Brief & ConceptSo in recently light of the misguided rebrand of the Gap logo, we decided totake it upon ourselves to put our own spin on it. The Gap, as we see it, is abrand based on simplicity and style. Their clothes don’t come off over flashy,but they are simple and elegant. They pride themselves over their jeans. So, inour efforts to rebrand their look, we wanted to keep it simple and clean but givethe mark a bit more style. The abstracted jean texture with a clean contemporarytypeface relays that message while still keeping the color schemes andstructure of their brand.