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How Does Facebook Changing its Pages Affect Your Business Page?

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  • 1. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. Presenter: Erin Ryan Social Media Promotional Director
  • 2. Erin Ryan Social Media Promotional Director E-Mail: erin@hasai.com Twitter: www.Twitter.com/TheErinRyan Blogs: www.Socialeyezer.com www.TheErinRyan.com Copyright © 2012 KPA. All rights reserved. www.kpaonline.com.
  • 3. Here is what we will cover… 1. What Exactly Are The Facebook Page Changes? 2. How Do These Changes Affect YOUR Business 3. Why Does Facebook Make So Many Changes To Its Pages? 4. How To Adjust Quicker To The Changes Facebook Makes 5. Why Facebook Changes, Change You. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com.
  • 4. What Exactly Are The Facebook Page Changes? Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. 1. Change is inevitable, even more so with Facebook. As much as we may dislike it, we need to easily adjust to the changes as they come in order to remain relevant to our online community. This can be frustrating as it seems just when we learn the changes, new ones occur. Fortunately we are going to cover the changes that have been made most recently to Facebook Pages. Introducing… The Timeline.
  • 5. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. 1. The Timeline The latest change to Facebook Pages is what is known as the Timeline. Many profiles already have this look, with this similar change many users will over look the important smaller changes that are placed to enhance your relationships. Lets break it down. What Exactly Are The Facebook Page Changes?
  • 6. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. 1. The Timeline The most obvious change is the look of you page. The purpose is to have a timeline, literally that dates back to when your brand first joined Facebook. This makes it easier for your community to be able to see what you have published in the past and gain a stronger perception of your brand. What Exactly Are The Facebook Page Changes?
  • 7. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. 1. The Admin Panel What Exactly Are The Facebook Page Changes?
  • 8. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. 1. The Major Changes What Exactly Are The Facebook Page Changes? At first the changes will feel overwhelming, since a lot of the front- end of your Facebook Page has changed. This can make major changes that can help your business get lost in the shuffle. What Has Changed on YOUR Facebook Page?
  • 9. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. 1. Welcome Page What Exactly Are The Facebook Page Changes? One of the most noticeable changes is the disappearance of the “Welcome Page”.
  • 10. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. 1. Cover Photo What Exactly Are The Facebook Page Changes? Instead of a “welcome page” a “cover photo” has now been added. This removes the disconnection of having separate areas, now the cover photo is where you can show your contact info, latest promotions or image of your dealership. The dimensions 851x315 pixels. Do NOT use this area for advertising, it is against Facebook’s Terms of Service.
  • 11. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. 1. Brand Avatar/Thumbnail What Exactly Are The Facebook Page Changes? As you may have noticed, the dimensions to your pages avatar/thumbnail has changed, they are now 124x125 pixels but can go as wide as 180. No longer can you have long profile pictures, catering to these dimensions are important since it is the face of your company. Remember to click the dropdown to fix the thumbnail size to look professional.
  • 12. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. 1. Info and What Use to be “Tabs” What Exactly Are The Facebook Page Changes? This has now been added to the top of your page for people to easily see it. Edit/Remove Posts & Change Dates You still have the ability to edit and or delete posts that you have on your page, even from years ago. You are now also able to tag the location and change the dates if needed.
  • 13. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. 1. What is NEW with the Admin Panel What Exactly Are The Facebook Page Changes?
  • 14. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. 2. How Do These Changes Affect YOUR Business The changes that have occurred to Facebook Pages is to increase your connection with your audience. Majority of people still want to use e-mail as a resource to communicate, people want to see more about you than what you posted in a day. It is all about connecting, and Facebook has increased your chance of building a history with the public, potential customers and positioned areas so people can quickly and easily gain knowledge about you.
  • 15. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. 3.Why Does Facebook Make So Many Changes To Its Pages? Facebook makes changes to suit audiences, to help businesses to be easily accessed with little to no hassle. Pages are public, therefore people do not have to have a Facebook account to see what your brand is up to, and with Facebook’s SEO, you want to have a friendly, inviting and up-to-date page. Just because your shared material is mostly seen within the newsfeeds on Facebook, does not make your page irrelevant, especially when it comes to search. Change happens because it is necessary.
  • 16. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. 4. How To Adjust Quicker To The Changes Facebook Makes Facebook provided a preview nearly a month prior to its changes to Facebook Pages, they also provided an end date to the old layout. Use this opportunity to gain the upper hand.
  • 17. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. 5. Why Facebook Changes, Change You. When Facebook makes its changes it can enable you to restart your social engines, to put in gear a strategy that is more effective by ramping up its features to best suit you and its common users. Your page as the new timeline is more like a scrapbook, where people can see how you truly interact, how you handle your customers and how you share your knowledge, videos and photos about your Industry, and your brand. Change is hard at first but it is not to fear turn the change into a positive one by revamping your look, your attitude and perhaps the way you service your community online. We can always do better.
  • 18. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. Thank YOU for Watching  And remember, change is good as long as you stay informed.
  • 19. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. LIVE QUESTIONS & ANSWERS
  • 20. Erin Ryan Social Media Promotional Director E-Mail: erin@hasai.com Twitter: www.Twitter.com/TheErinRyan Blogs: www.Socialeyezer.com www.TheErinRyan.com Copyright © 2012 KPA. All rights reserved. www.kpaonline.com.
  • 21. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. http://www.linkedin.com/company/tk-carsites https://twitter.com/tkcarsitesinc Search TK Carsites to Connect on Google + http://facebook.com/tkcarsites www.TKCarsites.com http://youtube.com/automotiveseo
  • 22. Copyright © 2012 KPA. All rights reserved. www.kpaonline.com. http://tkcarsites.com/blog http://soshable.com

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