Your SlideShare is downloading. ×
How to Email, Exchange, and Re-Target Using Facebook Platform
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How to Email, Exchange, and Re-Target Using Facebook Platform

91
views

Published on

How to leverage your email database to build custom audiences in order to send relevant call to actions. Drive more visitors to your website, retarget visitors through website portals and using …

How to leverage your email database to build custom audiences in order to send relevant call to actions. Drive more visitors to your website, retarget visitors through website portals and using Facebook Retargeting. Post your video on YouTube and target zones and audiences using YouTube Pre-Roll.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
91
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How to Email, Exchange, and Re-Target Using Facebook Platform George Magda Vice President of National Accounts, Herman Advertising
  • 2. Moderator Becky Ross Marketing Manager Office: (303) 228-8753 bross@kpaonline.com
  • 3. Presenter George Magda Vice President of National Accounts, Herman Advertising
  • 4. Questions • If you have questions during the presentation, please submit them using the “Questions” feature • Questions will be answered at the end of the webinar
  • 5. Challenges • What to post • Don’t have enough fans • Low engagement • Ghost Fans from previous Facebook Manager/Partner
  • 6. Facebook is Powerful
  • 7. 405
  • 8. Facebook • Email • Fan Creation • Fan Utilization • Fan Marketing
  • 9. Fan Creation, Fan Utilization and Fan Marketing.
  • 10. First we need an audience?
  • 11. HOW MANY PROSPECTS Email Database
  • 12. Are You Using FB Exchange/Re-Targeting
  • 13. LEVERAGING SOCIAL/EMAIL Sharing Traditional
  • 14. What Drove Visitors • Facebook Campaign Reached Each Facebook Hendrick Client 70 times in December
  • 15. • Goals? – What Number of Fans do You want to generate? • Is the Size relevant…we will find out more in just a second. – What is size your Email Database(number of emails) – Who is pushing traditional media specials on Social?
  • 16. HOW MANY DO YOU HAVE? Emails
  • 17. How Many email Blast Per month to your entire database? 2, 3, 5 or 70+
  • 18. Fan Creation
  • 19. ?
  • 20. IS MARKETING TO MY CUSTOM AUDIENCE FREE? NO Is Power Editor Free? Yes
  • 21. Fan Utilization
  • 22. Put Up Cool Stuff
  • 23. Benchmark
  • 24. Recap of Campaign • Over 2,000 Fans Generated • Used Facebook Offer (N/C at the Time) • Spent $15 on Promoted Post • Captured new fans to makert to on Facebook, Email and Custom FB Audience
  • 25. Campaign with Custom Audience • In less than 30 days • Over 3,000 Fans Generated • All Local Fans • Via Contest
  • 26. Grow Your Fanbase
  • 27. What do we do when we need to push the needle for sales?
  • 28. Growth of Facebook Fans in December
  • 29. Facebook Referral Analytics
  • 30. Build it they will come? We built these landing pages, drove traffic via video, search and social media. In the 5 days, they became the top 20 list of traffic referral pages.
  • 31. In Page Analytics Results Clicking through to A6 Inventory was #1 Action
  • 32. What’s Next?
  • 33. Got a Question? Ask our Expert!
  • 34. Contact Information www.kpaonline.com Becky Ross bross@kpaonline.com 866-356-1735