7 Necessities of a Good Website
Matthew C. Funk
Social Media Marketer
September 27, 2013
7 Necessities of a Good Website
Matthew C. Funk
Social Media Marketer
September 27, 2013
If you have questions during
the presentation, please
submit them using the
“Questions” feature
Questions will be answered...
Copyright 2011 TK Carsites, Inc. All rights reserved.
Facebook.com/TKCarsites @TKCarsitesinc
TK Carsites Social Networks
C...
3 Principles of Web Design
• Clean is Key
• More Baffle, More Bounce
• Think Many Paths
Clean is Key
• Limited Colors
• Clear Function
• Reactive User Interface
• Neat, Not Noisy
More Baffle, More Bounce
• Use Drop-Downs
• Limit Activity
• Sort Your Options
• Choices = Confusion
Think Many Paths
• One Topic
• Lead to Another
• Then Around
• Then Home
7 Necessites of a Good Website
1. No Clutter Home Page
2. Multiple Pages
3. Quality Contact Info
4. Solid Color Scheme
5. ...
No Clutter Home Page
•Short Content
•Crisp Images
•Clear Meaning
•Calls to Action
•Limited Activity
Multiple Pages
•Drop-Downs, Not Lists
•Categories are Key
•More Support
•Weave All Together
•P5 Synergy
Quality Contact Info
•Above Fold
•In Header
•In SEO
•Phone Number
•Social
Solid Color Scheme
•On Brand
•Familiarity is Key
•Take Advantage
•Simple and Clean
•High-Line Templates
Represent Your Persona
•Local Market Area
•Stick with Brand
• Header
• Logo
• Social
Mind Your URLs
•Stick with Business Units:
• New
• Used
• Service
• Finance
• About
•Name+Business Unit
•More URLs=More Bu...
Be a Work in Progress
•Never Perfect
•Always Better
•Constant Change
•Schedule Change
•Improve, Not Invent
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
Got a Question? Ask our Expert!
TK Carsites
Email: mfunk@tkcarsites.com
Twitter: @m_c_funk
18
Copyright © 2011 TK Carsites. All rights reserved. www.tkcar...
Check out TK on the WEB!
Soshable.com
Blog.TKCarsites.com
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsite...
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  • Well that’s all folks. Now time for some Q & A. Eliana, do we have any questions I can answer?
  • 7 Necessities of a Good Website

    1. 1. 7 Necessities of a Good Website Matthew C. Funk Social Media Marketer September 27, 2013
    2. 2. 7 Necessities of a Good Website Matthew C. Funk Social Media Marketer September 27, 2013
    3. 3. If you have questions during the presentation, please submit them using the “Questions” feature Questions will be answered at the end of the webinar Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. QUESTIONS
    4. 4. Copyright 2011 TK Carsites, Inc. All rights reserved. Facebook.com/TKCarsites @TKCarsitesinc TK Carsites Social Networks Chat with us during the Webinar on Facebook and Twitter!
    5. 5. 3 Principles of Web Design • Clean is Key • More Baffle, More Bounce • Think Many Paths
    6. 6. Clean is Key • Limited Colors • Clear Function • Reactive User Interface • Neat, Not Noisy
    7. 7. More Baffle, More Bounce • Use Drop-Downs • Limit Activity • Sort Your Options • Choices = Confusion
    8. 8. Think Many Paths • One Topic • Lead to Another • Then Around • Then Home
    9. 9. 7 Necessites of a Good Website 1. No Clutter Home Page 2. Multiple Pages 3. Quality Contact Info 4. Solid Color Scheme 5. Represent Your Persona 6. Mind Your URLs 7. Be a Work in Progress
    10. 10. No Clutter Home Page •Short Content •Crisp Images •Clear Meaning •Calls to Action •Limited Activity
    11. 11. Multiple Pages •Drop-Downs, Not Lists •Categories are Key •More Support •Weave All Together •P5 Synergy
    12. 12. Quality Contact Info •Above Fold •In Header •In SEO •Phone Number •Social
    13. 13. Solid Color Scheme •On Brand •Familiarity is Key •Take Advantage •Simple and Clean •High-Line Templates
    14. 14. Represent Your Persona •Local Market Area •Stick with Brand • Header • Logo • Social
    15. 15. Mind Your URLs •Stick with Business Units: • New • Used • Service • Finance • About •Name+Business Unit •More URLs=More Business
    16. 16. Be a Work in Progress •Never Perfect •Always Better •Constant Change •Schedule Change •Improve, Not Invent
    17. 17. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Got a Question? Ask our Expert!
    18. 18. TK Carsites Email: mfunk@tkcarsites.com Twitter: @m_c_funk 18 Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Connect with Matthew!
    19. 19. Check out TK on the WEB! Soshable.com Blog.TKCarsites.com Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
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