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Mobile Marketing

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Discover why mobile marketing is more important than ever.

Discover why mobile marketing is more important than ever.

Published in: Technology, Business

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Transcript

  • 1. Mobile Marketing Rob Gaedtke, KPS3 Marketing
  • 2. Why?
  • 3. Mobile accounts for 15% of all internet traffic WHY? 15%
  • 4. WHY? By 2015, mobile will overtake desktop usage
  • 5. WHY? Convenience (AKA Lazy) =
  • 6. WHY? 36% of America is obese
  • 7. WHY? We are never more than 3 feet from our phone
  • 8. WHY? If a page takes longer than 3 seconds to load, we leave
  • 9. How?
  • 10. How can we make our customers’ lives easier & better via mobile experiences? HOW
  • 11. HOW
  • 12. HOW
  • 13. HOW
  • 14. Three out of four mobile searches trigger follow-up actions HOW
  • 15. What?
  • 16. WHAT Content in context
  • 17. 70% of all mobile searchers use “click to call” in Google WHAT
  • 18. Use what you know WHAT
  • 19. Evolve
  • 20. It moves fast - watch it EVOLVE
  • 21. Don’t start if you can’t continue EVOLVE