The Missing Ingredient on 99% of Car Dealer Websites

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2013 is the year of content marketing.
Search and social are converging around content and it’s the easiest way for car dealers to move the needle on traffic, leads, and sales. Unfortunately, the vast majority of dealerships are missing out on this. To the savvy dealers out there, this is the opportunity to make your website stand out.

JD Rucker will demonstrate the importance of engaging content and show how dealers can take advantage of this growing trend in marketing that simply hasn’t found its way to the automotive industry… yet.

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The Missing Ingredient on 99% of Car Dealer Websites

  1. 1. Engaging Content The Missing Ingredient on 99% of Car Dealer Websites JD Rucker Director of New Media April 10, 2013
  2. 2. Moderator Brian Torrez Alliance Marketing Manager (303) 228-2387 btorrez@kpaonline.com
  3. 3. Presenter JD Rucker Director of New Media Cell: (774) 538-9338 jd.rucker@kpaonline.com
  4. 4. If you have questions during the presentation, please submit them using the “Questions” feature Questions will be answered at the end of the webinar QUESTIONSQuestions
  5. 5. @kpaonline #DealerWeb TK Carsites Social Networks Chat with us during the Webinar on Twitter!
  6. 6. Presenter If you have questions during the presentation, please submit them using the “Questions” feature Questions will be answered at the end of the webinar
  7. 7. JD Rucker Director of New Media April 10, 2013 Engaging Content: The Missing Ingredient on 99% of Car Dealer Websites
  8. 8. Why Do You Need a Powerful Website? [Insert boring statistic that nobody needs to hear]
  9. 9. [Blah blah blah blah blah… get them to the inventory] What Makes a Website Powerful?
  10. 10. [Insert more boring statistics pointing out the obvious] How Do We Get Them to the Inventory?
  11. 11. Now we’re getting somewhere… • Traffic comes from various sources, including search, social, 3rd party sites, and advertising. • Advertising is budget based and has only a little to do with your actual website. • Marketing is effort and strategy based and has everything to do with your website. How Do We Get More Traffic?
  12. 12. • Speed kills • Shiny bouncy balls kill • Lack of information kills • Too much information kills • Antiquated optimization practices kill heartlessly with fire and leave your traffic lying there in the ashes How Do Vendors Kill Website Traffic?
  13. 13. [Insert heartfelt plea to get out of automation and adopt real content] What Can You Do To Control Your Own Destiny?
  14. 14. • Content wasn’t always king… • Links are not dead… • Social signals won’t be easily manipulated for long… • People like helpful businesses… • People don’t like to be manipulated… • The internet is about experts… Why is Content So Powerful?
  15. 15. Tip 1: Be The Authority
  16. 16. Tip 2: Look to the Future
  17. 17. Tip 3: Focus on the Local Area
  18. 18. Tip 4: Help Others
  19. 19. The harder you try to beat Google, the harder it will be to rank on Google. [Insert bear chasing a group of people.] Tip 5: Don’t Focus on Search Because….
  20. 20. What sort of content would you want to post? How to get it out there, time permitting. Time Check and Exercise
  21. 21. THE Blog KPAOnline.com/blog

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