KNYApp產業概況與國際趨勢資訊⼯工業策進會 數位教育研究所,中⼩小企業總會中⼩小企業陪伴式經營輔導 2013-05-17陳 坤 助kny@kny.twSunday, May 12, 13
KNYKNYSunday, May 12, 13
KNYGoogle Play Top DeveloperApp跨界交流協會 理事⻑⾧長KNYkny@kny.twkny.ccKNY Co.KNY陳 坤 助Sunday, May 12, 13
KNYWorld-WideSmartPhone Sales01750003500005250007000002007 2008 2009 2010 2011 2012iOSWindows MobileAndroidRIMSymbianBadaW...
KNYSource : wikiSunday, May 12, 13
KNYSource : wikiSunday, May 12, 13
KNYSource : wikiSunday, May 12, 13
KNYhttp://www.guardian.co.uk/technology/2012/nov/15/smartphones-market-android-feature-phonesSunday, May 12, 13
KNYAndroid & iOSGoogleAndroidAppleiOSApps 700K2012/10775K2012/12Downloads 25B2012/0950B2013/05Sunday, May 12, 13
KNYSource : Android Official Blog 2012 DecSunday, May 12, 13
KNYSource : Apple iOS App Store , 2013-MaySunday, May 12, 13
KNYSource : sociable.coSunday, May 12, 13
KNYiOS vs.AndroidDownloads / RevenueSource :App AnnieSunday, May 12, 13
KNYSource :App AnnieSunday, May 12, 13
KNYSource :App AnnieSunday, May 12, 13
KNYSource :App AnnieSunday, May 12, 13
KNYSource :App AnnieSunday, May 12, 13
KNYSource : Flurry AnalyticsSunday, May 12, 13
KNYSource : Flurry AnalyticsSunday, May 12, 13
KNYSource : Flurry AnalyticsSunday, May 12, 13
KNYSource : Flurry AnalyticsSunday, May 12, 13
KNYSource : DistimoYear 2012Sunday, May 12, 13
KNYSource : DistimoYear 2012Sunday, May 12, 13
KNYSource : DistimoYear 2012Sunday, May 12, 13
KNYTelephoneRadioTVInternetFacebookiPodDraw SomethingsAngry Birds Space0 8 16 24 32 40 48 56 64 72 80Time spent to reach 5...
KNY52M consumers500 Top Apps最熱⾨門的 Apps 「數位閱聽⼾戶」數量Source : Flurry AnalyticsSunday, May 12, 13
KNY500Apps = 前200⼤大週末報紙 = 前3⼤大TV showsSource : Flurry AnalyticsSunday, May 12, 13
KNY224M App 使⽤用者[相近於] 221M 電腦使⽤用者美國的數位閱聽⼈人約220MSource : Flurry AnalyticsSunday, May 12, 13
KNYSource : Gartner0800001600002400003200004000002011 2012 2013 2014 2015 2016287,933188,946119,84273,28040,59922,044 21,6...
KNYSource : Gartner0%20%40%60%80%100%2011 2012 2013 2014 2015 201693%92%91%90%89%88%7%8%9%10%11%12%Mobile App Store Downlo...
KNYSource : Gartner016324864802010 2011 2012 2013 2014 2015 2016301794210343020171173Mobile App Store Revenue,Worldwide, 2...
KNYSource : Gartner0%20%40%60%80%100%2010 2011 2012 2013 2014 2015 201641%31%26%17%13%9%8%45%55%60%69%75%79%82%Mobile App ...
KNY台灣⾏行動裝置地區分佈800萬不重複⾏行動裝置使⽤用者Source : Q1 2013, vpon.comSunday, May 12, 13
KNY台灣⾏行動裝置⽐比例Source : Q1 2013, vpon.comSunday, May 12, 13
KNY台灣 Android 裝置⽐比例Source : Q1 2013, vpon.comSunday, May 12, 13
KNY台灣 Android 裝置現況Source : Q1 2013, vpon.comSunday, May 12, 13
KNY台灣 iOS 裝置⽐比例Source : Q1 2013, vpon.comSunday, May 12, 13
KNY台灣 iOS 裝置現況Source : Q1 2013, vpon.comSunday, May 12, 13
KNYSunday, May 12, 13
KNYsource : 401(K)@flickrCC-BY-SASunday, May 12, 13
KNY全球⼈人⼝口有⼿手機智慧型手機會下載被安裝不移除使用$$$Sunday, May 12, 13
KNYhttp://www.intersectionconsulting.com/wp-content/uploads/2010/09/social-media-funnel1.pngSunday, May 12, 13
KNYApp商業模式1. Paid app2. Lite app3. Free ad-supported app4. Freemium app5. Subscription app6. Donate7. Others........?Sunda...
