RESEARCH & PLANNING: Primary Research Questionnaire

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The original questionnaire for our Target Audience Research for A2 Media.

The original questionnaire for our Target Audience Research for A2 Media.

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  • 1. Target Audience Research1. How old are you? 0-15 16-30 31-45 46-60 61+2. What gender are you? Male Female3. List five of your main hobbies. _______________________________________________________________________ _______________________________________________________________________4. What is your preferred genre of music? Punk Rock Rock Pop Hip Hop R&B Dance Other (Please State) ________________________________________________________________5. When watching a punk rock music video, what stereotypes do you expect? _______________________________________________________________________ _______________________________________________________________________6. What do you look for in a punk rock music video? Narrative storyline Humour Performance Other (Please State) _______________________________________________________________________7. What features do you look for when purchasing a CD or album? _______________________________________________________________________ _______________________________________________________________________8. What attracts you to a specific band or artist? _______________________________________________________________________ _______________________________________________________________________
  • 2. 9. Where do you hear about new music? Television Magazines Radio Internet Friends Other (Please State) _______________________________________________________________________10. Name 5 of your favourite artists or bands. _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________