Listening to the conversation How organisations can survive & thrive in a web 2.0 world Paul Harrison

Where are these conversations taking place? Blogs Social Networks Business Networks Micro-blogs, Social bookmarks Communities Wikis, other participatory / user-generated media Virtual Worlds

Blogs

Social Networks

Business Networks

Micro-blogs, Social bookmarks

Communities

Wikis, other participatory / user-generated media

Virtual Worlds

Why wouldn’t my organisation actively participate in the social media? No one reads blogs anyway I get enough applications, thanks very much Hyves and Facebook are blocked to our employees. What would be the point? I don’t want my product or recruitment ads appearing on inappropriate personal pages I haven’t got the budget or the time to manage this All of the above reasons, plus another 100 there isn’t space to list...

No one reads blogs anyway

I get enough applications, thanks very much

Hyves and Facebook are blocked to our employees. What would be the point?

I don’t want my product or recruitment ads appearing on inappropriate personal pages

I haven’t got the budget or the time to manage this

All of the above reasons, plus another 100 there isn’t space to list...

Why must organisations actively participate? You’re already involved

You’re already involved

Case study – Morrisons At least 15,000 employees (or ex-employees) members of Morrisons’ Facebook groups – reach of 0.25 million Vast majority of content inappropriate / at odds with employer brand proposition

At least 15,000 employees (or ex-employees) members of Morrisons’ Facebook groups – reach of 0.25 million

Vast majority of content inappropriate / at odds with employer brand proposition

Why do these conversations matter ? Brand image Internal morale / encouraging the right behaviours Damage to your digital DNA

Brand image

Internal morale / encouraging the right behaviours

Damage to your digital DNA

Why do these conversations matter ? Your brand is being defined by people external to your organisation Customers and Candidates are using social spaces to validate your brand proposition

Your brand is being defined by people external to your organisation

Customers and Candidates are using social spaces to validate your brand proposition

Case study – Virgin Atlantic

Why are social spaces important ? They offer us unprecedented opportunities to build rich relationships with existing customers, new customers, engage existing employees and reach out to new talent. It’s the future

They offer us unprecedented opportunities to build rich relationships with existing customers, new customers, engage existing employees and reach out to new talent.

It’s the future

10 ideas for tomorrow (or the day after)

1. Start Listening Variety of free & paid-for tools out there Identify possible environments Consider the context of what you’re hearing

Variety of free & paid-for tools out there

Identify possible environments

Consider the context of what you’re hearing

2. Get involved. Now .

3. Claim your name

4. Hire a ‘ Twintern ’

5. Follow , don’t lead

6. Social comes from the bottom up .. Access Guidelines Tools Trust Authenticity is the key...

Access

Guidelines

Tools

Trust

Authenticity is the key...

7. Get ready to say the hardest word

8. Crowd source

9. Review your PR

10. Think mobile

In conclusion: Develop an achievable roadmap and what happens if .. scenarios Trust your people Be authentic Believe in Dialogue

Develop an achievable roadmap and what happens if .. scenarios

Trust your people

Be authentic

Believe in Dialogue

Thanks for listening * CarveConsulting.com/blog * Slideshare.net/CarveConsulting * LinkedIn.com/in/PaulHarrison * Twitter.com/CarveConsulting find us here: