How to Email, Exchange, and Re-Target Using Facebook Platform

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How to leverage your email database to build custom audiences in order to send relevant call to actions. Drive more visitors to your website, retarget visitors through website portals and using Facebook Retargeting. Post your video on YouTube and target zones and audiences using YouTube Pre-Roll.

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How to Email, Exchange, and Re-Target Using Facebook Platform

  1. 1. How to Email, Exchange, and Re-Target Using Facebook Platform George Magda Vice President of National Accounts, Herman Advertising
  2. 2. Moderator Becky Ross Marketing Manager Office: (303) 228-8753 bross@kpaonline.com
  3. 3. Presenter George Magda Vice President of National Accounts, Herman Advertising
  4. 4. Questions • If you have questions during the presentation, please submit them using the “Questions” feature • Questions will be answered at the end of the webinar
  5. 5. Challenges • What to post • Don’t have enough fans • Low engagement • Ghost Fans from previous Facebook Manager/Partner
  6. 6. Facebook is Powerful
  7. 7. 405
  8. 8. Facebook • Email • Fan Creation • Fan Utilization • Fan Marketing
  9. 9. Fan Creation, Fan Utilization and Fan Marketing.
  10. 10. First we need an audience?
  11. 11. HOW MANY PROSPECTS Email Database
  12. 12. Are You Using FB Exchange/Re-Targeting
  13. 13. LEVERAGING SOCIAL/EMAIL Sharing Traditional
  14. 14. What Drove Visitors • Facebook Campaign Reached Each Facebook Hendrick Client 70 times in December
  15. 15. • Goals? – What Number of Fans do You want to generate? • Is the Size relevant…we will find out more in just a second. – What is size your Email Database(number of emails) – Who is pushing traditional media specials on Social?
  16. 16. HOW MANY DO YOU HAVE? Emails
  17. 17. How Many email Blast Per month to your entire database? 2, 3, 5 or 70+
  18. 18. Fan Creation
  19. 19. ?
  20. 20. IS MARKETING TO MY CUSTOM AUDIENCE FREE? NO Is Power Editor Free? Yes
  21. 21. Fan Utilization
  22. 22. Put Up Cool Stuff
  23. 23. Benchmark
  24. 24. Recap of Campaign • Over 2,000 Fans Generated • Used Facebook Offer (N/C at the Time) • Spent $15 on Promoted Post • Captured new fans to makert to on Facebook, Email and Custom FB Audience
  25. 25. Campaign with Custom Audience • In less than 30 days • Over 3,000 Fans Generated • All Local Fans • Via Contest
  26. 26. Grow Your Fanbase
  27. 27. What do we do when we need to push the needle for sales?
  28. 28. Growth of Facebook Fans in December
  29. 29. Facebook Referral Analytics
  30. 30. Build it they will come? We built these landing pages, drove traffic via video, search and social media. In the 5 days, they became the top 20 list of traffic referral pages.
  31. 31. In Page Analytics Results Clicking through to A6 Inventory was #1 Action
  32. 32. What’s Next?
  33. 33. Got a Question? Ask our Expert!
  34. 34. Contact Information www.kpaonline.com Becky Ross bross@kpaonline.com 866-356-1735

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