Mobile Marketing

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Discover why mobile marketing is more important than ever.

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Mobile Marketing

  1. 1. Mobile Marketing Rob Gaedtke, KPS3 Marketing
  2. 2. Why?
  3. 3. Mobile accounts for 15% of all internet traffic WHY? 15%
  4. 4. WHY? By 2015, mobile will overtake desktop usage
  5. 5. WHY? Convenience (AKA Lazy) =
  6. 6. WHY? 36% of America is obese
  7. 7. WHY? We are never more than 3 feet from our phone
  8. 8. WHY? If a page takes longer than 3 seconds to load, we leave
  9. 9. How?
  10. 10. How can we make our customers’ lives easier & better via mobile experiences? HOW
  11. 11. HOW
  12. 12. HOW
  13. 13. HOW
  14. 14. Three out of four mobile searches trigger follow-up actions HOW
  15. 15. What?
  16. 16. WHAT Content in context
  17. 17. 70% of all mobile searchers use “click to call” in Google WHAT
  18. 18. Use what you know WHAT
  19. 19. Evolve
  20. 20. It moves fast - watch it EVOLVE
  21. 21. Don’t start if you can’t continue EVOLVE

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