5 Ways to Get More Used Car Leads From Your Classified Ad Posting Strategy


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Posting used inventory on free classified websites is one of the best ways to generate a high amount of used car leads at a low cost. Many dealers are currently posting or have posted their cars on free classified sites. Yet many are generating only a small fraction of the leads they could with a more effective strategy. In this webinar you will learn secrets to boost the amount of ad views and leads from free classified ad postings. In addition, we will cover the following topics:

The most effective times to post
How to price your vehicles to obtain the most phone calls and emails
Ways to prevent your ads from being "Ghosted"

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5 Ways to Get More Used Car Leads From Your Classified Ad Posting Strategy

  1. 1. 5 Ways to Get More Used Car Leads From Your Classified Ad Posting Strategy Craig Creuziger Manager, Business Development Center
  2. 2. Moderator Becky Ross Marketing Manager Office: (303) 228-8753 bross@kpaonline.com
  3. 3. Presenter Craig Creuziger Manager, Business Development Center Office: (303) 228-2383 ccreuziger@kpaonline.com
  4. 4. KPA Survey Results
  5. 5. What is the main reason you are using online classified ads 32% 21% 26% 16% 5% Lowest cost per lead compared to other lead generators We want to have all digital marketing channels covered Online classified ads are very effective to cover local marketing More visitors than autotrader.com and cars.com combined Not using online classified ads
  6. 6. What is your biggest challenge with online classified ads 18% 9% 18% 27% 18% 9% Techical issues such as ghosting (ads don’t show up), flagged ads, blocked IPs Too much effort required scheduling postings evenly during the day and week Too much effort required to create effective ads including images and vehicle details Personnel / it takes way too much time for me to do it myself Lack of tracking and analytics tools through lead reports, ad views, notifications, etcetera Archiving: get a lot of calls on old postings
  7. 7. Free Classified Websites Why do Free classified web sites become popular destinations? • FREE for all users • Community regulated • Do almost anything at no cost • Everyone can participate • Find all different types of products and services
  8. 8. Free Classified Websites Why do Automotive Dealers need to advertise on FREE classified web sites?  FREE advertising!!!!  More visitors than paid automotive classified sites (Autotrader.com & Cars.com)  Target all types of customers – converting shoppers into buyers
  9. 9. Free Classified Websites Statistics on paid and FREE classified websites
  10. 10. What’s the Problem? • Inefficient Process • Flagging • Ghosting • Blocking
  11. 11. Key #1 Don’t post all your inventory at one time.
  12. 12. Key #2 Switch up posting efforts by using different IP addresses
  13. 13. Key # 3 Post during the most optimal days and times
  14. 14. Key # 4 Boost views by creating more effective ads
  15. 15. Key # 5 Utilize automated posting software
  16. 16. Great Reporting Tools Live Market Activity Monitor Software Instant notification of leads