E-Distribution for DMO’s; Strategy, implementation and results. VisitOSLO case Katrine Mosfjeld, Manager Tourist Information Division [email_address] VisitOSLO – Oslo Visitors and Convention Bureau ENTER 2009 Destination Track

VisitOSLO as DMO for Oslo Visitor and Convention Bureau for Oslo 100% owned by the Travel Industry in Oslo Funded by Travel Industry in Oslo Municipality of Oslo Commercial Activities Innovation Norway (through projects). ENTER 2009 Destination Track

DMO for Oslo

Visitor and Convention Bureau for Oslo

100% owned by the Travel Industry in Oslo

Funded by

Travel Industry in Oslo

Municipality of Oslo

Commercial Activities

Innovation Norway (through projects).

VisitOSLO VisitOSLO shall be a significant part of developing culture and trade in the Oslo Region. Consequences for e-strategy: Visibility and accessibility of information about Oslo in the medias our target groups relate to at any time. ENTER 2009 Destination Track

VisitOSLO shall

be a significant part

of developing

culture and trade

in the Oslo Region.

Consequences for e-strategy:

Visibility and accessibility

of information about Oslo in

the medias our target groups relate to at any time.

VisitOSLO’s e-Distribution Strategy VisitOSLO shall be present with information on Oslo in the Medias which our (potentitial) guests relate to, in order to be a significant part of Communicating the multiple possibilities for Oslo visitors Increasing the numbers of visitors to Oslo Improving and extending the experiences of our visitors while they are in town Increasing the tourist expenses in the Oslo Region In order to do all this, we will provide Quality Information together with Oslo Travel Industry Technology that allows users to participate with information online Strategical Partnerships Visibility in e-Communities e-Distribution in general ENTER 2009 Destination Track

VisitOSLO shall be present with information on Oslo in the Medias which our (potentitial) guests relate to, in order to be a significant part of

Communicating the multiple possibilities for Oslo visitors

Increasing the numbers of visitors to Oslo

Improving and extending the experiences of our visitors while they are in town

Increasing the tourist expenses in the Oslo Region

In order to do all this, we will provide

Quality Information together with Oslo Travel Industry

Technology that allows users to participate with information online

Strategical Partnerships

Visibility in e-Communities

e-Distribution in general

e-Distribution of information XML ENTER 2009 Destination Track Google Maps Aftenposten .OsloPuls .no Visit norway .com ” OsloVert” eLearning different Web sites Mobile Applic. What’s on (Print) Finn.no Text-TV Oslo Airport Airport Express Train Info Database (Tellus ) XML XML XML

e-Distribution to other sites ENTER 2009 Destination Track

Development of clicks ENTER 2009 Destination Track

e-Distribution: ”Mash up” in Google Maps ENTER 2009 Destination Track

… Links to the same information -on visitoslo.com Booking through this link increased by 130% from 2007 to 2008 ENTER 2009 Destination Track

Booking through this link increased by 130% from 2007 to 2008

Why e-Distribution? Work the Information once  use it many times! gives Oslo visibility in new medias and other channels gives visibility for the industry in new medias gives traffic back to visitoslo.com increases visibility on search engines increases revenue -Distribution is often free of charge  DMOs should take position as the most reliable Information Suppliers! ENTER 2009 Destination Track

Work the Information once

 use it many times!

gives Oslo visibility in new medias and other channels

gives visibility for the industry in new medias

gives traffic back to visitoslo.com

increases visibility on search engines

increases revenue

-Distribution is often free of charge

 DMOs should take position as the most reliable Information Suppliers!

e-Distribution: Oslo Airport Express Train ENTER 2009 Destination Track

Monitors at the Oslo Airport ENTER 2009 Destination Track

Same Information – different Channel ENTER 2009 Destination Track

e-Distribution to TeleText NRK TV NORGE ENTER 2009 Destination Track

NRK

TV NORGE

E-Learning System: ”OsloVert” (”Host of Oslo”) Aims at increasing the competence and pride of people working in direct contact with guests Hostmanship Oslo Knowledge (e-Distribution) http://xpectum.se/vardskapet/demo_mervert_destination / ENTER 2009 Destination Track

Aims at increasing the competence and pride of people working in direct contact with guests

Hostmanship

Oslo Knowledge

(e-Distribution)

http://xpectum.se/vardskapet/demo_mervert_destination /

White Label Booking Same Booking Platform and Inventory – different Channels Increases sales for Industry Generates Income for both the Affiliate and for VisitOSLO Generates free Booking Facilities for the Affiliate ENTER 2009 Destination Track

Same Booking Platform and Inventory – different Channels

Increases sales for Industry

Generates Income for both the Affiliate and for VisitOSLO

Generates free Booking Facilities for the Affiliate

Advergaming: “Holmenkollen Ski Jump” ENTER 2009 Destination Track

The most interesting… ENTER 2009 Destination Track

Advergaming: Links and traffic back to your own site. ENTER 2009 Destination Track

Communities, i.e. Facebook Enable Involve Connect Motivate ENTER 2009 Destination Track

Enable

Involve

Connect

Motivate

And our visitors does it for us  ENTER 2009 Destination Track

Thank you for your attention [email_address] ENTER 2009 Destination Track

Thank you for your attention

[email_address]