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Beyond the Basics: 7 Idea-Sparking Examples to  Jumpstart Your Facebook Marketing
Beyond the Basics: 7 Idea-Sparking Examples to  Jumpstart Your Facebook Marketing
Beyond the Basics: 7 Idea-Sparking Examples to  Jumpstart Your Facebook Marketing
Beyond the Basics: 7 Idea-Sparking Examples to  Jumpstart Your Facebook Marketing
Beyond the Basics: 7 Idea-Sparking Examples to  Jumpstart Your Facebook Marketing
Beyond the Basics: 7 Idea-Sparking Examples to  Jumpstart Your Facebook Marketing
Beyond the Basics: 7 Idea-Sparking Examples to  Jumpstart Your Facebook Marketing
Beyond the Basics: 7 Idea-Sparking Examples to  Jumpstart Your Facebook Marketing
Beyond the Basics: 7 Idea-Sparking Examples to  Jumpstart Your Facebook Marketing
Beyond the Basics: 7 Idea-Sparking Examples to  Jumpstart Your Facebook Marketing
Beyond the Basics: 7 Idea-Sparking Examples to  Jumpstart Your Facebook Marketing
Beyond the Basics: 7 Idea-Sparking Examples to  Jumpstart Your Facebook Marketing
Beyond the Basics: 7 Idea-Sparking Examples to  Jumpstart Your Facebook Marketing
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Beyond the Basics: 7 Idea-Sparking Examples to Jumpstart Your Facebook Marketing

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  • 1. Facebook JD Rucker Director of New Media December 8, 2011 Beyond the Basics: 7 Idea-Sparking Examples to Jumpstart Your Facebook Marketing
  • 2. Presenter JD Rucker Director of New Media Office: (774) 538-9338 jrucker@tkcarsites.com
  • 3. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. What This Is •Checklist •Brainstorming Tool •Living Document
  • 4. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Prerequisites •Engaged Followers •Basic Understanding of Facebook •Small Budget •Willingness to Succeed
  • 5. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Sharable Photos • Charitable work • The over-allowed trade • “Show your support for…” • _______________ • _______________ Move beyond the “like” or the comment. Get people to “share” your content. They must have a reason and nothing works better than photos.
  • 6. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Best Comments Get a Free Oil Change • “The best part about living in Houston is _____” • “Who’s going to win the National Championship game and what’s the final score? Closest prediction gets AMC movie tickets. • ______________________ • ______________________ • ______________________ Having local or general-interest questions is fine and most are doing it pretty well. Give them incentive to interact directly with your posts. Movie tickets, oil changes, etc. work very well.
  • 7. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. The Fresh Trade Page • Post pictures of a trade as soon as it is received. • Get pictures or videos of the previous owner “saying goodbye”. • Ask for comments, even being so bold as to ask how much the car is worth. • ______________________ • ______________________ Liking and interacting with a Facebook page is about exclusivity and enjoyment. The enjoyment part is easy. Exclusivity is harder. Give them a reason to see something others will not.
  • 8. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Local Business Involvement • Create a coupon page for a local business that’s only accessible by those who like your page. • Be sure to have an extra hoop to jump through… have them post a catchphrase such as “Getting $1 off my Java Chip Mocha at Howie’s Coffee thanks to Wilbur Chevy. • _________________________ • _________________________ • _________________________ Some campaigns happen elsewhere. You can cross- promote with a local restaurant, specialty shop, or anyone who the dealership has (or will have) a relationship with.
  • 9. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Instant Savings from the Service Bay • Post signs for $2 off their oil change or other services for posting on the dealership wall or checking in. • Special coffee? Massage chairs? Tie them into Facebook wall posts. • ______________________ • ______________________ Getting people while they’re waiting for service is the easiest way to get interaction on the page.
  • 10. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. “Show Off Your Purchase” 1st Payment Promo • Contest can be about whoever gets the most unique user comments on their “Just Purchased Pic.” • Don’t forget the limit! • ______________________ • ______________________ • ______________________ • ______________________ • ______________________ • ______________________ Got a bird dog program? Repurpose it! Use Facebook to run new-owner contests during the “excitement phase”.
  • 11. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Sales Contest • Create a point system for Facebook engagement with monthly bonuses. • 5 Points for pictures posted to the wall. • 10 Points for pictures shared by the buyer. • 10 Points for reviews posted to Google Places. Offering a bonus to the sales team tied into Facebook is the ONLY way to get them involved. Period.
  • 12. Tumblr, Facebook, and More The 2012 Automotive Social Media White Paper is Nearly Complete. Reserve Your Free Copy Today! http://siteby.tk/asmwp2012
  • 13. Check out TK on the WEB! Soshable.com Blog.TKCarsites.com Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.

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