How to Email, Exchange, and Re-Target Using the Facebook Platform

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Follow your clients through Social, Website, and Video to dominate your digital footprint.
How to leverage your email database to build custom audiences in order to send relevant call to actions. Drive more visitors to your website, retarget visitors through website portals and using Facebook Retargeting. Post your video on YouTube and target zones and audiences using YouTube Pre-Roll.

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How to Email, Exchange, and Re-Target Using the Facebook Platform

  1. 1. Sean V. Bradley • Founder & CEO, • Dealer Synergy • (866) 432-3555 • seanb@dealersynergy.com
  2. 2. - The Power of “Synergy” - The Value of an Internet Sales 20 Group - The Reality of a 20 Group Composite - The “4P” Philosophy - The Tactical Strategy - Point of Diminishing Return… - How to Conquest (CRUSH) Your Competition with Surgical Precision & Veracity How to Grow Your Internet Department
  3. 3. Syn-er-gy (noun) Synergy is defined as: Two or more agents that come together are greater than their individual effect
  4. 4. Interdependence, a Better Way, a Higher Way
  5. 5. Benchmark Composite
  6. 6. The 4P Philosophy An Internet Department is made or broken, maximized or underutilized in 4 key areas The 4 P’s PRODUCTS PEOPLE PROCESS PROMOTIONS
  7. 7. An Internet Department is made or broken, maximized or underutilized in 4 key areas
  8. 8. Products (Resources) • CRM / ILM • Website • Call Monitoring Tool • Inventory Pricing Tool • Telephones, cell phones, head sets • Templates, Scripts, Word Tracks, Objections / Rebuttals • Hardware • Computers, Ipads, Laptops etc… • Video Production Equipment • Video / Digital Cameras
  9. 9. People • Assessments of current Staff • Profiling, Recruiting, Screening Interviewing, Hiring • Job Descriptions • Pay Plans: Salary, Commissions, Bonuses, Incentives etc… • Schedules • Goal Planning, Projecting, Forecasting • Training, Training, Training • Personnel Development • Motivation, Inspiration, Leadership • Tracking / Accountability • Coaching, Mentoring • Support
  10. 10. Process • Outbound / Inbound Phone Call Process • Outbound / Inbound Email Process • Follow up Process • Engagement Process • How To PROPERLY Qualify a Prospect & Identify wants, wishes, expectations • *** How to EXCEED expectations with a Value Package Proposition (Why Buy From Us) • Objections / Rebuttals • How to Handle PRICE, Availability, Credit, No Phone #, “Email ONLY”, Difficult People etc… How to Handle ALL “What Ifs” • Reviews / Testimonials • Tracking, Reporting, • ** Management is a whole other Power Point
  11. 11. Promotions • How to DOMINATE “Googleopoly” • Onsite / Off Sites SEO • Video Search Engine Optimization • Video Pre-Roll • Social Media & Social Search Engine Optimization • Reputation Management & Reputation Optimization • Focus Sites / Micro Sites • Pay Per Click (SEM) • Retargeting • Cross Promotional Marketing • OEM Leads • 3rd Party Leads • Online Classifieds • EZ Referrals
  12. 12. TACTICAL STRATEGY How to DOMINATE THE COMPETITION
  13. 13. Point of diminishing return
  14. 14. ExpAND Your pma or start to conquest
  15. 15. Thank You Sean V. Bradley

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