4 Tactics to Online Video Supremacy

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  • Thanks Eliana and Thank you everyone for sharing this hour with me as we explore 4 tactics to Online Video Supremacy! For those of you not familiar with TK carsites we have been in business for over 9 years. Our home office is based out of Orange California but I am out here in the east coast office in Philadelphia. TK specialize in Automotive Websites, Search engine optimization and social media.And for more information please be sure to visit our website at www.tkcarsites.com
  • And now on to our WebinarToday's webinar topics include
  • *We all know that video appeals to both our audio and visual senses*I know you don’t here this often guys but size and age don’t matter. unlike traditional website SEO where number of pages, age and links make a huge impact. With video it doesnt matter! *This results in an equal playing ground for new or smaller websites, plus your videos are 53% more likely to appear on the first page due to Google blended search.Let me explain how a recent study came up with the number of 53%. for the keywords for which Google offers video results, it found an average of 16,000 videos vying to appear on results pages containing an average of 1.5 video results –so that gives each video about an 11,000-to-1 chance of making it onto the first page of results. By comparison, there were an average of 4.7 million text pages competing for a place on the results pages with an average of just 9.4 text results -- giving each text page about a 500,000-to-1 chance of appearing on the first page of results.
  • So now that I have completely confused you with numbers I hope you still agree it’s a good idea to have video. Lets talk about how to make it work for you dealership. For a quality video you need to have a plan of attack.First decide what type of video you want to create a few examples are
  • Next you have to set your goals. It could be to *
  • Now that you have your goals its time to story board your video * Pick your topic: a few slides ago I gave you a list so pick one and get startedChose your background: Logo etcsWrite a script: even if you don’t write it word for word at least jot down some talking points. And never ever write a script for a testimonial but you can ask lead in questions like where are you from, what made you buy from us today. You can then use their answers for ideas on what to optimize their video for.
  • Next you have to decide on your videos call to action. Just like sales 101 . You need to ask for the sale! So what do you want them to do after they watch the video? It could be to *
  • Now that you have your video planed out it is important to record a quality video. It always best to use a production company but if it is not in the budget here are some tips to record quality video yourself. First set the scene for your videoTripod swivel
  • And remember to pay attention to lighting Front of a window: Even if your dealer principal thinks he is god do not shoot his bio in front of a window it is never good to have a halo effect or be surrounded by a bright lightAvoid creating shadows: nobody want to have dark shadows under their eyes. Its never flattering to look like racoon. A good rule of thumb is if you can make shadow puppets on the wall you may want to check you lightingAvoid harsh lighting: Even know its cool to be a vampire these days its never good to looked washed and pasty so use warm lights
  • Lets talk a little about camera angles. A Low-Angle Shot is done by putting the camera below an individual, pointing up. This gives the person on camera an essence of power and strength. These shots are great for video bios on the GM or Dealer Principal. The High-Angle Shot is the exact opposite of the low angle shot, with the camera above the person, pointing down. This shot makes the character look less intimidating and is perfect for salesperson video bios, By the way this is my favorite angle because it makes you look thinner!.
  • ¾ shot testimonials expressions both face and hand gesturesWide angle shot: Video walk around/ video toursClose up: How to videos
  • And always remember to record quality audio! It is frustrating to take the time to watch a video but not be able to hear it soDo a sound check: And not just testing 123, give it a good 20 second trialRemove background noise: no humming refrigerators , beeping horns or salesperson banter
  • Now that you have your raw footage its time to edit . There are a lot of free editing tools you can download and some that are already pre loaded on your computer. So make sure you add*Fade in and outs to avoid harsh video starts*Ad watermarks and logos to your video to stay top of mind* And bookend are great to ad to the beginning and end of your video. They can include your logo website address and contact info. For those of you who don’t have expensive software you can create your bookend in power point, save as a picture and add it easily to the beginning and end of your videos!
  • So you have this great video. Now what. You can start by uploading your video to You Tube
  • *Remember when uploading to youtube *If you would like to know more detail about optimizing your videos on you tube you can check out JDs webinar on TK’s Vimeo page
  • A few additional free sites to post video are
  • After you have loaded the video its time to promote it! You can
  • It is always great to upload your video to youtube because lets face it youtube is the #2 search engine but it is kind of like sending people to a manufacture site. When people are on youtube they can look at other dealers or even worse watch Simpsons cartoons. So it is imperative to optimize videos on YOUR own website! Start by *
  • This is important
  • And make sure you Create a video sitemap on your site, so Google knows where to find your video content
  • So Whether your video is optimized on your website or off, everyone's goal is to have a viral video. *
  • I hope everyone enjoyed the information I share today in this webinar we covered *

