10 Quality Controls for Social and SEO

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10 Quality Controls for Social and SEO

  1. 1. 10 Quality Controls for Social and SEO Matthew C. Funk Social Media Marketer November 9, 2011 Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  2. 2. 10 Quality Controls for Social and SEO Matthew C. Funk Social Media Marketer November 9, 2011
  3. 3. Copyright 2011 TK Carsites, Inc. All rights reserved. Facebook.com/TKCarsites @TKCarsitesinc TK Carsites Social Networks Chat with us during the Webinar on Facebook and Twitter!
  4. 4. 3 Keystones of Quality • User Experience up to Par • Meets Marketing Expectations • Technically Sustainable
  5. 5. User Experience • Clean Look • Highlights Top Services • Easy Functionality • No Dead Space
  6. 6. Marketing Expectations • Solid Sense of ROI • Objectives Clearly Defined • Strategic Priorities • Synergy of Tools
  7. 7. Technically Sustainable • Can You Run It In-House? • Do You Control It, Even Third-Party? • Do You Manage Who Runs It? • Do You Plan For Friction?
  8. 8. 10 Critical Quality Controls 1.Empty Pages 2.Color 3.Movement 4.Dead Links 5.Social Links 6.Keywords 7.Clutter 8.Empty Fields 9.Geo-Location 10.Conversion
  9. 9. Empty Pages Empty Pages = Broken Site in the Minds of the Consumer
  10. 10. Color Nothing appears more unprofessional than clashing color
  11. 11. Too Much Movement Don’t distract the consumer—attract the consumer
  12. 12. Dead Links The best weapon Bounce has is your Dead Links
  13. 13. Social Links Social Links: 5 Core Questions—Why, What, Where, How and When
  14. 14. Keywords Your SEO is in Your Hands Too
  15. 15. Clutter Convenience: It’s About Freedom from Choice, Not Freedom of Choice
  16. 16. Empty Fields Fields are the Search Engine’s Best Friend
  17. 17. Geo-Location To Get Them in the Door, Show Them Where It Is
  18. 18. Conversion The Ultimate Objective: Always Mind Your Click-Throughs
  19. 19. Successful Social Media for Auto Dealers Lebanon Ford Provides a Roadmap for Best Practices Free Download at dealersocial.com FREE Whitepaper Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
  20. 20. TK Carsites Email: mfunk@tkcarsites.com Twitter: @m_c_funk 20 Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Connect with Matthew!
  21. 21. Check out TK on the WEB! Soshable.com Blog.TKCarsites.com Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.

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