The pressure of hitting overall sales targets is unrelenting. While the basics remain, reps need to continually hone and expand their skills. Then they must develop a grasp on how the marketplace is changing in terms of buyer expectations, technology, and sales processes. These trends reward an extra level of creativity and insight from sales teams who are able to identify new opportunities with existing and new prospects. The best performers learn from their successes and failures – they understand why they gain or lose business, cementing long-term client relationships.