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Evaluation Question 2

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The second Evaluation Question for my AS Media coursework.

The second Evaluation Question for my AS Media coursework.


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  • 1. Evaluation Question 2 How does your media productrepresent particular social groups? Katie Nicholls
  • 2. Our Target Audience Our main target audience was identified by our target audience survey, shown in the screenshot below. Identifying that the most popular age was between 17 and 20, we aimed our project at this age group, and their social groups.
  • 3. Social Groups In Our Piece The main social group represented in our piece is teenagers, with three out of four of the actors being teenagers themselves. Also, we had the representation of a zombie stereotype. The protagonists were loosely based upon the stereotypical characters in zombie video games, such as Dead Rising, whilst the zombies were based mostly upon George A Romero’s Night Of The Living Dead.
  • 4. The Zombie Similar, vacant expressions Torn or worn through clothing Noticeable wounds or bloodstainsNight Of The Living Dead -1968 Awkward or lopsided walking stance
  • 5. The Protagonist Short or cropped hair Casual clothing, no real indentifying outfit Either no or little use of weaponry to defend self with Dead Rising - 2006
  • 6. Representation Our protagonist works purely in fear and instinct, much like the characters in the many zombie horror films. This is almost best represented in comparison with Zombieland, a spoof-zombie film, where a very unlikely hero is shown as surviving. This idea is therefore shown with our first protagonist, the female, running from her pursuer and hiding out in the warehouse. The zombie is shown as mindless and acting purely for gain, such as the zombies in older films such as George A. Romero’s films.
  • 7. Representation 2 The gender roles in our piece were supposed to fit the general stereotypes, with the girl adopting a ‘flight’ attitude, running from the zombie, whilst the male protagonist took on the idea to search for the zombies bravely and fight them. We tried to subvert certain ideas of gender through showing that women can sometimes be the stronger ones, in this case with the female protagonist surviving and escaping whilst the male was killed and eaten. The genders each fought another of their own gender, to show the way that women tend to group together, or refuse fighting, whilst the males take each other on like alpha-dogs may.