedIn Facebook 50 million + 300 million + 40 yrs + 27 yrs + 68% over $60k 58% over $60k 80% college edu 43% college edu 54% male 46% male Blogs Twitter 77% of internet users 37 yrs + 31% over $60k 63% college edu 45% male Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    11. 11. LinkedIn Facebook 50 million + 300 million + 40 yrs + 27 yrs + 68% over $60k 58% over $60k 80% college edu 43% college edu 54% male 46% male Blogs Twitter 77% of internet users 40 million + 37 yrs + 31 yrs + 31% over $60k 51% over $60k 63% college edu 55% college edu 45% male 47% male Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    12. 12. http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
    13. 13. “One in five internet users are now on Twitter or another status update service” http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
    14. 14. “One in five internet users are now on Twitter or another status update service” “Internet users who already use social network sites such as MySpace, Facebook or LinkedIn are likely to also use Twitter: 35%, compared to 6% of internet users who do not use such social network sites.” http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
    15. 15. • Notice that 30 - 49 age bracket • The 30 -49 • The 18 - 29
    16. 16. An Analogy 1313 Mockingbird Lane = www.yourwebsite.org
    17. 17. An Analogy MySpace, Facebook YouTube LinkedIn Twitter
    18. 18. Four P’s • Plan • Policy • Privacy • Participate
    19. 19. ABC’s of Planning • Assess - Research & Evaluate • Blueprint - Define & Plan • Cultivate - Educate, Participate, Iterate
    20. 20. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    21. 21. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    22. 22. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    23. 23. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    24. 24. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    25. 25. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    26. 26. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    27. 27. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    28. 28. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    29. 29. Marketing Goals • Marketing - Social Media is not inherently marketing or advertising, but it can help to achieve Marketing and Communication goals. It should be considered as part of the overarching integrated Marketing & Communications Plan & Strategy.
    30. 30. Awareness Goals • Thought Leadership - Social Media provides tools that enable even the smallest voice to reach a wide audience. Demonstrating knowledge of your domain can be achieved by dynamically linking your content to a collection of content you curate on behalf of your community or network.
    31. 31. Service Goals • Service - Social Media platforms can enable your organization to provide enhanced services, education, and programming through digital content and dynamic networking.
    32. 32. Graphicast Network
    33. 33. Graphicast Network Team Page Sales Rep Page Website Blog
    34. 34. Graphicast Network Team Page Sales Rep Page Website Blog LinkedIn Group
    35. 35. Graphicast Network Team Page Sales Rep Page LinkedIn Website Profiles Blog LinkedIn Group
    36. 36. Graphicast Network Team Page Sales Rep Page LinkedIn Website Profiles Blog LinkedIn Group
    37. 37. Graphicast Network Team Page Sales Rep Page LinkedIn Website Profiles Blog LinkedIn Group
    38. 38. Graphicast Network Team Page Sales Rep Page LinkedIn Website Profiles Blog LinkedIn Group
    39. 39. Graphicast Network Team Page Sales Rep Page LinkedIn Website Profiles Blog LinkedIn Group
    40. 40. Graphicast Network Team Page Sales Rep Page LinkedIn Website Profiles Blog LinkedIn Group
    41. 41. Graphicast Network Team Page Sales Rep Page LinkedIn Website Profiles Blog LinkedIn Group
    42. 42. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Profiles Blog LinkedIn Group
    43. 43. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Group
    44. 44. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Group
    45. 45. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Group
    46. 46. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Group
    47. 47. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Group
    48. 48. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Group Facebook Profile(s)
    49. 49. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Group Facebook Group(s) Facebook Profile(s)
    50. 50. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Facebook Group FanPage Facebook Group(s) Facebook Profile(s)
    51. 51. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Facebook Group FanPage Facebook Group(s) Facebook Profile(s)
    52. 52. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Facebook Group FanPage Facebook Group(s) Facebook Profile(s)
    53. 53. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Facebook Group FanPage Facebook Group(s) Facebook Profile(s)
    54. 54. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Facebook Group FanPage Facebook Group(s) Facebook Profile(s)
    55. 55. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Facebook Group FanPage Facebook Group(s) Facebook Profile(s)
    56. 56. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Facebook Group FanPage Facebook Group(s) Facebook Profile(s)
    57. 57. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Facebook Group FanPage Facebook Group(s) Facebook Profile(s)
    58. 58. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Facebook Group FanPage Facebook Group(s) Facebook Profile(s)
    59. 59. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Facebook Group FanPage Facebook Group(s) Facebook Profile(s)
    60. 60. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Facebook Group FanPage Facebook Group(s) Facebook Profile(s)
    61. 61. Graphicast Network Team Twitter Page Profiles Sales Rep Page LinkedIn Website Twitter Profiles Blog LinkedIn Facebook Group FanPage Facebook Search Group(s) Engines Facebook Profile(s)
    62. 62. LinkedIn LinkedIn has over 50 million members in over 200 countries and territories around the world. • A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. • Executives from all Fortune 500 companies are LinkedIn members.
    63. 63. LinkedIn This is more than just a “resume” site....lets look at it.
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