Kpr präs webtest2


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Kpr präs webtest2

  1. 1. Introduction Konzept PR The Agency for the Information Age
  2. 2. Experience <ul><li>Founded in 1993 by Thomas Kraus and Juergen Gocke </li></ul><ul><li>more than 100 man years of journalistic experience </li></ul><ul><li>editor-in-chief expertise </li></ul>
  3. 3. Expertise <ul><li>20++ employees / </li></ul><ul><li>engineering background </li></ul><ul><li>marketing background </li></ul><ul><li>communications science background </li></ul><ul><li>long time knowledge of the high tech markets </li></ul><ul><li>personal relationship to the leading journalists </li></ul>
  4. 4. How we work <ul><li>Strategic Thinking </li></ul><ul><li>Creativity & PROACTIVITY </li></ul><ul><li>Personal Relationship: building Trust </li></ul><ul><li>COMMITTMENT to customers needs and targets </li></ul><ul><li>Analysis </li></ul><ul><li>Strategic Planning </li></ul><ul><li>Realization </li></ul><ul><ul><li>Preparing </li></ul></ul><ul><ul><li>Doing </li></ul></ul><ul><ul><li>Controlling </li></ul></ul>The Levels of Proactivity
  5. 5. Complete Range of Communication Services <ul><li>External PR </li></ul><ul><ul><li>Press office: Permanent Dialogue with the Press </li></ul></ul><ul><ul><li>Announcement Programs </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><ul><li>Press Conferences/Meetings/Round Tables </li></ul></ul><ul><ul><li>Press tours </li></ul></ul><ul><ul><li>Trade Show Support </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Media Training </li></ul></ul><ul><ul><li>etc </li></ul></ul><ul><li>Internal PR </li></ul><ul><li>Marketing Projects & Consultancy </li></ul>
  6. 6. Our Evaluation Methodology <ul><li>Online Reporting </li></ul><ul><li>Monthly status </li></ul><ul><li>Monthly Conference Calls </li></ul><ul><li>Monthly / quarterly meetings </li></ul><ul><li>Coverage Analysis: KPR-Algorithm </li></ul><ul><li>Media Maker Surveys </li></ul>
  7. 7. PR and MORE... <ul><li>First PR-TV channel </li></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><li>„ Company TV“ </li></ul><ul><ul><ul><li>Media Training TV studio </li></ul></ul></ul><ul><li>Company Press </li></ul><ul><ul><ul><li>Development and Realization of Magazines, Newsletters, Ezines etc... </li></ul></ul></ul><ul><li>Channel Marketing Projects </li></ul><ul><ul><ul><li>Reseller Seminars, Introduction tours to distributors </li></ul></ul></ul>
  8. 8. Clustering Technology Approach <ul><li>Creating Teams with specific technology / market Know How </li></ul><ul><li>Leveraging several Source´s exeprience </li></ul><ul><li>Electronic components and assemblies </li></ul><ul><ul><li>Doepke Schaltgeräte </li></ul></ul><ul><ul><li>Schäfer IT Systems </li></ul></ul><ul><ul><li>Spelsberg GmbH </li></ul></ul><ul><ul><li>Daetwyler Kabel und Systeme </li></ul></ul><ul><li>eLearning </li></ul><ul><ul><li>HP Education Service </li></ul></ul><ul><ul><li>Sumtotal </li></ul></ul><ul><ul><li>Pathworks </li></ul></ul><ul><li>Storage / Backup </li></ul><ul><ul><li>Atempo </li></ul></ul><ul><ul><li>Bell Micro (Distr.)‏ </li></ul></ul><ul><ul><li>Datacore Software </li></ul></ul><ul><ul><li>Evault </li></ul></ul><ul><ul><li>PSP (Distribution)‏ </li></ul></ul><ul><ul><li>Tandberg Data </li></ul></ul>
  9. 9. Professional Background Account Directory <ul><li>Michael Baumann, 37 years </li></ul><ul><ul><li>Assistant Managing Director Konzept PR Germany </li></ul></ul><ul><ul><li>Director PR Storage </li></ul></ul><ul><ul><li>10 years Expertise in the IT, high tech & Telecom sector (B2B & B2C)‏ </li></ul></ul><ul><ul><li>editorial expierence for a weekly newspaper and technical publications </li></ul></ul><ul><ul><li>responsible for International PR programs for Atempo, Aten, Cyberlink, DataCore, GN Netcom (Great Nordics), Grau Data Storage, McData, Printronix, Quantum, Tandberg </li></ul></ul><ul><ul><li>profound knowledge of storage, backup and archiving market + technology </li></ul></ul>
