Google’s Latest Changes: A Dealer’s Guide to Search Success

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Following a successful webinar, JD Rucker expands on how dealers can use the Penguin update to their advantage. This webinar will go over the basics quickly, but spend most of the time on advanced techniques that are being prescribed in order to use the update as a positive rather than get hit with the negative effects.

Even if you have seen this presentation before, come back to get the advanced details you need to begin making changes at your dealership.

Published in: Technology, News & Politics
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Google’s Latest Changes: A Dealer’s Guide to Search Success

  1. 1. Google’s Latest Changes: A Dealer’s Guide to Search Success JD Rucker Director of New Media
  2. 2. Moderator Becky Ross Marketing Manager Office: (303) 228-8753 bross@kpaonline.com
  3. 3. DealerWebinars.com
  4. 4. Presenter JD Rucker Director of New Media Office: (774) 538-9338 jrucker@tkcarsites.com Twitter: @0boy
  5. 5. If you have questions during the presentation, please submit them using the “Questions” feature Questions will be answered at the end of the webinar QUESTIONSQuestions
  6. 6. Facebook.com/TKCarsites @TKCarsitesinc TK Carsites Social Networks
  7. 7. • Why This Guy Matters • Understanding the Recent Changes • Preparing for Tomorrow • Applying an Action Plan • Esoteric Points of Interest on Quality What You’ll Learn Today That’s a lot to cover!
  8. 8. The Frienemy • Who is Matt Cutts? • Google Spam Czar • Passionate • Fair • Smarter than me • Does not hate SEO • Loves quality
  9. 9. The Recent Changes Content Quality Update Feb, 2011-Present Webspam Link Quality April, 2012-Present
  10. 10. Preparing for Tomorrow Content Quality Update Feb, 2011-Present Webspam Link Quality April, 2012-Present
  11. 11. Action Plan: Pages • Build 2+ Quality Pages Per Month • Unique content for the visitor • Quality first, keywords second • Stay compliant but be aggressive • Focus on Cities and Models, unless... • Demonstrate humanity whenever possible and appropriate
  12. 12. Action Plan: Pages
  13. 13. Action Plan: Pages
  14. 14. Action Plan: Pages
  15. 15. Action Plan: Links • Mind the Penguin • Do not get involved with linking schemes (or purchased links) • Blog posts, links from partner companies, and business links • Quality, relevance, diversity, (and don’t forget quality)
  16. 16. Action Plan: Links
  17. 17. Action Plan: Social • If You’re Getting Reviews, Get +1s • Google +1 • Twitter • Facebook • Other social signals: Pinterest, Tumblr, Social News Sites, Foursquare
  18. 18. Action Plan: Social
  19. 19. Getting Esoteric Quality
  20. 20. The SEO Snapshot siteby.tk/seosnap

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