Mobile: How to Sort the Practical from the Propaganda

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Mobile: How to Sort the Practical from the Propaganda

  1. 1. Aaron Schinke March 14, 2012 Mobile: How to Sort the Practical from the Propaganda
  2. 2. Speakers Moderator Presenter Becky Ross Marketing Manager 303-228-8753 bross@kpaonline.com Aaron Schinke Director of Digital Marketing 920-230-1111 aschinke@dealerfire.com
  3. 3. Mobile: How to Sort the Practical from the Propaganda
  4. 4. Mobile: Statistical Propaganda There are 5.9 billion mobile subscribers. (that's 87 percent of the world population).
  5. 5. Mobile: Statistical Propaganda Mobile searches have quadrupled in the last year. (16.8% Automotive)
  6. 6. Mobile: Statistical Propaganda Over 8 trillion text messages were sent in 2011.
  7. 7. Mobile: Statistical Propaganda Google: $2.5 billion in annual mobile ad revenues.
  8. 8. Mobile: Statistical Propaganda Apps have been downloaded over 11 billion times.
  9. 9. Mobile: Statistical Propaganda What “they” want you to think: Mobile is big and scary so I should pay someone to do it for me without thinking.
  10. 10. Mobile: Statistical Propaganda What the stats really say: There are a TON of people using Mobile.
  11. 11. Mobile: The Good News! You’re already doing mobile!
  12. 12. Mobile: The Bad News… You may not be delivering the optimal experience!
  13. 13. Mobile: The Truth. It’s all about the experience.
  14. 14. Mobile: Sites What are the traits of an effective mobile site? Speed Usability Content
  15. 15. Mobile: Sites (Speed)
  16. 16. Mobile: Site (Speed) Prioritize Content Use analytics to determine your most popular content from your full site. ALWAYS include local information.
  17. 17. Mobile: Site (Speed) • Use CSS Sprites • Combine and Compress Styles • Use CSS before images • Optimize and compress images You may want to consult a geek.
  18. 18. Mobile: Site (Usability) Big, Centered, Spaced and Labeled buttons. More than a handful (of options) is too much.
  19. 19. Mobile: Sites (Usability) Big Spaced Links Limit traditional dropdowns
  20. 20. Mobile: Sites (Usability) Only Imperative fields Limit traditional dropdowns Autofill what you can
  21. 21. Mobile: Sites (Usability) Automatic Redirects Manual links to other versions
  22. 22. Mobile: Sites (Usability) Flash… Just don’t do it…
  23. 23. Mobile: Sites (Visibility) Now that you have the perfect mobile site… How can you use mobile technology to promote your business?
  24. 24. Mobile: Sites (SEO) For now mobile SEO and desktop SEO is essentially one in the same.
  25. 25. Mobile: Sites (SEO)
  26. 26. Mobile: Sites (SEO) What to look for in the future: Search results tailored to type of device Less dependence on traditional ranking factors More dependence on social signals, reviews and usability data
  27. 27. Mobile: Sites (Analytics)
  28. 28. Mobile: Advertising Search Ads: As simple as a few clicks in Adwords to get started. Ad Extensions: Click to Call Location SiteLinks Social
  29. 29. Mobile: Advertising If a click is worth over a dollar, what’s a call worth?
  30. 30. Mobile: Apps Success Checklist Is it about birds fighting pigs? Does it have aliens or zombies? Does it take sweet pictures?
  31. 31. Mobile: Apps Apps have to provide additional value to your customers.
  32. 32. Mobile: Summary You HAVE to look past the statistics and tech gimmicks and evaluate mobile initiatives based upon the experience it provides for users.
  33. 33. Contact Information www.kpaonline.com Becky Ross bross@kpaonline.com 866-356-1735

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