Product Demo:
Real Connections with Real Fans—Local Engage
Matthew Funk
Social Media Marketer
September 20, 2013
Moderator
Brian Torrez
Alliance Marketing Manager
(303) 228-2387
btorrez@kpaonline.com
Presenter
Matthew Funk
Social Media Marketer
(714) 937-1239
mfunk@kpaonline.com
If you have questions during
the presentation, please
submit them using the
“Questions” feature
Questions will be answered...
@kpaonline
#DealerWeb
TK Carsites Social Networks
Chat with us during the Webinar on Twitter!
Product Demo:
Real Connections with Real Fans—Local Engage
Matthew Funk
Social Media Marketer
September 20, 2013
10 Secrets from South by
Southwest (SXSW)
Matthew C. Funk
Social Media Marketer
September 20, 2013
KPA Local Engage
Fully-Managed Services
• Automotive and Local Content only
• Engagement-focused Activity
• 2+ Posts per D...
KPA New Social—Facebook
Interested, Local Likes—Guaranteed
0
100
200
300
400
500
600
1 2
Facebook Likes Over 2 Months
135 ...
KPA New Social—Twitter
Interactions and Opportunities
KPA New Social—Twitter
KPA New Social—Google+
Social Presence on Google+
KPA New Social—Pinterest
Establishing an Appealing Social Profile
KPA New Social—7 Day Digital Marketing Support
CONTENT: Social Media Operatives
• Post on Social
• Dialogue with Customers...
KPA New Social—7 Day Digital Marketing Support
CONSULTATION: Social Media Advocate
• Educate about Social
• Support Digita...
KPA New Social—7 Day Digital Marketing Support
COORDINATION: Social Media Manager
• Manage Internal Social Ops
• Control A...
KPA Internet Marketing
Email: mfunk@kpaonline.com
Twitter: @m_c_funk
18
Copyright © 2011 TK Carsites. All rights reserved....
Check out KPA/TK Carsites on the WEB!
Soshable.com
Blog.TKCarsites.com
Copyright © 2011 TK Carsites. All rights reserved. ...
Real connections with real fans—local engage
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Real connections with real fans—local engage

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KPA’s newest service product, KPA Local Engage, brings our pedigree of outstanding service to your online public relations.
Since the start of automotive social media, dealers have been led astray by big fan numbers and high-volume posting, when what truly matters most is genuine connection with the only fans that matter—your local community. Now, KPA’s newest service product, KPA Local Engage, brings our pedigree of outstanding service to your online public relations. KPA Local Engage is a cutting-edge social media management service that dedicates on-call, 7-day social media experts to your business. Their mission is to link you with Fans and Followers in your community, not weigh your Pages down with global Fans. Learn from Social Media Advocate Matthew Funk how the rapid results are proven and the business opportunities are local to you.

KPA is synonymous with remarkable service, and now we extend that 26-year tradition through KPA Local Engage’s team of digital marketing experts. Your Social Media Operatives capture reviews and comments, generate content to drive traffic to your site and execute custom promotional campaigns. Your Social Media Advocate creates marketing strategies, conducts monthly consultation, provides daily reports and is on-call to educate you on the dynamic world of social media. Assembled and available to you 7 days a week, they are the automotive industry’s only true complete social media solution—KPA Local Engage.

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Real connections with real fans—local engage

  1. 1. Product Demo: Real Connections with Real Fans—Local Engage Matthew Funk Social Media Marketer September 20, 2013
  2. 2. Moderator Brian Torrez Alliance Marketing Manager (303) 228-2387 btorrez@kpaonline.com
  3. 3. Presenter Matthew Funk Social Media Marketer (714) 937-1239 mfunk@kpaonline.com
  4. 4. If you have questions during the presentation, please submit them using the “Questions” feature Questions will be answered at the end of the webinar QUESTIONSQuestions
  5. 5. @kpaonline #DealerWeb TK Carsites Social Networks Chat with us during the Webinar on Twitter!
  6. 6. Product Demo: Real Connections with Real Fans—Local Engage Matthew Funk Social Media Marketer September 20, 2013
  7. 7. 10 Secrets from South by Southwest (SXSW) Matthew C. Funk Social Media Marketer September 20, 2013
  8. 8. KPA Local Engage Fully-Managed Services • Automotive and Local Content only • Engagement-focused Activity • 2+ Posts per Day (As Needed) • Facebook Ad Spend • Single-sheet Report + Video • 7-day Coverage
  9. 9. KPA New Social—Facebook Interested, Local Likes—Guaranteed 0 100 200 300 400 500 600 1 2 Facebook Likes Over 2 Months 135 to 567 420% Increase Facebook Likes Over 2 Month
  10. 10. KPA New Social—Twitter Interactions and Opportunities
  11. 11. KPA New Social—Twitter
  12. 12. KPA New Social—Google+ Social Presence on Google+
  13. 13. KPA New Social—Pinterest Establishing an Appealing Social Profile
  14. 14. KPA New Social—7 Day Digital Marketing Support CONTENT: Social Media Operatives • Post on Social • Dialogue with Customers • Channel Customer Feedback • Execute Campaigns • QA Social Media • Generate Reports
  15. 15. KPA New Social—7 Day Digital Marketing Support CONSULTATION: Social Media Advocate • Educate about Social • Support Digital Marketing • Advise on Customer Relations • Design Campaigns • Monthly Consultation • Narrate/Analyze Reports
  16. 16. KPA New Social—7 Day Digital Marketing Support COORDINATION: Social Media Manager • Manage Internal Social Ops • Control Ad Spend • Oversight on Client Relations • Manage Campaigns • Account Team Activity • Support Team Operations
  17. 17. KPA Internet Marketing Email: mfunk@kpaonline.com Twitter: @m_c_funk 18 Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Connect with Matthew!
  18. 18. Check out KPA/TK Carsites on the WEB! Soshable.com Blog.TKCarsites.com Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.

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