App產業概況與國際趨勢
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App產業概況與國際趨勢

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App產業概況與國際趨勢 Presentation Transcript

  • 1. KNYApp產業概況與國際趨勢資訊⼯工業策進會 數位教育研究所,中⼩小企業總會中⼩小企業陪伴式經營輔導 2013-05-17陳 坤 助kny@kny.twSunday, May 12, 13
  • 2. KNYKNYSunday, May 12, 13
  • 3. KNYGoogle Play Top DeveloperApp跨界交流協會 理事⻑⾧長KNYkny@kny.twkny.ccKNY Co.KNY陳 坤 助Sunday, May 12, 13
  • 4. KNYWorld-WideSmartPhone Sales01750003500005250007000002007 2008 2009 2010 2011 2012iOSWindows MobileAndroidRIMSymbianBadaWindows PhoneOthersSource : GartnerUnit:ThousandsSunday, May 12, 13
  • 5. KNYSource : wikiSunday, May 12, 13
  • 6. KNYSource : wikiSunday, May 12, 13
  • 7. KNYSource : wikiSunday, May 12, 13
  • 8. KNYhttp://www.guardian.co.uk/technology/2012/nov/15/smartphones-market-android-feature-phonesSunday, May 12, 13
  • 9. KNYAndroid & iOSGoogleAndroidAppleiOSApps 700K2012/10775K2012/12Downloads 25B2012/0950B2013/05Sunday, May 12, 13
  • 10. KNYSource : Android Official Blog 2012 DecSunday, May 12, 13
  • 11. KNYSource : Apple iOS App Store , 2013-MaySunday, May 12, 13
  • 12. KNYSource : sociable.coSunday, May 12, 13
  • 13. KNYiOS vs.AndroidDownloads / RevenueSource :App AnnieSunday, May 12, 13
  • 14. KNYSource :App AnnieSunday, May 12, 13
  • 15. KNYSource :App AnnieSunday, May 12, 13
  • 16. KNYSource :App AnnieSunday, May 12, 13
  • 17. KNYSource :App AnnieSunday, May 12, 13
  • 18. KNYSource : Flurry AnalyticsSunday, May 12, 13
  • 19. KNYSource : Flurry AnalyticsSunday, May 12, 13
  • 20. KNYSource : Flurry AnalyticsSunday, May 12, 13
  • 21. KNYSource : Flurry AnalyticsSunday, May 12, 13
  • 22. KNYSource : DistimoYear 2012Sunday, May 12, 13
  • 23. KNYSource : DistimoYear 2012Sunday, May 12, 13
  • 24. KNYSource : DistimoYear 2012Sunday, May 12, 13
  • 25. KNYTelephoneRadioTVInternetFacebookiPodDraw SomethingsAngry Birds Space0 8 16 24 32 40 48 56 64 72 80Time spent to reach 50 million usersSunday, May 12, 13
  • 26. KNY52M consumers500 Top Apps最熱⾨門的 Apps 「數位閱聽⼾戶」數量Source : Flurry AnalyticsSunday, May 12, 13
  • 27. KNY500Apps = 前200⼤大週末報紙 = 前3⼤大TV showsSource : Flurry AnalyticsSunday, May 12, 13
  • 28. KNY224M App 使⽤用者[相近於] 221M 電腦使⽤用者美國的數位閱聽⼈人約220MSource : Flurry AnalyticsSunday, May 12, 13
  • 29. KNYSource : Gartner0800001600002400003200004000002011 2012 2013 2014 2015 2016287,933188,946119,84273,28040,59922,044 21,67216,43011,8538,1425,0182,893Mobile App Store Downloads,Worldwide, 2011-2016 (Millions of Downloads)Paid FreeSunday, May 12, 13
  • 30. KNYSource : Gartner0%20%40%60%80%100%2011 2012 2013 2014 2015 201693%92%91%90%89%88%7%8%9%10%11%12%Mobile App Store Downloads,Worldwide, 2011-2016 (Millions of Downloads)Paid FreeSunday, May 12, 13
  • 31. KNYSource : Gartner016324864802010 2011 2012 2013 2014 2015 2016301794210343020171173Mobile App Store Revenue,Worldwide, 2010-2016 (Millions Dollars)Paid IAP AdSunday, May 12, 13
  • 32. KNYSource : Gartner0%20%40%60%80%100%2010 2011 2012 2013 2014 2015 201641%31%26%17%13%9%8%45%55%60%69%75%79%82%Mobile App Store Revenue,Worldwide, 2010-2016 (Millions Dollars)Paid IAP AdSunday, May 12, 13
  • 33. KNY台灣⾏行動裝置地區分佈800萬不重複⾏行動裝置使⽤用者Source : Q1 2013, vpon.comSunday, May 12, 13
  • 34. KNY台灣⾏行動裝置⽐比例Source : Q1 2013, vpon.comSunday, May 12, 13
  • 35. KNY台灣 Android 裝置⽐比例Source : Q1 2013, vpon.comSunday, May 12, 13
  • 36. KNY台灣 Android 裝置現況Source : Q1 2013, vpon.comSunday, May 12, 13
  • 37. KNY台灣 iOS 裝置⽐比例Source : Q1 2013, vpon.comSunday, May 12, 13
  • 38. KNY台灣 iOS 裝置現況Source : Q1 2013, vpon.comSunday, May 12, 13
  • 39. KNYSunday, May 12, 13
  • 40. KNYsource : 401(K)@flickrCC-BY-SASunday, May 12, 13
  • 41. KNY全球⼈人⼝口有⼿手機智慧型手機會下載被安裝不移除使用$$$Sunday, May 12, 13
  • 42. KNYhttp://www.intersectionconsulting.com/wp-content/uploads/2010/09/social-media-funnel1.pngSunday, May 12, 13
  • 43. KNYApp商業模式1. Paid app2. Lite app3. Free ad-supported app4. Freemium app5. Subscription app6. Donate7. Others........?Sunday, May 12, 13
  • 44. KNYGoogle Play Top DeveloperApp跨界交流協會 理事⻑⾧長KNYkny@kny.twkny.ccKNY Co.KNY陳 坤 助Sunday, May 12, 13
  • 45. KNYKNYSunday, May 12, 13