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Marketing + Strategy
Marketing + Strategy
Marketing + Strategy
Marketing + Strategy
Marketing + Strategy
Marketing + Strategy
Marketing + Strategy
Marketing + Strategy
Marketing + Strategy
Marketing + Strategy
Marketing + Strategy
Marketing + Strategy
Marketing + Strategy
Marketing + Strategy
Marketing + Strategy
Marketing + Strategy
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Marketing + Strategy

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If your marketing does not have strategy, you are doing it wrong.

If your marketing does not have strategy, you are doing it wrong.

Published in: Business, News & Politics
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Transcript

  • 1. Marketing • Strategy Stephanie Kruse, KPS3 Marketing
  • 2. Product (Service) Price Place (Distribution Channels) Promotion 4PS
  • 3. Market Research Primary & Secondary
  • 4. PrimaryResearch Qualitative Focus groups Interviews
  • 5. PrimaryResearch Quantitative Representative Surveys
  • 6. PrimaryResearch Observational
  • 7. Target Markets
  • 8. TargetMarkets Demographic Psychographic
  • 9. Process
  • 10. Brand Positioning
  • 11. Use research to discover your unique “position” Internal reality relative to external opportunity
  • 12. Only (your brand) offers/delivers (unique offering/proposition) to target audiences, because (proof statements). Format
  • 13. Channel Planning
  • 14. Allocating marketing promotion resources & using Integrated Marketing Communications (IMC) ChannelPlanning
  • 15. Sales and sales promotions Paid (advertising, direct) Non-paid/earned (PR, social, events, grassroots) ChannelPlanning

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