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Yuva India Restaurant Branding & Print Collateral

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Branding & Print Collateral for a Restaurant in the Oakland area of Pittsburgh PA

Branding & Print Collateral for a Restaurant in the Oakland area of Pittsburgh PA

Published in: Business, Design

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  • 1. Yuva India, Restaurant Branding & Print Collateral March, 2012Monday, March 26, 2012
  • 2. Brief & Concept After meeting with Navin Kohli, the owner and manager of Yuva India, we determined the aesthetic & environment of the restaurant would be inviting, energetic, dynamic and youthful. Capturing the essence of the Indian culture, we created logo concepts that are dynamic and energetic, while keeping a strong, bold, youthful and contemporary elements to give this brand a more widespread demographic appeal. For the business cards, we created a dynamic typographic pattern with words that resonated the food served at Yuva India. We also utilized an illustration of a 3-wheeler or Auto Rickshaw to additionally convey the feeling of the country and the youthful and energetic vibe. Using the corresponding Auto Rickshaw to callout each of different Lunch specials, as well as a painteresque typeface that corresponds back to the ‘Yuva’ typeface. This creates a an authentic and tactile feel to create a unique experience from Yuva India’s lunch.Monday, March 26, 2012
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