The New Big 3: Instagram, Foursquare, Pinterest

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Social media trends shift so fast, most dealerships can’t keep up, but you don’t have that problem. We’ll cut away the hype and get right to the core of applying surging social media to your dealership’s digital marketing. Beginners and experts alike can benefit from this clarification of these three social services, by getting a basic blueprint of how they fit your business.

Too important to ignore and too complex to research, these “new big 3” social media sites have enticed and confounded dealerships. Our KPA Internet Marketing expertise gives you an intensive look at how they work best in the auto industry. Pinterest, Instagram, Foursquare—The New Big 3 and Your Dealership avoids abstracts by sticking to proven techniques and sound automotive-marketing strategies. Learn about The Importance of Syncing, a tactic critical to social success with Pinterest, and understand why The Visual Web means you tune out from Instagram at your peril. You can count on this hour-long webinar to clue you in, keep your strategy current and command Pinterest, Instagram, and Foursquare to the fullest.

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The New Big 3: Instagram, Foursquare, Pinterest

  1. 1. The New Big 3: Instagram, Foursquare, Pinterest Matthew C. Funk Social Media Marketer September 6, 2012
  2. 2. The New Big 3: Instagram, Foursquare, Pinterest Matthew C. Funk Social Media Marketer September 6, 2012
  3. 3. Copyright 2011 TK Carsites, Inc. All rights reserved. Facebook.com/TKCarsites @TKCarsitesinc TK Carsites Social Networks Chat with us during the Webinar on Facebook and Twitter!
  4. 4. What’s A “Big Three”? • Popular • Relevant • Strategic Doesn’t replace the current big three: Facebook, Twitter, G+
  5. 5. The New Big Three
  6. 6. Bringing the Big 3 to Your Dealership • What? • Why? • Who? • How? • When?
  7. 7. Instagram • What? Social Photos with Filters • Why? Internet = Visual Medium • Who? You + 1 • How? Impulse • When? Now
  8. 8. Instagram: What • Photo Sharing • Used on Mobile • Linked to Facebook, Twitter, Pinterest • Uses filters, locations, hashtags • All at no cost
  9. 9. Instagram: Why • Internet is visual • Personal touch • Ease of use
  10. 10. Instagram: Who • Select yourself or a rep • Appoint a rep in Sales • Car lover, pref. volunteer • Take the 10 to educate them • Test run, then floor it
  11. 11. Instagram: How 1. Download from AppStore/Google Play 2. Sync to Facebook, Twitter, Pinterest 3. Pinstagram 4. Snap shots 5. Hashtag and location
  12. 12. Instagram: When • Now • Operate on Impulse • Quantity, Not Quality • Shows personality and pride in product • Purpose is brand relevance
  13. 13. Foursquare: What • Mobile Check-in • Location Based • Linked to OpenMapGraph • Incentive Driven • Additional Marketing Cost
  14. 14. Foursquare: Why • Mobile Check-ins on the Rise • You’re a Place • Strategic Synergy: Getting them in the Dealership
  15. 15. Foursquare: Who • You and Marketing • Get Service Involved • Best Rep for Feedback • Take the 10 to educate them • Explore Commercial Partnerships • Shout it from the Rooftops
  16. 16. Foursquare: How 1. Download from AppStore/Google Play 2. Claim Your Business 3. Establish Specials 4. Link with Dashboard 5. Involve Existing Marketing
  17. 17. Foursquare: When • 1 Month Prior Event • Operate with Planning • 1 Hour Per Week • Another Marketing Outlet • Purpose Boosts Strategy
  18. 18. Pinterest: What • Social Photo Pinboard • Visual Sharing • Linked to iPhone • Online Browsing • No Additional Cost
  19. 19. Pinterest: Why • Increasing Popularity • Online Showroom • Consumer Affinity • Capturing Buzz • Ahead of the Game
  20. 20. Pinterest: Who • You and Marketing • Get Sales Involved • Best Car Aficionado • Take the 10 to educate them • Feeds to Facebook, Twitter • Plan Around Releases, Events
  21. 21. Pinterest: How 1. Download from AppStore/Google Play 2. Set “Model Boards” 3. Sync to Social 4. Schedule Time to Play 5. Allot Additional Marketing
  22. 22. Pinterest: When • Soon • Use Additional Planning • 1 Hour Per Week • Prime Marketing Outlet • Stay Atop Metrics
  23. 23. Useful Links •Instagram: •http://instagram.com/ •http://help.instagram.com/customer/portal/topics/43527- tips-tricks •Foursquare: •https://foursquare.com/business/merchants/claiming •http://www.poweroffoursquare.com/ •Pinterest: •http://pinterest.com/ •http://www.adweek.com/news/technology/brands- pinning-it-pinterest-138405

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