Your SlideShare is downloading. ×
0
5 Ways to Get More Used Car Leads
From Your Classified Ad Posting
Strategy
Craig Creuziger
Manager, Business
Development C...
Moderator
Becky Ross
Marketing Manager
Office: (303) 228-8753
bross@kpaonline.com
Presenter
Craig Creuziger
Manager, Business
Development Center
Office: (303) 228-2383
ccreuziger@kpaonline.com
KPA Survey Results
What is the main reason you are using online
classified ads
32%
21%
26%
16%
5% Lowest cost per lead
compared to other lead...
What is your biggest challenge with online
classified ads
18%
9%
18%
27%
18%
9%
Techical issues such as
ghosting (ads don’...
Free Classified Websites
Why do Free classified web sites become
popular destinations?
• FREE for all users
• Community re...
Free Classified Websites
Why do Automotive Dealers need to advertise
on FREE classified web sites?
 FREE advertising!!!!
...
Free Classified Websites
Statistics on paid and FREE classified websites
What’s the Problem?
• Inefficient Process
• Flagging
• Ghosting
• Blocking
Key #1
Don’t post
all your
inventory at
one time.
Key #2
Switch up
posting efforts
by using
different IP
addresses
Key # 3
Post during
the most
optimal days
and times
Key # 4
Boost views
by creating
more
effective ads
Key # 5
Utilize automated
posting software
Great Reporting Tools
Live Market Activity Monitor Software
Instant notification of leads
Upcoming SlideShare
Loading in...5
×

5 Ways to Get More Used Car Leads From Your Classified Ad Posting Strategy

309

Published on

Posting used inventory on free classified websites is one of the best ways to generate a high amount of used car leads at a low cost. Many dealers are currently posting or have posted their cars on free classified sites. Yet many are generating only a small fraction of the leads they could with a more effective strategy. In this webinar you will learn secrets to boost the amount of ad views and leads from free classified ad postings. In addition, we will cover the following topics:

The most effective times to post
How to price your vehicles to obtain the most phone calls and emails
Ways to prevent your ads from being "Ghosted"

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
309
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "5 Ways to Get More Used Car Leads From Your Classified Ad Posting Strategy"

  1. 1. 5 Ways to Get More Used Car Leads From Your Classified Ad Posting Strategy Craig Creuziger Manager, Business Development Center
  2. 2. Moderator Becky Ross Marketing Manager Office: (303) 228-8753 bross@kpaonline.com
  3. 3. Presenter Craig Creuziger Manager, Business Development Center Office: (303) 228-2383 ccreuziger@kpaonline.com
  4. 4. KPA Survey Results
  5. 5. What is the main reason you are using online classified ads 32% 21% 26% 16% 5% Lowest cost per lead compared to other lead generators We want to have all digital marketing channels covered Online classified ads are very effective to cover local marketing More visitors than autotrader.com and cars.com combined Not using online classified ads
  6. 6. What is your biggest challenge with online classified ads 18% 9% 18% 27% 18% 9% Techical issues such as ghosting (ads don’t show up), flagged ads, blocked IPs Too much effort required scheduling postings evenly during the day and week Too much effort required to create effective ads including images and vehicle details Personnel / it takes way too much time for me to do it myself Lack of tracking and analytics tools through lead reports, ad views, notifications, etcetera Archiving: get a lot of calls on old postings
  7. 7. Free Classified Websites Why do Free classified web sites become popular destinations? • FREE for all users • Community regulated • Do almost anything at no cost • Everyone can participate • Find all different types of products and services
  8. 8. Free Classified Websites Why do Automotive Dealers need to advertise on FREE classified web sites?  FREE advertising!!!!  More visitors than paid automotive classified sites (Autotrader.com & Cars.com)  Target all types of customers – converting shoppers into buyers
  9. 9. Free Classified Websites Statistics on paid and FREE classified websites
  10. 10. What’s the Problem? • Inefficient Process • Flagging • Ghosting • Blocking
  11. 11. Key #1 Don’t post all your inventory at one time.
  12. 12. Key #2 Switch up posting efforts by using different IP addresses
  13. 13. Key # 3 Post during the most optimal days and times
  14. 14. Key # 4 Boost views by creating more effective ads
  15. 15. Key # 5 Utilize automated posting software
  16. 16. Great Reporting Tools Live Market Activity Monitor Software Instant notification of leads
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×