Your Store on Social

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Your Store on Social

  1. 1. Kathi Kruse Kruse Control Inc. @kathikruse 10/12/2011 Social More Leads Through Social Media Integration Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  2. 2. TK Carsites, Inc. has been in business for over 9 years with our corporate offices located in Irvine, California. Most recently, TK Carsites has been acquired by KPA, a dealer services and Internet marketing provider for over 4,000 automotive, truck, and equipment dealerships, and service companies, you can find out more about KPA by visiting KPAOnline.com and learn more about TK joining the KPA family by visiting our blog at www.Blog.TKCarsites.com. TK specializes in “Automotive Website Development”, “Social Media” and “Search Engine Optimization” with dealerships in all 50 states. We are proud to announce that TK is the only vendor to have won Auto Dealers Monthly’s coveted “Dealers Choice” Award for an unprecedented 6 consecutive years! 2 TK CARSITES – COMPANY PROFILE Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  3. 3. 3 Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. PRESENTER kathi@krusecontrolinc.com 714.251.6440 Facebook: kathikruse Twitter: @kathikruse LinkedIn: krusecontrol
  4. 4. Feed the Bear Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  5. 5. SHIFT HAPPENS. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  6. 6. Targeted Marketing. Relationship Building. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  7. 7. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  8. 8. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  9. 9. Social Media is Word of Mouth ...Digitized Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  10. 10. What’s Driving These Changes? Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  11. 11. Born into a world of hype, their BS-detectors are highly sensitive and calibrated with Social feedback. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  12. 12. Consequently.... Tried & true selling methods that worked as recently as 2 years ago work far less well today. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  13. 13. Interconnectivity Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  14. 14. Today’s customer doesn’t just buy what you sell...they buy WHO YOU ARE. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  15. 15. Relationship =Trust =Sales The Social Customer: Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  16. 16. The Social Shift: Daily Operations Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  17. 17. #1: Dealership Marketing Manager Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  18. 18. #2: Wake Up to Your Social Community Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  19. 19. #3: Your Staff = “Brand Advocates” Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  20. 20. Social Media Marketing •Build Fans •Turn Fans into Leads Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  21. 21. Greet Them Right Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  22. 22. Entice. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  23. 23. FanGate (Reveal Tab) Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  24. 24. Lead Generation Form Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  25. 25. Cheap, Effective Facebook Ads Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  26. 26. Be Relevant, Keep Content Fresh. Content Rules. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  27. 27. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  28. 28. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  29. 29. Engage Relevant. Recent. Local. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  30. 30. Listen. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  31. 31. Integration with Daily Operations Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  32. 32. Key to Success? Buy In Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  33. 33. 7-Steps to Integration: 1.Train Frontline personnel 2.Signage 3.Tell your stories 4.Tap into “Brand Advocates” 5.Motivate, recognize & reward 6.Lean on already-existing presence 7.Video and Testimonials Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  34. 34. Social Media Policy Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  35. 35. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  36. 36. Links to the recorded webinar will be emailed to you within 24 hours and will also be posted on the TK Carsites Webinar Series page. 36 Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Contact Information www.TKCarsites.com Kathi Kruse kathi@krusecontrolinc.com 714.251.6440 Facebook: kathikruse Twitter: @kathikruse LinkedIn: krusecontrol

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