What have you learned from your target audience feedback?
Gathering Target AudienceFeedback We gathered our feedback through recording interviews with various different members of our target audience, ranging from ages of 18-40+. The target audience was a wide range of people so we tried to give samples from both genders and different age ranges. We put the recordings on SoundCloud to listen to them and analyse our feedback. This allowed us to replay the interviews and take note of what was said. We also recorded an interview with one of our actors to learn his thoughts about the video and ancillary texts.
What We Learned We learned that the texts all fit nicely together and that the recurring themes helped to create identification of branding. The monochrome theme kept the dark, gritty concept that we were aiming for, and our audience felt that we had focused on a modern punk-rock design, which was what we were aiming for. There was a divide in opinion over the idea of artist or music-focused branding, with some of our target audience feeling that we focused on the artist due to the pictures of the singer and the couple in the three texts, but others felt that the focus of little to no real attention drawn to the artist meant there was a stronger music focus.