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Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
Ask the Experts, The Future of  websites, SEO, and Social Media
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Ask the Experts, The Future of websites, SEO, and Social Media

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  • 1. Ask the Experts, The Future of websites, SEO, and Social Media November 2, 2011
  • 2. Richard Valenta VP Internet Marketing Products Founder, TK Carsites rvalenta@tkcarsites.com (949) 440-1150 Vane Clayton CEO, KPA vclayton@kpaonline.com (303) 228-8760 Presenters 2
  • 3. What’s new for 2011? • Connect • Power SEO • Engage • Mobile • PowerPost
  • 4. TK Connect • World class CMS • Unmatched flexibility • Manage your website from your website • Friendly icons and menus • Less time managing, more time selling
  • 5. Power SEO • Quality vs. Bulk • Search & Convert Technology • 21 Search Signals
  • 6. TK Engage • Social Media IS ROI based • Facebook & Google Strategies • Training vs. Doing • The Power of Viral Marketing
  • 7. Looking Ahead
  • 8. Growth = Acquisition + Service Excellence 1986 • KPA founded 2006 • Vane Clayton CEO • 88% client retention • 2,800 clients 2008 • Acquired HotlinkHR • 3,100 clients 2011 • 500+ new clients • 95% client retention • Acquired TK Carsites • 4,000 clients 10
  • 9. Who is KPA • Product lines – Environmental Health and Safety – Human Resources Management – Internet Marketing • 4,000+ dealership clients • 10,000+ dealership visits per year • Endorsed by 21 state auto dealer associations • 148 employees Example clients 11
  • 10. Questions Where is SEO headed in the future? Will optimization become automatically achieved and manual SEO become a thing of the past? 13
  • 11. Questions What KPI's does KPA use to measure retention and what advice would they pass on to dealerships? 14
  • 12. Questions Is there a set template for a dealer to use in regards to social media exposure? 15
  • 13. Questions Any ideas on Google Remarketing? 16
  • 14. Questions What is your approach going to be in terms of customer service? Through phone contact or move to in person/in field? 17
  • 15. Questions Is SEO more or less important when it comes to Mobile users? 18
  • 16. Questions Can we expect more merger-acquisition activity in the near future from KPA/TK? If yes, in what area? 19
  • 17. Questions Our dealership is brand new to the online world of websites, SEO, and Social Media. Where do you recommend we start in order to see the quickest return? 20
  • 18. Questions What effect would TK Connect have on our social media presence? 21
  • 19. Questions What updates can we expect to the TK Connect platform in the near future? 22
  • 20. Questions Are QR codes here to stay? Should we be using them? 23
  • 21. Contact Us Becky Ross Marketing Manager bross@kpaonline.com 303-228-8753 24 Patric Timmermans VP of Marketing ptimmermans@kpaonline.com 303-228-8772

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