Presented by Bret Dunlap
CEO & President
Direct: 610-254-7190
Mobile: 610-952-1702
Email: bretd@advancedmobile.com
SMS remains the
workhorse of
mobile
Forrester Research
• Text messaging users send or receive an average
of 35 messages per day
Mobile Trends - Automotive
• 70% of all phone own...
98% of all text messages are open
and read
Forrester Research
Texts are typically read within 15
minutes of being delivered
1st Generation - Text Message Marketing
Instant Response
Employ dealer keywords to:
• Deliver Mobile Incentive, dealer contact info
• Increase exposure for Mobile Web Site
• Gener...
1st Generation - Text Message Marketing
Wouldn’t It Be Convenient, If You Could
Converse With Your Customers Through Text?
2nd Generation - Dealer TextChat
Instant
Interactive
Web-Based
Text Message
Track able
Managed Services
Dealer TextChat
• Accommodate folks who prefer texting over talking
Generate high quality leads
• Put Text Message Marketi...
Dealer TextChat – Mobile Website Integration
Dealer TextChat – Notifications (web, SMS, email)
Dealer TextChat – Notifications (web, SMS, email)
Dealer TextChat – Notifications (web, SMS, email)
Dealer TextChat – Chat Management
Dealer TextChat – Chat Management on-the-go
Dealer TextChat – Management Options
Dealer Managed
OR
Managed Services
7:00 AM to 11:00 PM 7 days a week
Mobile ID
Thank You
Bret Dunlap
Direct: 610-254-7190
Mobile: 610-952-1702
bretd@advancedmobile.com
Metrics
Text Message Marketing:
Monthly average across dealerships who use Text Message
Marketing:
 Phone #’s - Mobile ID...
• iPhone & Android APPs
• Custom Mobile Websites
• Dealer TextChat™
• Custom QR Codes
• Text Message Marketing
Mobile Suit...
Custom Mobile Web/TextChat = Performance
“The Cars2Go custom mobile web site and Dealer TextChat platform™ from Advanced
M...
Maximized Search Engine Marketing: How SEO and PPC Should Work Together
Maximized Search Engine Marketing: How SEO and PPC Should Work Together
Maximized Search Engine Marketing: How SEO and PPC Should Work Together
Maximized Search Engine Marketing: How SEO and PPC Should Work Together
Maximized Search Engine Marketing: How SEO and PPC Should Work Together
Maximized Search Engine Marketing: How SEO and PPC Should Work Together
Maximized Search Engine Marketing: How SEO and PPC Should Work Together
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Maximized Search Engine Marketing: How SEO and PPC Should Work Together

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Mobile consumers are highly motivated car shoppers but many would rather text than talk. Learn how a web-based SMS chat solution integrated to your mobile inventory listings can provide a compelling new way for consumers to communicate with your dealership and increase mobile web leads by 25%.

Published in: Technology, Business
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Maximized Search Engine Marketing: How SEO and PPC Should Work Together

  1. 1. Presented by Bret Dunlap CEO & President Direct: 610-254-7190 Mobile: 610-952-1702 Email: bretd@advancedmobile.com
  2. 2. SMS remains the workhorse of mobile Forrester Research
  3. 3. • Text messaging users send or receive an average of 35 messages per day Mobile Trends - Automotive • 70% of all phone owners text regularly • 6 billion SMS messages sent per day • Americans text 3X’s more than phone calls made
  4. 4. 98% of all text messages are open and read Forrester Research Texts are typically read within 15 minutes of being delivered
  5. 5. 1st Generation - Text Message Marketing Instant Response
  6. 6. Employ dealer keywords to: • Deliver Mobile Incentive, dealer contact info • Increase exposure for Mobile Web Site • Generate mobile # leads for immediate follow up • Track media/mediums with multiple keywords • Offer different incentives (sales/service) • Build opt-in lists (for use later in broadcast campaigns) Text Message Marketing
  7. 7. 1st Generation - Text Message Marketing
  8. 8. Wouldn’t It Be Convenient, If You Could Converse With Your Customers Through Text?
  9. 9. 2nd Generation - Dealer TextChat Instant Interactive Web-Based Text Message Track able Managed Services
  10. 10. Dealer TextChat • Accommodate folks who prefer texting over talking Generate high quality leads • Put Text Message Marketing on steroids
  11. 11. Dealer TextChat – Mobile Website Integration
  12. 12. Dealer TextChat – Notifications (web, SMS, email)
  13. 13. Dealer TextChat – Notifications (web, SMS, email)
  14. 14. Dealer TextChat – Notifications (web, SMS, email)
  15. 15. Dealer TextChat – Chat Management
  16. 16. Dealer TextChat – Chat Management on-the-go
  17. 17. Dealer TextChat – Management Options Dealer Managed OR Managed Services 7:00 AM to 11:00 PM 7 days a week
  18. 18. Mobile ID
  19. 19. Thank You Bret Dunlap Direct: 610-254-7190 Mobile: 610-952-1702 bretd@advancedmobile.com
  20. 20. Metrics Text Message Marketing: Monthly average across dealerships who use Text Message Marketing:  Phone #’s - Mobile ID: 31 (window stickers)  Phone #’s - Keywords: 5 (keyword promotions)
  21. 21. • iPhone & Android APPs • Custom Mobile Websites • Dealer TextChat™ • Custom QR Codes • Text Message Marketing Mobile Suite for Dealers Services:
  22. 22. Custom Mobile Web/TextChat = Performance “The Cars2Go custom mobile web site and Dealer TextChat platform™ from Advanced Mobile are generating great sales value for Keystone Chevrolet. Mobile visitors spend an average of 7 minutes on our custom designed site resulting in significantly more mobile leads than I have experienced from other platforms. The Dealer TextChat solution is a critical piece to our lead generation success and we sell 2 – 3 cars weekly just from this feature alone. Overall, I can attribute an additional 20 – 30 additional sales monthly directly to our new custom mobile site – significantly more than we were generating before we switched.” Jason Mix Internet Director – Keystone Chevrolet jason@keystonechevrolet.com
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