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5 Ways to Optimize Video for Search
 

5 Ways to Optimize Video for Search

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    5 Ways to Optimize Video for Search 5 Ways to Optimize Video for Search Presentation Transcript

    • 5 Ways to Optimize Video for Search Erin Ryan Social Media Promotional Director Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
    • TK Carsites, Inc. has been in business for over 9 years with our corporate offices located in Irvine, California. TK specializes in “Automotive Website Development”, “Social Media” and “Search Engine Optimization” with dealerships in all 50 states. We are proud to announce that TK is the only vendor to have won Auto Dealers Monthly’s coveted “Dealers Choice” Award for an unprecedented 6 consecutive years! Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. TK Carsites – Company Profile
    • TK Carsites/Hasai Social Media Promotional Director Email: eryan@tkcarsites.com Twitter: @TheErinRyan Phone: 415. FOR. ERIN Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. PRESENTER
    • Copyright 2011 TK Carsites, Inc. All rights reserved. Facebook.com/TKCarsites @TKCarsitesinc TK Carsites Social Networks Chat with us during the Webinar on Facebook and Twitter!
    • Overview Copyright 2011 TK Carsites, Inc. All rights reserved. 1. Video Titles 2. Video Descriptions 3. Keywords/Tags 4. Sharing Video Content 5. Remember Your Channel
    • Video Titles Copyright 2011 TK Carsites, Inc. All rights reserved. The value of a video title is underestimated. Many businesses forget the SEO factor that needs to be seen within all internet activities and most importantly, that the words used are relevant. No matter what your video social network of choice is, whether it is YouTube, Vimeo etc. The rules remain the same in order for you to optimize your video within search. Keep Your Titles Short and to the Point.
    • Video Titles Copyright 2011 TK Carsites, Inc. All rights reserved. Lets imagine your Dealership is at a convention and has a giveaway. Example: Wrong Title: iPad Giveaway Correct Title: Lebanon Ford’s iPad Giveaway at DD11 Your Dealership is showcasing a vehicle you sell against your competition. Example: Wrong Title: Our Cars are Awesome Correct Title: 5 Reasons the Honda Civic is better than the Ford Focus
    • Video Descriptions Copyright 2011 TK Carsites, Inc. All rights reserved. The description of your videos is your treasure chest. This is where you can unleash a fun and telling short summary of what the video entails. The more descriptive words you use that are relevant to the video and the business, the better. Just remember to keep it short, don’t over do it by placing unnecessary words in your descriptions.
    • Video Descriptions Copyright 2011 TK Carsites, Inc. All rights reserved. Descriptions do not need to be overloaded with every keyword you imagine associates with your business. Example: Wrong Description: We sell 2012 Ford Focus with 0% financing and we are waiting to talk with you. We are located at 1111 Ford Dr. Seattle, Washington 21044 Correct Description: Our Sales Manager, Bob Darren will show you five reasons why you will want to drive a Honda Civic over a Ford Focus. Let us know your reasons why you love a Honda Civic in the comments below. http://HondaCivic.com
    • Keywords/Tags Copyright 2011 TK Carsites, Inc. All rights reserved. Keywords will amplify your video within Search results. Choosing keywords that are relevant to your video and business is the key. However, you do not want to flood your keyword section with too many keywords, 25 or less should be sufficient. Prior to your keywords, choose a category that best suits the video. Many video social networks have an “Auto” category. Keywords to Remember: •Business Name •Business Location • Words describing video • Names of people When adding keywords to YouTube – Do not use commas.
    • Sharing Video Content Copyright 2011 TK Carsites, Inc. All rights reserved. After filling out all information sections provided to you for each video. One of the best ways to optimize video is by sharing it. Use this opportunity to share your videos on Facebook, Twitter and other Social Networks you use for your Dealership. If you have a blog be sure to embed your video onto your blog with a summary of the video and now you have brand new content for your blog, video site and social networks.
    • Remember Your Channel Copyright 2011 TK Carsites, Inc. All rights reserved. http://www.youtube.com/automotiveseo
    • Successful Social Media for Auto Dealers Lebanon Ford Provides a Roadmap for Best Practices Free Download at dealersocial.com FREE Whitepaper Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
    • TK Carsites/Hasai Social Media Promotional Director Email: eryan@tkcarsites.com Twitter: @TheErinRyan Phone: 415. FOR. ERIN www.TKCarsites.com www.Hasai.com Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Connect with Erin!
    • Check out TK on the WEB! Soshable.com Blog.TKCarsites.com Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.