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Take Advantage of the Tiny Screen:  Sell More with Mobile
 

Take Advantage of the Tiny Screen: Sell More with Mobile

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The whole world is going mobile. Is your dealership prepared? This webinar covers how your dealership can leverage the power of mobile for selling and servicing cars, and satisfying more customers, ...

The whole world is going mobile. Is your dealership prepared? This webinar covers how your dealership can leverage the power of mobile for selling and servicing cars, and satisfying more customers, profitably. The mobile world can be overwhelming when you are first getting started. Join this webinar to learn about this exciting new marketing channel.

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    Take Advantage of the Tiny Screen:  Sell More with Mobile Take Advantage of the Tiny Screen: Sell More with Mobile Presentation Transcript

    • Take Advantage of the Tiny Screen: Sell More with Mobile David Sawyer EVP Sales & Business Development Advanced Mobile
    • Moderator Becky Ross Marketing Manager KPA (303) 228-8753 bross@kpaonline.com
    • Presenter David Sawyer Engineer III EVP Sales & Business Development (512)663-9123 davids@advancedmobile.com
    • • Mobile Phone internet usage is expected to leapfrog PC usage by 2013 Google Mobile Trends - Automotive • 88% of US mobile phone users are more likely to buy from an auto dealer who has a mobile website Brand Anywhere and Luth Research • Google searches done on mobile phones have grown 500% over the last 3 years Google • 53% of all mobile searches related to a product resulted in a purchase. eMarketer.com
    • • Custom graphic/style designs • Flexible functionality – Maps, Schedule Service, Specials/promotions, – Flexible Search options, Social Media linking, Video linking, etc… • Works on ALL devices • Mobile leads – highest quality • Mobile Redirect – turnkey code • Great App promotional platform Custom Mobile Websites The Foundation of your successful mobile strategy
    • Mobile Websites - Dealer Groups
    • • Appealing Designs • Intuitive Search • Large Photos (search result, listing details) • Robust Data • Clear calls to action • Average time on Site 4 – 6.5 minutes • Average Page Views per Visit – 6 - 15 Engagement = Leads Mobile Search – Generate GREAT Leads
    • Mobile Tools – Custom Content, Geolocation Maps
    • Mobile Tools – eBrochure
    • Mobile Tools – eBrochure
    • Mobile Web – Integrate Window Sticker Texting
    • Mobile Web – Integrate HTML Site w/Send2Phone Send2Phone Send2Phone
    • Send2Phone Mobile Web – Integrate HTML Site w/Send2Phone
    • Performance Leads, Leads, Leads, Leads • TextChat with Dealer • Click2Call Dealer • Email Dealer • Send eBrochure • Mobile ID - Sticker Texting
    • Dealer TextChat Instant Interactive Web-Based Text Message Track able 24/7 Managed – OLD becomes NEW
    • Dealer TextChat Americans text 3 X’s more than phone calls made Accommodate folks who prefer texting over talking • Add to mobile & standard websites • Put Text Message Marketing on steroids (window sticker texting, Keyword, Send2Phone, etc.) Generate high quality leads
    • Dealer TextChat – Mobile Website Integration
    • Dealer TextChat – Notifications (web, SMS, email)
    • Dealer TextChat – Chat Management
    • Dealer TextChat – SMS Keyword & Mobile ID promotion - Text ADP to 45555 with questions on 0%Text AC to 45555 for info on 0%
    • Custom Designed, Native Technology Put the power of native smartphone technology to work for your dealership
    • Robust, Native Inventory Search
    • Service & CRM
    • Integrate to Mobile Scheduling Tools
    • Integrated Mapping – Driving Directions We don’t close our App Map/DD fully integrated
    • Cool Tools
    • Push Notifications
    • Push Notifications Notifications Center
    • Compelling lead generation tool Cell-UR-Car™
    • Vehicle Details
    • Capture Critical Details If YES – take Photo If YES – take Photo
    • Native Technology - Camera
    • Drive Sales
    • Cell-UR-Car a great leadCell-UR-Car™ - a GREAT Lead Control the conversation with the consumer Subject: A Cell-UR-Car trade-in lead from your mobile application - 2008 Chevrolet Cobalt 2dr Cpe LT Coupe jayme has a car to sell or trade in. Please see the details below: Contact Details: Name : jayme Email : jaybrooks814@yahoo.com Phone : 3373800179 Purchasing Plans : Within the next 6 months Vehicle Details: Make : Chevrolet Model : Cobalt Trim : 2dr Cpe LT Coupe Engine Size : 4 Cylinder Transmission : Automatic Year : 2008 Mileage : 33000 VIN : Not Provided Vehicle Condition: Insurance Claims : None Mechanical Problems : None Exterior Damage : None Interior Damage : None Photos:
    • 36
    • Promotion is Critical: Mobile-Online-Offline
    • APP Promotion - Dealer Video
    • Custom QR Codes
    • Text Marketing Text APP to 50123 Users Receive Dealer Receives
    • APP – Promotion is Critical (online)
    • APP – Promotion is Critical (offline)
    • Custom QR Codes – Award Winning
    • Text Message Marketing
    • Text Message Marketing
    • Text Message Marketing
    • Mobile ID - Window Sticker Texting
    • Contact Information www.kpaonline.com Becky Ross bross@kpaonline.com 866-356-1735