Your SlideShare is downloading. ×
Social Signals: How to Use the Most Important Convergence of Search and Social
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Signals: How to Use the Most Important Convergence of Search and Social

72
views

Published on

Finally, the ability to kill two birds with one stone is a reality as dealers can benefit their website rankings, traffic, and social relevance with the same actions and by posting the same …

Finally, the ability to kill two birds with one stone is a reality as dealers can benefit their website rankings, traffic, and social relevance with the same actions and by posting the same content.

The merging of the two disciplines is expanding. In this webinar, JD Rucker goes well-beyond the basics and shows dealers some of the techniques and strategies they can use to make their websites more sharable. Now that “sharability” is so important for both search and social, this truly is a webinar that no dealer can afford to miss.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
72
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How to Use the Most Important Convergence of Search and Social JD Rucker Director of New Media Social Signals
  • 2. Moderator Becky Ross Marketing Manager Office: (303) 228-8753 bross@kpaonline.com
  • 3. Presenter JD Rucker Director of New Media Office: (774) 538-9338 jrucker@tkcarsites.com Twitter: @0boy
  • 4. Today’s Questions • What is the Conspiracy Theory? • What are Social Signals? • Why (and How) Do They Work? • Why Aren’t You Successful (yet)? • What Content is Worth Sharing? • What Are Power Accounts? • What Can You Do TODAY?
  • 5. Red Penguin Conspiracy Theory We’re actually working with two major algorithm changes and Penguin is the front-facing component.
  • 6. Immediate Impact: May
  • 7. What Are Social Signals? • Top Level • Google+ Shares (Google Only) • Facebook Shares (Bing Heavy) • Twitter (Works for Both Equally) • Second Level • Pinterest and Instagram • LinkedIn • Third Level • Tumblr (Not the Blog Links) • Delicious, Reddit, StumbleUpon
  • 8. Why/How They Work • For the Page • 30%-35% Content • 30%-35% Links • 30%-35% Social • Social = Search • Google’s and Bing’s love for crowdsourcing • Trust factor without the gaming • Verifiable authority
  • 9. Why/How They Work • For the Domain • Page Authority transferred through links • Domain Authority permeates throughout • Consistent flow is better than bursts, but…
  • 10. Your Challenge • Buttons Are Not Social Media • Real people don’t share inventory • Real people don’t share specials • Real people don’t share testimonials Give real people real content worth sharing.
  • 11. Content Worth Sharing • It doesn’t have to be in the menu. In fact, it often shouldn’t be. • What content would YOU share? • Great pictures of cars • Great pictures of your city • Local events and organizations • Infographics
  • 12. The Reality of Power • Not all accounts are created equal. • Sharable doesn’t mean that it’ll be shared. • “Fake it ‘til you make it.”
  • 13. Building Power • Employees have power. • Friends and family have power. • Use events to bring the power to the store.
  • 14. Final Words • “There’s a perception that everything will go social and links will be obsolete but I wouldn’t write the epitaph for links just yet.” ~ Matt Cutts, Google • Do NOT ignore this thinking that your competitors won’t do it. • Think quality over quantity when creating content. • Get HELP! (the heartfelt pitch for DU)