  10. 10. Agenda setting: Company and Technologies Examples for bylined / contributed texts with specific targets: brand, technology, channel
  11. 11. Further Examples of our strengths: Interviews Markets, strategies, spokespersons are necessary part of market leadership campaigns
  12. 12. Bylined Market and Technology Commentary <ul><li>Know what and where: Market reports, trends, comments for different audiences </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  13. 13. <ul><li>Case study with business or technology angle </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Case Study writing and placement:
  14. 14. <ul><li>Contributed articles specified for your business needs and targets </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Bylined Articles: Software, Hardware and SERVICES
  15. 15. Entering vertical markets Campaign entering the professional video market with data protection Foto TV & Video, Media Biz, Digital Production, AVInvest
  16. 16. Direct Communications: <ul><li>Our close relation to the key press contributes to efficient press events </li></ul>What We Can Do for You Press visit McDATA / Handelszeitung Example recent DataCore product launch: 1 day Press Tour with 7 interviews CeBIT support with 15 interviews Result: more than 25 articles (CZ, CW, InfoWeek, CRN, CP, IT Business, iX, PC Pro, VDI Nachrichten...
  17. 17. What the clients say: &quot;As someone who has worked with many PR agencies for over 25 years, I recommend KONZEPT PR very highly. They understand how to work with you to get your message across, they have a proven methodology and you get to work with highly professional account managers to make sure you are getting top results. They have the experience and close relationship with the leading press and the quality of the results for us have been super.&quot; George Teixeira, CEO DataCore Software
  18. 18. “ For many years we are working together with KPR and we achieved a continuous increasing press coverage. Especially the high level technical and case study competence of KPR has impressed me. Their professional service based on their excellent contacts to the key journalists and magazines is always taylored for our needs – flexible, straighforward and established.” Otto KILB, Strategic Development Manager Printronix EMEA
  19. 19. &quot; KPR is doing a great job for us - in every respect and since 8 years now. Just go on like that...“ Johannes Müller, Member of the Board, Daetwyler AG Cables+Systems
  20. 20. „ I have worked with Konzept PR for over five years at two different companies. They have been Quantum's strongest agency compared to all other agencies we were working with (globally)... They deliver over and above our retainer expectations and have always been able to suggest and implement additional activities and thought leadership projects. They have strong technical expertise, and are very proactive - continuously driving ideas and initiatives to give us our share of voice. Marije Stijnen, Director of Corporate Marketing Tandberg Data
  21. 21. Why KPR? Where we see our strengths <ul><ul><li>knowledge of your market(s) & technologies </li></ul></ul><ul><ul><li>intense relationship to the key press </li></ul></ul><ul><ul><li>strategic approach </li></ul></ul><ul><ul><li>flexibility, availability, speed </li></ul></ul><ul><ul><li>effectiveness </li></ul></ul><ul><ul><li>proactivity </li></ul></ul><ul><ul><li>MARKETING support (Channel, Web, Vertical etc)‏ </li></ul></ul><ul><ul><ul><li>Motivation: </li></ul></ul></ul><ul><ul><ul><ul><li>We are committed to get out </li></ul></ul></ul></ul><ul><ul><ul><ul><li>the MAXIMUM of ressources </li></ul></ul></ul></ul>
  22. 22. Why KPR? „ KPR had and still has my vote as the best PR agency I have ever worked with...“ Henrik Hansen Marketing Director EMEA, Quantum