Go From Zero to Hero with Simple Processes and Metrics
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Go From Zero to Hero with Simple Processes and Metrics

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Find out how dealerships have stepped up their game to Own the Phone. ...

Find out how dealerships have stepped up their game to Own the Phone.
As automotive marketing progresses at lightning speed, phone processes are often overlooked and under invested. It’s not just slick word tracks and savvy sales tactics though. In this webinar, Mike Haeg will cover simple phone processes that have enabled average dealerships to become top performers and Own the Phone every single day. We’ll discuss the metrics that truly empower Sales Agents and Managers to gauge phone performance and never miss another opportunity. When every phone lead is valuable, why not Own the Phone?

Imagine three unique phone calls come into your dealership:

The first has a great conversation about a specific vehicle and is told “Let me go touch the car and call you back.” He never hears back.
The next caller is eager to talk but not sure a best time to come in. “I’ll try to stop by this weekend” turns into a no show.
The third receives a friendly invitation to visit the dealership that evening. Before that time, a quick call confirms the appointment. The caller arrives promptly and drives away in a new car!

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Go From Zero to Hero with Simple Processes and Metrics Go From Zero to Hero with Simple Processes and Metrics Presentation Transcript

  • Go from Zero to Hero with Simple Phone Processes and Metrics Mike Haeg Century Interactive
  • Moderator Becky Ross Marketing Manager Office: (303) 228-8753 bross@kpaonline.com
  • Presenter Mike Haeg Director of Automotive Business Development mike@centuryinteractive.com 214-613-1170
  • 1. Are inbound calls reaching someone who can help? 2. Appointment Requests 3. Promised Follow Ups 4. Outbound Connection Rates
  • 1. Are inbound calls reaching someone who can help? 2. Appointment Requests 3. Promised Follow Ups 4. Outbound Connection Rates
  • “Is there something that I can help you with?”
  • 1. Are inbound calls reaching someone who can help? 2. Appointment Requests 3. Promised Follow Ups 4. Outbound Connection Rates
  • 88%
  • 1. Are inbound calls reaching someone who can help? 2. Appointment Requests 3. Promised Follow Ups 4. Outbound Connection Rates
  • 1. When we say we will 2. When we set a “Soft” appointment 3. When we have an upcoming “Hard” appointment
  • 1. Are inbound calls reaching someone who can help? 2. Appointment Requests 3. Promised Follow Ups 4. Outbound Connection Rates
  • 100 20 10 5
  • 200 40 20 10
  • 14%
  • 200 50 25 13 7 Live Conversations! The metric that matters!
  • 1. Work smarter – Not harder 2. Use a tracking line for caller ID
  • 1. Are inbound calls reaching someone who can help? 2. Appointment Requests 3. Promised Follow Ups 4. Outbound Connection Rates
  • Mike Haeg Century Interactive Director of Automotive Business Development mike@centuryinteractive 214-613-1170
  • Federal law allows the recording of a telephone call with the consent of at least one party to the call. This means that if an individual places, receives, or joins a call, that individual may record the call without giving any warning or notice and may later make use of the recording. 12 states require the consent of all parties to record a telephone conversation - these are referred to as "Two-party consent states". California Massachusetts Connecticut Michigan Delaware Montana Florida New Hampshire Illinois Pennsylvania Maryland Washington To satisfy notification requirements, it is common for companies to include a short disclaimer at the beginning of a phone conversation. When calling customer service centers, you'll frequently hear a recorded announcement that says something to the effect of "This call may be monitored for quality assurance purposes."