Ask the Experts, The Future of
websites, SEO, and Social Media
November 2, 2011
Richard Valenta
VP Internet Marketing Products
Founder, TK Carsites
rvalenta@tkcarsites.com
(949) 440-1150
Vane Clayton
CE...
What’s new for 2011?
• Connect
• Power SEO
• Engage
• Mobile
• PowerPost
TK Connect
• World class CMS
• Unmatched flexibility
• Manage your website from your
website
• Friendly icons and menus
• ...
Power SEO
• Quality vs. Bulk
• Search &
Convert
Technology
• 21 Search
Signals
TK Engage
• Social Media IS
ROI based
• Facebook &
Google Strategies
• Training vs.
Doing
• The Power of
Viral Marketing
Looking Ahead
Growth = Acquisition + Service Excellence
1986
• KPA
founded
2006
• Vane Clayton
CEO
• 88% client
retention
• 2,800 client...
Who is KPA
• Product lines
– Environmental Health and
Safety
– Human Resources
Management
– Internet Marketing
• 4,000+ de...
Questions
Where is SEO headed in the future?
Will optimization become automatically
achieved and manual SEO become a thing...
Questions
What KPI's does KPA use to measure retention
and what advice would they pass on to
dealerships?
14
Questions
Is there a set template for a dealer to use in
regards to social media exposure?
15
Questions
Any ideas on Google Remarketing?
16
Questions
What is your approach going to be in terms of
customer service? Through phone contact or
move to in person/in fi...
Questions
Is SEO more or less important when it comes to
Mobile users?
18
Questions
Can we expect more merger-acquisition activity
in the near future from KPA/TK? If yes, in what
area?
19
Questions
Our dealership is brand new to the online world
of websites, SEO, and Social Media. Where do
you recommend we st...
Questions
What effect would TK Connect have on our
social media presence?
21
Questions
What updates can we expect to the TK Connect
platform in the near future?
22
Questions
Are QR codes here to stay?
Should we be using them?
23
Contact Us
Becky Ross
Marketing Manager
bross@kpaonline.com
303-228-8753
24
Patric Timmermans
VP of Marketing
ptimmermans@...
Ask the Experts, The Future of  websites, SEO, and Social Media
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Ask the Experts, The Future of websites, SEO, and Social Media

  1. 1. Ask the Experts, The Future of websites, SEO, and Social Media November 2, 2011
  2. 2. Richard Valenta VP Internet Marketing Products Founder, TK Carsites rvalenta@tkcarsites.com (949) 440-1150 Vane Clayton CEO, KPA vclayton@kpaonline.com (303) 228-8760 Presenters 2
  3. 3. What’s new for 2011? • Connect • Power SEO • Engage • Mobile • PowerPost
  4. 4. TK Connect • World class CMS • Unmatched flexibility • Manage your website from your website • Friendly icons and menus • Less time managing, more time selling
  5. 5. Power SEO • Quality vs. Bulk • Search & Convert Technology • 21 Search Signals
  6. 6. TK Engage • Social Media IS ROI based • Facebook & Google Strategies • Training vs. Doing • The Power of Viral Marketing
  7. 7. Looking Ahead
  8. 8. Growth = Acquisition + Service Excellence 1986 • KPA founded 2006 • Vane Clayton CEO • 88% client retention • 2,800 clients 2008 • Acquired HotlinkHR • 3,100 clients 2011 • 500+ new clients • 95% client retention • Acquired TK Carsites • 4,000 clients 10
  9. 9. Who is KPA • Product lines – Environmental Health and Safety – Human Resources Management – Internet Marketing • 4,000+ dealership clients • 10,000+ dealership visits per year • Endorsed by 21 state auto dealer associations • 148 employees Example clients 11
  10. 10. Questions Where is SEO headed in the future? Will optimization become automatically achieved and manual SEO become a thing of the past? 13
  11. 11. Questions What KPI's does KPA use to measure retention and what advice would they pass on to dealerships? 14
  12. 12. Questions Is there a set template for a dealer to use in regards to social media exposure? 15
  13. 13. Questions Any ideas on Google Remarketing? 16
  14. 14. Questions What is your approach going to be in terms of customer service? Through phone contact or move to in person/in field? 17
  15. 15. Questions Is SEO more or less important when it comes to Mobile users? 18
  16. 16. Questions Can we expect more merger-acquisition activity in the near future from KPA/TK? If yes, in what area? 19
  17. 17. Questions Our dealership is brand new to the online world of websites, SEO, and Social Media. Where do you recommend we start in order to see the quickest return? 20
  18. 18. Questions What effect would TK Connect have on our social media presence? 21
  19. 19. Questions What updates can we expect to the TK Connect platform in the near future? 22
  20. 20. Questions Are QR codes here to stay? Should we be using them? 23
  21. 21. Contact Us Becky Ross Marketing Manager bross@kpaonline.com 303-228-8753 24 Patric Timmermans VP of Marketing ptimmermans@kpaonline.com 303-228-8772

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