How to Double Your Lead Volume While
Keeping The Best Quality Leads
Paul Potratz
POTRATZ
Moderator
Becky Ross
Marketing Manager
Office: (303) 228-8753
bross@kpaonline.com
www.DealerWebinars.com Membership
• One-click Registration
• Webinar History
• Exclusive Members Only Content
Presenter
Paul Potratz
President
POTRATZ
paul @ppadv.com
How to Double Your Lead
Volume While Keeping The
Best Quality Leads
Think Differently
3%
Website Chat!
Content Strategy
What Makes a Good
Landing Page?
1. Chat On Page
2. Only One Offer
3. Picture of Person
4. Different Color Text
5. ReTarget...
Content Strategy
Landing Pages
Landing Pages
Merchandise Frontline
ReTargeting
ReTargeting
Types of Retargeting
Site
Search
Contextual
Social
SEGMENT, SEGMENT,
SEGMENT!
Retargeting Strategy
SEM Strategy
SEM Strategy
Facebook Advertising
Facebook Match Ads
R&D Process
R&D Process
R&D Process
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How to Double Your Lead Volume While Keeping The Best Quality Leads

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How to Double Your Lead Volume While Keeping The Best Quality Leads

  1. 1. How to Double Your Lead Volume While Keeping The Best Quality Leads Paul Potratz POTRATZ
  2. 2. Moderator Becky Ross Marketing Manager Office: (303) 228-8753 bross@kpaonline.com
  3. 3. www.DealerWebinars.com Membership • One-click Registration • Webinar History • Exclusive Members Only Content
  4. 4. Presenter Paul Potratz President POTRATZ paul @ppadv.com
  5. 5. How to Double Your Lead Volume While Keeping The Best Quality Leads
  6. 6. Think Differently 3%
  7. 7. Website Chat!
  8. 8. Content Strategy
  9. 9. What Makes a Good Landing Page? 1. Chat On Page 2. Only One Offer 3. Picture of Person 4. Different Color Text 5. ReTargeting Specific 6. No Navigation 7. Bullet Points 8. Testing 9. No Street Address 10. All Options
  10. 10. Content Strategy
  11. 11. Landing Pages
  12. 12. Landing Pages
  13. 13. Merchandise Frontline
  14. 14. ReTargeting
  15. 15. ReTargeting Types of Retargeting Site Search Contextual Social SEGMENT, SEGMENT, SEGMENT!
  16. 16. Retargeting Strategy
  17. 17. SEM Strategy
  18. 18. SEM Strategy
  19. 19. Facebook Advertising
  20. 20. Facebook Match Ads
  21. 21. R&D Process
  22. 22. R&D Process
  23. 23. R&D Process
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