Transcript

  • 1. 4 Tactics to Online Video Supremacy FORGET THE FLUFF AND SELL SOME STUFF! Jeneen Arnao, VP East Coast Sales, May 26, 2010 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
  • 2. 4 Tactics to Online Video Supremacy FORGET THE FLUFF AND SELL SOME STUFF! Jeneen Arnao, VP East Coast Sales, May 26, 2010 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
  • 3. Jeneen Arnao VP of East Coast Sales TK Carsites, Inc. JArnao@tkcarsites.com 714.937.1239 ext. 310 PRESENTER Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.3
  • 4. • If you have questions during the presentation, please submit them using the “Questions” feature • Questions will be answered at the end of the webinar QUESTIONS Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.4
  • 5. TK CARSITES – COMPANY PROFILE TK Carsites, Inc. has been in business for over 9 years with our corporate offices located in Orange, California. TK specializes in “Automotive Website Development”, “Search Engine Optimization” and “Social Media” with dealerships in all 50 states. We are proud to announce that TK Carsites is the only vendor to have won Auto Dealers Monthly’s coveted “Dealers Choice” Award for an unprecedented 6 consecutive years! 5 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
  • 6. Webinar Topics Topics that will be covered today Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. •Questions •Why Video •4 Tactics to Online Video Supremacy •Viral Videos
  • 7. 7 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com Why Video •Appeals to both Audio and Visual Senses •Size and Age DO NOT Matter •Video is 53% more likely to appear on the first page Blended Search is the practice in which search engines display videos, images, news stories, maps, and other types of results alongside their standard search result.
  • 8. Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. #1 Have a Plan of Attack Decide What Type of Video You Want to Create •How-to Videos •Video Walk Arounds •Cross-brand Marketing •Employee Bios •Customer Testimonials
  • 9. 9 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. #1 Have a Plan of Attack Set Your Video Goals •Increase brand or dealership awareness •Increase “direct traffic” to your dealership website •Grow your YouTube Channel •Enhance your Social Media pages and Blogs •Build inbound links into your website •Develop Viral Marketing Videos
  • 10. 10 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Story board Your Video •Pick your topic •Write a script #1 Have a Plan of Attack •Choose your background •Keep it less the 4 minutes
  • 11. 11 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Decide on your video’s call-to-action •Take a Test Drive #1 Have a Plan of Attack •Subscribe to our blog or newsletter •Friend us on Facebook
  • 12. #2 Record A Quality Video 12 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Set the Scene for Your Video •“Set your Stage.” Use a tripod and make sure it’s level! •Check your background: get rid of trash, stacks of papers, coffee mugs, etc.
  • 13. #2 Record A Quality Video 13 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Pay Attention to Lighting •Don’t shoot video in front of a window •Avoid creating shadows •Avoid harsh light •Natural light is best
  • 14. #2 Record a Quality Video 14 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Use the Correct Camera Angle •Low-Angle Shot: •High-Angle Shot:
  • 15. 15 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. #2 Record a Quality Video Use the Correct Camera Angle (continued) •¾ Shot •Wide Angle Shot: •Close Up
  • 16. #2 Record A Quality Video 16 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Record Quality Audio •Always do a sound check before you begin recording final video •Remove as much background noises as possible •Avoid recording in open rooms with tile
  • 17. #2 Record A Quality Video 17 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. •Fade-In/Fade-Outs •Watermarks/ logos •Bookends Use Video Editing Tools
  • 18. #3 Off Site Video Optimization 18 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Upload your video to YouTube •Disadvantage: anyone who clicks on a YouTube result will be taken to YouTube Factoid: Twenty-four hours of video are uploaded to YouTube every 60 seconds! •Advantage: 100% guaranteed to be indexed into Google’s search engine
  • 19. #3 Off Site Video Optimization Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. 4. Save and publish! 1. Enter as much information about your video as possible in the relevant fields (including Title, Description, Tags, and Category). The more information you include, the easier it is for users to find your video! 3. Add an intriguing title and add tags that folks might use to search for a video like yours. 2. Add a URL linking to your website at the beginning of the video description, followed by a sentence or two about your video. Uploading Video to YouTube For More Information Check out http://www.tkcarsites.com/seo-webinars
  • 20. 20 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Additional FREE Sites to Post Video •Daily Motion •BrightCove #3 Off Site Video Optimization •Google Video •Photo Bucket •MySpace
  • 21. #3 Off Site Video Optimization 21 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Promote Your Video •Embed the video in a blog •Tweet a link to that blog post on Twitter •Embed a YouTube video to your Facebook Page •Embedded the Video on your dealership Website •Embedded the Video on your dealership Website •Email! Email! Email!
  • 22. 22 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. #4 On Site Video Optimization •Embed Video on relevant text pages on your site.
  • 23. 23 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. #4 On Site Video Optimization •The text on your website pages will help the search engines figure out what your videos are about.
  • 24. 24 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. #4 On Site Video Optimization •Google likes it when the title tags of the page matches the title of the video. If done properly Google will give it a higher rank!
  • 25. 25 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. #4 On Site Video Optimization Create a video sitemap on your site, so Google knows where to find your video content
  • 26. 26 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Google: Chevy Cobalt Memphis #4 On Site Video Optimization The Results
  • 27. 27 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Viral Video A Viral Video is one that becomes popular through the process of internet sharing, typically through video sharing websites and or email.
  • 28. Summary …in a nutshell Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com. Video is a great way to boost SEO Quickly Short and Long term benefits of video. It is important to produce a quality video You can use video on or off your website
  • 29. FREE CONSULTING TIME!!! 29 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
  • 30. CONTACT INFORMATION A link to the recorded webinar and presentation slides will be emailed to you within 24 hours along with your local representative’s contact information. www.tkcarsites.com jarnao@tkcarsites.com 856.226.3286 ext. 280 30 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.
  • 31. Proven Internet Marketing for Fixed Ops Strategies to make your Fixed Ops more profitable Andrew Fidelman, Dealer Advocate Leader, June 2, 2010 Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com.