KNYGoogle Play Top DeveloperApp跨界交流協會 理事⻑⾧長KNYkny@kny.twkny.ccKNY Co.KNY陳 坤 助Sunday, May 12, 13
KNYKNYSunday, May 12, 13
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App產業概況與國際趨勢

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App產業概況與國際趨勢

  1. 1. KNYApp產業概況與國際趨勢資訊⼯工業策進會 數位教育研究所,中⼩小企業總會中⼩小企業陪伴式經營輔導 2013-05-17陳 坤 助kny@kny.twSunday, May 12, 13
  2. 2. KNYKNYSunday, May 12, 13
  3. 3. KNYGoogle Play Top DeveloperApp跨界交流協會 理事⻑⾧長KNYkny@kny.twkny.ccKNY Co.KNY陳 坤 助Sunday, May 12, 13
  4. 4. KNYWorld-WideSmartPhone Sales01750003500005250007000002007 2008 2009 2010 2011 2012iOSWindows MobileAndroidRIMSymbianBadaWindows PhoneOthersSource : GartnerUnit:ThousandsSunday, May 12, 13
  5. 5. KNYSource : wikiSunday, May 12, 13
  6. 6. KNYSource : wikiSunday, May 12, 13
  7. 7. KNYSource : wikiSunday, May 12, 13
  8. 8. KNYhttp://www.guardian.co.uk/technology/2012/nov/15/smartphones-market-android-feature-phonesSunday, May 12, 13
  9. 9. KNYAndroid & iOSGoogleAndroidAppleiOSApps 700K2012/10775K2012/12Downloads 25B2012/0950B2013/05Sunday, May 12, 13
  10. 10. KNYSource : Android Official Blog 2012 DecSunday, May 12, 13
  11. 11. KNYSource : Apple iOS App Store , 2013-MaySunday, May 12, 13
  12. 12. KNYSource : sociable.coSunday, May 12, 13
  13. 13. KNYiOS vs.AndroidDownloads / RevenueSource :App AnnieSunday, May 12, 13
  14. 14. KNYSource :App AnnieSunday, May 12, 13
  15. 15. KNYSource :App AnnieSunday, May 12, 13
  16. 16. KNYSource :App AnnieSunday, May 12, 13
  17. 17. KNYSource :App AnnieSunday, May 12, 13
  18. 18. KNYSource : Flurry AnalyticsSunday, May 12, 13
  19. 19. KNYSource : Flurry AnalyticsSunday, May 12, 13
  20. 20. KNYSource : Flurry AnalyticsSunday, May 12, 13
  21. 21. KNYSource : Flurry AnalyticsSunday, May 12, 13
  22. 22. KNYSource : DistimoYear 2012Sunday, May 12, 13
  23. 23. KNYSource : DistimoYear 2012Sunday, May 12, 13
  24. 24. KNYSource : DistimoYear 2012Sunday, May 12, 13
  25. 25. KNYTelephoneRadioTVInternetFacebookiPodDraw SomethingsAngry Birds Space0 8 16 24 32 40 48 56 64 72 80Time spent to reach 50 million usersSunday, May 12, 13
  26. 26. KNY52M consumers500 Top Apps最熱⾨門的 Apps 「數位閱聽⼾戶」數量Source : Flurry AnalyticsSunday, May 12, 13
  27. 27. KNY500Apps = 前200⼤大週末報紙 = 前3⼤大TV showsSource : Flurry AnalyticsSunday, May 12, 13
  28. 28. KNY224M App 使⽤用者[相近於] 221M 電腦使⽤用者美國的數位閱聽⼈人約220MSource : Flurry AnalyticsSunday, May 12, 13
  29. 29. KNYSource : Gartner0800001600002400003200004000002011 2012 2013 2014 2015 2016287,933188,946119,84273,28040,59922,044 21,67216,43011,8538,1425,0182,893Mobile App Store Downloads,Worldwide, 2011-2016 (Millions of Downloads)Paid FreeSunday, May 12, 13
  30. 30. KNYSource : Gartner0%20%40%60%80%100%2011 2012 2013 2014 2015 201693%92%91%90%89%88%7%8%9%10%11%12%Mobile App Store Downloads,Worldwide, 2011-2016 (Millions of Downloads)Paid FreeSunday, May 12, 13
  31. 31. KNYSource : Gartner016324864802010 2011 2012 2013 2014 2015 2016301794210343020171173Mobile App Store Revenue,Worldwide, 2010-2016 (Millions Dollars)Paid IAP AdSunday, May 12, 13
  32. 32. KNYSource : Gartner0%20%40%60%80%100%2010 2011 2012 2013 2014 2015 201641%31%26%17%13%9%8%45%55%60%69%75%79%82%Mobile App Store Revenue,Worldwide, 2010-2016 (Millions Dollars)Paid IAP AdSunday, May 12, 13
  33. 33. KNY台灣⾏行動裝置地區分佈800萬不重複⾏行動裝置使⽤用者Source : Q1 2013, vpon.comSunday, May 12, 13
  34. 34. KNY台灣⾏行動裝置⽐比例Source : Q1 2013, vpon.comSunday, May 12, 13
  35. 35. KNY台灣 Android 裝置⽐比例Source : Q1 2013, vpon.comSunday, May 12, 13
  36. 36. KNY台灣 Android 裝置現況Source : Q1 2013, vpon.comSunday, May 12, 13
  37. 37. KNY台灣 iOS 裝置⽐比例Source : Q1 2013, vpon.comSunday, May 12, 13
  38. 38. KNY台灣 iOS 裝置現況Source : Q1 2013, vpon.comSunday, May 12, 13
  39. 39. KNYSunday, May 12, 13
  40. 40. KNYsource : 401(K)@flickrCC-BY-SASunday, May 12, 13
  41. 41. KNY全球⼈人⼝口有⼿手機智慧型手機會下載被安裝不移除使用$$$Sunday, May 12, 13
  42. 42. KNYhttp://www.intersectionconsulting.com/wp-content/uploads/2010/09/social-media-funnel1.pngSunday, May 12, 13
  43. 43. KNYApp商業模式1. Paid app2. Lite app3. Free ad-supported app4. Freemium app5. Subscription app6. Donate7. Others........?Sunday, May 12, 13
  44. 44. KNYGoogle Play Top DeveloperApp跨界交流協會 理事⻑⾧長KNYkny@kny.twkny.ccKNY Co.KNY陳 坤 助Sunday, May 12, 13
  45. 45. KNYKNYSunday, May 12, 13
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