Successful Facebook Marketing: Are you Ready for 2013?
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Successful Facebook Marketing: Are you Ready for 2013?

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Facebook marketing can be a labor of love but what are you really getting out of your efforts? Are your fans only there to look at cute pictures or is there potential to turn them into loyal ...

Facebook marketing can be a labor of love but what are you really getting out of your efforts? Are your fans only there to look at cute pictures or is there potential to turn them into loyal customers? Successful Facebook marketing goes way beyond the Like. When the goal for your store is to engage hundreds or even thousands of enthusiastic fans, 30-year car business veteran & Social Media marketing expert Kathi Kruse shows you how to get them and turn them into customers. She shares proven ways to get engaged and motivated fans on Facebook. Her insider’s secrets will help you build genuine fans, generate leads and close more sales to your Social customer.

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Successful Facebook Marketing: Are you Ready for 2013? Successful Facebook Marketing: Are you Ready for 2013? Presentation Transcript

  • Are You Ready for 2013? Successful Marketing
  • Moderator Becky Ross Marketing Manager (303) 228-8753 bross@kpaonline.com
  • Presenter Kathi Kruse Kruse Control (714) 251-6440 kathi@krusecontrolinc.com
  • Interact During the Webinar! #DealerWeb Becky Ross @kpaonline
  • krusecontrolinc.com Are You Ready for 2013? @kathikruse Successful Marketing
  • What, Why and How
  • Just let this sink in for a minute…
  • Influence
  • “If I tell my Facebook friends about your brand, it’s not because I like your brand but rather because I like my friends.”
  • Facebook is the most frequently checked website on the Internet. • 852 million daily logins • 25% log in 5 times a day (Edison Research) • 3.2 Billion Likes & Comments everyday
  • Top Reasons People Like Your Page • They’re already a fan in real life & want to show their affiliation • Get exclusive deals & discounts • Their friends like your page • Your posts are engaging & highly sharable
  • 6 Elements of Facebook Marketing Success
  • 1. Clear Objectives 2. Great Design 3. Solid Content Strategy (what you’re going to post on your page) 4. Promotion Strategy (how you’re going to continually increase your fan base) 5. Engagement Strategy (how you’ll respond to fans and build community) 6. Conversion Strategy (how you’ll turn your fans into customers)
  • 1. Clear Objectives
  • Successful Content Marketing Strategy Answer These Questions: 1. Who are YOU? 2. Who is your CUSTOMER? 3. What is your GOAL?
  • Measurement is about more than just results. It must tie back to your objectives.
  • 2. Great Design
  • Greet Visitors Right: Timeline Cover
  • What NOT To Do
  • Facebook’s Terms: No Marketing Messages
  • What makes a great Timeline cover photo? People.
  • Landing Page Design
  • 3. Solid Content Strategy (What you’re going to post on your page)
  • Awesome Content Drives It All! •Relevant •Human •Interested •Helpful •Teach, Don’t Sell •Be Social
  • Solid Foundation Define Your Strategy •Who is my customer? •What are their interests? •What problems can I solve? •What desires can I satisfy? •How can I help them buy?
  • Schedule Content: Editorial Calendar
  • Most Valuable Content: Your OWN! When customers consume your self-published content prior to sale they have a stronger connection with you.
  • What to Post: • Consistent with Brand? • Self-Published • Relevant Non-Auto Content • Thought-Provoking Questions • Visual Content • Cross-Promotion • Sales & Service Specials • Customer Loyalty/Appreciation
  • When to Post: • 2-3 Times/Day (Generally) • Morning, Lunch & Early Evening • Let the Audience Guide You Tools to Manage Your Time • Post Planner • Google Reader • Heyo
  • When Posting Links…
  • 4. Promotion Strategy (How you’re going to continually increase your fan base)
  • Thumbnails, Ads & Calls to Action
  • Facebook Ads: Design Matters
  • Social Proof Ads
  • Facebook Ads • Aim First, Fire Fast • Ad Copy Matters • Photos Matter • Landing Pages • Social Proof “Friends of Fans” • Promoted Posts $5-$20 • Test, Re-Test & Keep Testing
  • 5. Engagement Strategy (How you’ll respond to fans & build community)
  • Engage Your Customer •Listen •Ask Questions •Support •Converse •Build Relationships •Leads Happen
  • Community Manager
  • Build Community: 70% Engagement!
  • 6. Conversion Strategy (How you’ll turn your fans into customers)
  • Some Leads Happen Organically
  • Capture Leads with Landing Pages
  • Always Consider Your Marketing Strategy
  • Social Proof Increases Conversions
  • “If a potential customer has read 30+ pieces of your OWN content, you have an 80% better chance of closing the sale.”
  • Owned Media: Content You Create • Website • Blog • Social Media • Newsletters • White Papers
  • Mindset: Use Social Media to promote your content not your company.
  • The Ultimate Marketing Coup Owned Media so awesome it becomes Earned Media Customers empowered to publish content on your behalf inspiring buzz & word of mouth.
  • The Social Shift: Daily Operations
  • Social Media is the car. Content is the gasoline.
  • MAKE CONTENT MARKETING YOUR CULTURE
  • Key to Success: Internal Process &Your Team
  • “In the future, every employee will be trained on Social Media. They'll produce content & build lasting sales relationships with the Social customer.” Kathi Kruse KPA Webinar 11/28/12
  • Proactive Strategy Internal Process: •Awareness •Train •Motivate •Recognize •Reward
  • Head Off Trouble Social Media Policy
  • Subscribe: Kruse Control Blog krusecontrolinc.com
  • Kathi Kruse Social Media Consulting & Training krusecontrolinc.com kathi@krusecontrolinc.com 714.251.6440 Thank You! Facebook: kathikruse Twitter: @kathikruse LinkedIn: krusecontrol