Why You Should Care About SEO
and Why Now
Matthew C. Funk
Social Media Marketer
Why You Should Care About SEO and Why Now
Matthew C. Funk
Social Media Marketer
Is SEO Dead?
…Well, Do You Search?
• Is Design Enough?
• Is Google Dying?
• Do Algorithms Work?
• Is Social Enough?
SEO is...
SEO Abides
Embraced by Search Engine Companies and by Users
SEO is Evolving
…To Hunt Panda:
• April, 2011, Global
• Design, Trust, Speed
• Advised by Google
…and Penguin:
• April, 20...
7 SEO Standards for Modern Success
1. Content Audit
2. HTML (Title Tags)
3. Keyword Research
4. Site Architecture (Tech Au...
Content Audit
• Quick Hit (Hours)
• Exhaustive (Days)
• Check Your Tags
• Check Your Headers
• Check Your Images
• Check Y...
HTML (Title Tags)
• Tags are Key
• Title Tags
• Meta Mark-Up
• Don’t Dupe
• Sitemap?
Keyword Research
• Google Analytics
• SEO Tools
• Social Metrics
• Regularly Check
• Update as Needed
Site Architecture
• Conduct Site Audit
• Intuitive Navigation
• Labeling and Naming
• Directory Structure
• Beware of Code...
Link Building
• Quality over Quantity
• Perform Link Audit
• Guilt by Association
• Beware Bad Neighbors
• Solid Keywords
...
Social Signals
• Sew Social Into Everything
• Content Streams
• +1’s and Likes
• Inbound Links
• SEO your Social
White Hat Partners
• Experienced
• Compliant
• Proper Perspective
• Strong References
• Pro-Panda
• Pro-Penguin
Helpful Links
http://searchengineland.com/guide/seo/violations-search-
engine-spam-penalties
http://searchengineland.com/g...
KPA Internet Marketing
Email: mfunk@kpaonline.com
Twitter: @m_c_funk
15
Copyright © 2011 TK Carsites. All rights reserved....
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Why You Should Care About SEO and Why Now

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Every few months, marketers around the blogosphere start the next batch of chants that SEO is dying or dead. It’s like clockwork; Google makes a change, their pages rank poorly, they declare that the party’s over. In this webinar, Richard Valenta shows how SEO has changed and how you can win by doing the right things…now.

Published in: Technology, Design
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Why You Should Care About SEO and Why Now

  1. 1. Why You Should Care About SEO and Why Now Matthew C. Funk Social Media Marketer
  2. 2. Why You Should Care About SEO and Why Now Matthew C. Funk Social Media Marketer
  3. 3. Is SEO Dead? …Well, Do You Search? • Is Design Enough? • Is Google Dying? • Do Algorithms Work? • Is Social Enough? SEO is Alive and Well
  4. 4. SEO Abides Embraced by Search Engine Companies and by Users
  5. 5. SEO is Evolving …To Hunt Panda: • April, 2011, Global • Design, Trust, Speed • Advised by Google …and Penguin: • April, 2012, Global • Anti-Stuffing, Cloaking, Scheming • Google’s Inquisitor
  6. 6. 7 SEO Standards for Modern Success 1. Content Audit 2. HTML (Title Tags) 3. Keyword Research 4. Site Architecture (Tech Audit) 5. Link Building (Quality) 6. Social Signals 7. White Hat Partners
  7. 7. Content Audit • Quick Hit (Hours) • Exhaustive (Days) • Check Your Tags • Check Your Headers • Check Your Images • Check Your Alts • Keyword Cannibals
  8. 8. HTML (Title Tags) • Tags are Key • Title Tags • Meta Mark-Up • Don’t Dupe • Sitemap?
  9. 9. Keyword Research • Google Analytics • SEO Tools • Social Metrics • Regularly Check • Update as Needed
  10. 10. Site Architecture • Conduct Site Audit • Intuitive Navigation • Labeling and Naming • Directory Structure • Beware of Codes! • Provide an (XML site)map
  11. 11. Link Building • Quality over Quantity • Perform Link Audit • Guilt by Association • Beware Bad Neighbors • Solid Keywords • Solid Content
  12. 12. Social Signals • Sew Social Into Everything • Content Streams • +1’s and Likes • Inbound Links • SEO your Social
  13. 13. White Hat Partners • Experienced • Compliant • Proper Perspective • Strong References • Pro-Panda • Pro-Penguin
  14. 14. Helpful Links http://searchengineland.com/guide/seo/violations-search- engine-spam-penalties http://searchengineland.com/guide/seo http://searchenginewatch.com/article/2196496/How-to- Conduct-an-On-Page-SEO-Site-Audit http://searchenginewatch.com/article/2200756/How-to- Conduct-a-Technical-SEO-Site-Audit http://searchengineland.com/how-to-conduct-a-link-audit- 132261 http://www.bad-neighborhood.com/text-link-tool.htm
  15. 15. KPA Internet Marketing Email: mfunk@kpaonline.com Twitter: @m_c_funk 15 Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Connect with Matthew!
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