10 Ideas for Opening Your Next Blog Post

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  • Well that’s all folks. Now time for some Q & A. Eliana, do we have any questions I can answer?
  • 10 Ideas for Opening Your Next Blog Post

    1. 1. 10 Ideas for Opening Your Next Blog Post Matthew Funk Social Media Marketer September 27, 2013
    2. 2. 10 Ideas for Opening Your Next Blog Post Matthew Funk Social Media Marketer September 27, 2013
    3. 3. TK Carsites, Inc. has been in business for over 9 years with our corporate offices located in Irvine, California. TK specializes in “Automotive Website Development”, “Social Media” and “Search Engine Optimization” with dealerships in all 50 states. We are proud to announce that TK is the only vendor to have won Auto Dealers Monthly’s coveted “Dealers Choice” Award for an unprecedented 6 consecutive years! 3 Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. TK Carsites – Company Profile
    4. 4. TK Carsites Email: mfunk@tkcarsites.com Twitter: @m_c_funk 4 Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. PRESENTER
    5. 5. If you have questions during the presentation, please submit them using the “Questions” feature Questions will be answered at the end of the webinar 5 Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. QUESTIONS
    6. 6. Copyright 2011 TK Carsites, Inc. All rights reserved. Facebook.com/TKCarsites @TKCarsitesinc TK Carsites Social Networks Chat with us during the Webinar on Facebook and Twitter!
    7. 7. Overview • Graphics • Fold • Links • Sources • Keywords Always remember: Content is King • Buzz • Tone • Call to Action • Excitement • Lists Copyright 2011 TK Carsites, Inc. All rights reserved.
    8. 8. Graphics/Fold • Graphics – Compelling – Distinctive – Worth Sharing – Sized to Fit • 500 pixel Width – Open Content or Sourced • Fold – Place After First Few Lines – 1st Para – Hint and Intrigue – Don’t Link to Sources – End on a Cliffhanger Copyright 2011 TK Carsites, Inc. All rights reserved.
    9. 9. Links/Sources • Links – At Least 1 Link in Opening – Exciting Content, if Possible • Be choosy about sources – Link to Friends, Internally – Feature 2-to-3 Links Per Post – Always Link to Site – Always Consider Keywords • Sources – Always Cite – Don’t Attribute in 1st Para – High-Traffic Sites – Friendly Sites – Various Sites Copyright 2011 TK Carsites, Inc. All rights reserved.
    10. 10. Keywords/Buzz • Keywords – Choose Based on Your SEO – Choose Longtail and Short – Feature in Title, URL, Header, 1st Para – Always Link – Consider Geo – Consider Word Combinations • Buzz – Trending Topics – Exciting Angles on Them – Titles Are Key – Trust Your Gut – Yahoo, Buzzfeed, HuffPo Copyright 2011 TK Carsites, Inc. All rights reserved.
    11. 11. Tone/Call to Action • Tone – Conversational – Controversial – Exciting – Accessible – Brief! • Call to Action – Tell Them to Read On – Tell Them to Feel – Tell Them to Want – Tell Them Who They Are – Tell Them Who You Are Copyright 2011 TK Carsites, Inc. All rights reserved.
    12. 12. Excitement/Lists • Excitement – Make Promises – Deliver Passionate Content – Refrain from Strain – In All Things, Even Cynicism – Especially Strong in 1st Para • Lists – People Love Lists – The Internet Loves Lists – Keywords Love Lists – Lists Are Easy – Lists Are Helpful – Lists Suggest Brevity Copyright 2011 TK Carsites, Inc. All rights reserved.
    13. 13. Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Got a Question? Ask our Expert!
    14. 14. Successful Social Media for Auto Dealers Lebanon Ford Provides a Roadmap for Best Practices Free Download at dealersocial.com FREE Whitepaper Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
    15. 15. TK Carsites Email: mfunk@tkcarsites.com Twitter: @m_c_funk 15 Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com. Connect with Matthew!
    16. 16. Check out TK on the WEB! Soshable.com Blog.TKCarsites.com Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
    17. 17. Check out our upcoming webinar… 5 Ways to Optimize Video for Search Wednesday, October 26, 2011 12:00 PM - 1:00 PM EDT

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