How to Create Content That Ranks

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Learn how to easily write content to get your site the best rankings.
How to write simple, yet effective content that Google finds useful, accessible, and relevant for any given keyword. By utilizing tested tactics from keyword emphasis to micro formatting, these tips will obtain positive, and lasting, rankings for your websites.

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How to Create Content That Ranks

  1. 1. How to Create Content that Ranks Helpful Links: Google Content Submit: http://www.google.com/submityourcontent/website-owner/ Google Guidance on Building a Quality Site http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high- quality.html Content Readability http://www.online-utility.org/english/readability_test_and_improve.jsp Micro Formatting from Schema http://schema.org/docs/gs.html Content Structure Example http://zaknicola.wordpress.com/2007/09/29/content-writing-advice/
  2. 2. Moderator Becky Ross Marketing Manager (303) 228-8753 bross@kpaonline.com
  3. 3. Zak Nicola – Elite SEO Analyst Search Marketer since 2006 Varied background experience from Real Estate to Software on an international scale • Content Creation • Large Site Architecture • Strategic Link Profile • Brand Management • Competition Analysis • UI Improvement (949) 440-1799 - Linkedin.com/in/zaknicola - Twitter.com/zaknicola
  4. 4. Zak Nicola – Elite SEO Analyst Search Marketer since 2006 Varied background experience from Real Estate to Software on an international scale • Content Creation • Large Site Architecture • Strategic Link Profile • Brand Management • Competition Analysis • UI Improvement (949) 440-1799 - Linkedin.com/in/zaknicola - Twitter.com/zaknicola
  5. 5. Writing Content that Ranks! What causes a website to rank?
  6. 6. Writing Content that Ranks! What causes a website to rank?
  7. 7. Writing Content that Ranks! What causes a website to rank? Not this guy!
  8. 8. What causes a website to rank? There are three outlining factors
  9. 9. What causes a website to rank? 1. On Page Factors
  10. 10. What causes a website to rank? 1. On Page Factors 2. Off Page Factors
  11. 11. What causes a website to rank? 1. On Page Factors 2. Off Page Factors 3. Site Architecture
  12. 12. On Page Factors 1. Content
  13. 13. On Page Factors 1. Content 2. Internal Anchor Text
  14. 14. On Page Factors 1. Content 2. Internal Anchor Text 3. Media
  15. 15. Content Content Content!
  16. 16. Content Content Content! (This is not Content)
  17. 17. What Makes Good Content? 1. Unique Information
  18. 18. What Makes Good Content? 1. Unique Information 2. Good Content Structure
  19. 19. What Makes Good Content? 1. Unique Information 2. Good Content Structure 3. Widely Accessible
  20. 20. Planning for Success 1. Decide what query to answer 2. Plan the structure of the content 3. Brainstorm additional phrases
  21. 21. Deciding What Query to Answer Google Suggestions: San Antonia Acura mdx
  22. 22. URL and Title Should be Similar Keyword placement should show naturally Exact match phrase should be in first and last paragraph at the very least Planning the Structure of the Content
  23. 23. Brainstorm Addition Phrases Denver Toyota Dealer Toyota Dealer in Denver Toyota Dealership in Denver Denver Toyota Dealership New Toyota cars for sale Toyota cars in Denver
  24. 24. How do I get my good content to rank? Be a resource for the query
  25. 25. How do I get my good content to rank? Be a resource for the query Use phrase emphasis
  26. 26. How do I get my good content to rank? Be a resource for the query Use phrase emphasis Phrase variation over redundancy
  27. 27. How do I get my good content to rank? Be a resource for the query Use phrase emphasis Phrase variation over redundancy Properly link to the page internally
  28. 28. How do I get my good content to rank? Be a resource for the query Use phrase emphasis Phrase variation over redundancy Properly link to the page internally Share the page socially
  29. 29. Technical Additions to Content 1. Micro data from Schema.org 2. Proper use of header tags in HTML 3. Alt text for your images on page 4. Rich anchor text links to internal pages

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